A brief overview of why inbound marketing cannot solely provide sufficient sales growth. Success derives from combining outbound and corporate marketing to generate brand awareness and enhance the benefits of inbound marketing.

1. Is inbound marketing really working?

2. Social Media
Blogs
White Papers
InsightsResearch
Guides
Forecasts
Inbound
Marketing

3. Inbound marketing won’t drive business
growth, it’s not enough.

4. Why isn’t inbound marketing enough?

5. Why isn’t inbound marketing enough?
Your aim is too wide

6. Why isn’t inbound marketing enough?
Your aim is too wide
Some prospects may find you, some may not

7. Why isn’t inbound marketing enough?
Your aim is too wide
Some prospects may find you, some may not
Prospects may not know what you do

8. Why isn’t inbound marketing enough?
Your aim is too wide
Some prospects may find you, some may not
Prospects may not know what you do
You may not be reaching the decision makers

9. So, how can you make it work?

10. Inbound marketing doesn’t replace all
other marketing activity, but should work
hand in hand with other disciplines. By
establishing a consistent brand and set of
messages, your company becomes
recognizable and trusted.

11. Combine it with …

12. Corporate
Marketing
Inbound
Marketing
Outbound
Marketing

13. Often inbound marketing specialists
dismiss Corporate marketing as having
no value apart from paid SEO links.

14. Not true.

15. Brand Awareness
PR
Product Launch
Client UpsellSponsorship
Internal
Communication
External
Communication
Corporate
Marketing

16. Corporate marketing sits at the centre of a
brand image, which portrays reputation
and credibility. Brand awareness is the
foundation of inbound marketing.

17. Inbound marketing specialists critique
outbound marketing as being old
fashioned and too intrusive.

18. Not true.

19. Direct Mail
Online
Advertising
Traditional
Advertising
ExhibitionsTele-Sales
E-shots
Field Marketing
Outbound
Marketing

20. When used effectively outbound
marketing can deliver compelling results
directly to your target audience.

21. Create brand recognition.

22. By creating outbound marketing
campaigns. So people will…

23. recognise you. The more they know and
trust your brand, the more…

24. likely they will respond to your inbound
marketing, which means…

25. you have engaged with them.

26. Many companies that appear to be doing
great work in inbound marketing are often
found because they have combined their
corporate and outbound marketing
campaigns to deliver an effective
marketing strategy, which is driving
business growth.
.

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