Operating in a transparent world, means companies can no longer just ‘say we’re great’ they have to be great, if companies slip up they will get found out and social media ensures the ‘word’ spreads. On the other hand for companies who place their customers at the centre of their universe, their customers and clients become their brand ambassadors and social media ensures – the ‘word’ spreads. Here are some inspirational slides extracted from Steven Van Bellegham’s presentation ‘Marketing 2020’ – compelling examples of the right and the wrong way to do it!

1. Customer Centricity

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These slides have been extracted from Steven Van Belleghem’s presentation
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