Put together a brief presentation for a lunch n learn at work, to give people a basic idea of what UX is and how it is not just UI design or Graphic Design.

1. What UX is NOT,
and also what it is

2. UX ≠ UI
UX ≠ Graphic Design

3. UX = User Experience
User experience (UX) is about how a person feels about using a product, system
or service. User experience highlights the experiential, affective, meaningful and
valuable aspects of human-computer interaction and product ownership, but it
also includes a person’s perceptions of the practical aspects such as utility, ease
of use and efficiency of the system. User experience is subjective in nature,
because it is about an individual’s feelings and thoughts about the system. User
experience is dynamic, because it changes over time as the circumstances
change. – source http://en.wikipedia.org/wiki/User_experience

4. UX = User Experience
Peter Morville’s UX Honeycomb
Source – semanticstudios.com/publications/semantics/000029.php

5. 2 Stories

6. Source – www.flickr.com/photos/sigalakos/2204056297/

7. Sources – www.creativereview.co.uk/cr-blog/2007/april/apple-wins-design-award-but-not-for-the-usual-reasons
www.shanekenny.com/wordpress/wp-content/uploads/2008/11/apple-stores.jpg
www.tipb.com/2011/03/10/apple-open-temporary-store-sxsw
www.chaosmint.com/mac/ipod-ads/

8. List of roles which may have gone
into creating this experience
UI Designer
Graphic Designer
Industrial Designer
Programmers
Engineers
Package Designers
Retail Designers
Tech Support
Marketing
not an exhaustive list

9. But someone, or a team was thinking
about the entire User Experience
Apple designs Macs, the best personal computers in the world, along
with OS X, iLife, iWork, and professional software. Apple leads the digital
music revolution with its iPods and iTunes online store. Apple reinvented
the mobile phone with its revolutionary iPhone and App Store, and has
recently introduced its magical iPad which is defining the future of
mobile media and computing devices. – Apple’s Mission Statement

10. Source – www.datarescuetools.com/how-to/android-image-recovery.html

15. Apple and Google make different
choices, but both are thinking
about the User Experience
Google’s mission is to organize the world‘s information and make it
universally accessible and useful.

16. What can you do to be a UX
Advocate?
• Be Intentional

17. What can you do to be a UX
Advocate?
• Be Intentional
• Ask Why First, and Often
– What problem are we trying to solve
– Who is the customer
– Where can we improve on existing patterns and solutions
– When should we begin to get user feedback
– Why does our product solve the problem
Source - 52weeksofux.com/post/890288783/the-five-ws-of-ux

18. What can you do to be a UX
Advocate?
• Be Intentional
• Ask Why First, and Often
• Context Matters
– Where will they use it
– What else are they doing

19. What can you do to be a UX
Advocate?
• Be Intentional
• Ask Why First, and Often
• Context Matters
• Follow Heuristics
– Visibility of system status
– Match between system and the real world
– User control and freedom
– Consistency and standards
– Error prevention
– Recognition rather than recall
– Flexibility and efficiency of use
– Aesthetic and minimalist design
– Help users recognize, diagnose, and recover from errors
– Help and documentation
Source - www.useit.com/papers/heuristic/heuristic_list.html

20. What can you do to be a UX
Advocate?
• Be Intentional
• Ask Why First, and Often
• Context Matters
• Follow Heuristics
• But more importantly, test with real
users – hint you are probably not a user

21. What can you do to be a UX
Advocate?
• Be Intentional
• Ask Why First, and Often
• Context Matters
• Follow Heuristics
• But more importantly, test with real
users – hint you are probably not a user
• Prototype (hand and hand with
testing)
– Go ahead use paper, or power point!

22. Questions?
Or even better, let’s have a
conversation.