Layar Augmented Reality presentation for MIPTV Cannes

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Presentation by Layar's co-founder Claire Boonstra's on the possibilities of the Layar Augmented Reality browser and platform for TV content, publishers and brands.

Technologie

Claire Boonstra
Co-founder
@claireboo on twitter

April 15th 2010
© 2010, Layar B.V.
vrijdag 16 april 2010

Layar Reality Browser

© 2010, Layar B.V.
vrijdag 16 april 2010

Layar is an open platform

Brands & Content

Developers Users
© 2010, Layar B.V.
vrijdag 16 april 2010

Layar - the company

Founded in June 2009
Based in Amsterdam
3 founders
32 people
Funded: 2,5 million Euro

© 2010, Layar B.V.
vrijdag 16 april 2010

Layar - the platform

500 layers published
2000 layers in development
3000 content creators worldwide
nearly 1,5 million downloads

Android and iPhone

© 2010, Layar B.V.
vrijdag 16 april 2010

Examples and best practises:
General

© 2010, Layar B.V.
vrijdag 16 april 2010

Buildings you can’t see (yet)

Layer developed by NAi/ IN10 © 2010, Layar B.V.
vrijdag 16 april 2010

Beatles Magical AR tour

© 2010, Layar B.V.
Layer developed by AugmentReality
vrijdag 16 april 2010

Virtual Public Art Project

Layer developed by Superimpose/ VPAP © 2010, Layar B.V.
vrijdag 16 april 2010

Run around
and collect them all

Layer developed by John Sietsma
© 2010, Layar B.V.
vrijdag 16 april 2010

Ubisoft’s Splintercell

© 2010, Layar B.V.
vrijdag 16 april 2010

AR ﬂashmob

© 2010, Layar B.V.
vrijdag 16 april 2010

Some inspiration
for TV content

© 2010, Layar B.V.
vrijdag 16 april 2010

TV format Reality

© 2010, Layar B.V.
vrijdag 16 april 2010

Car TV Show

how would the Lotus Cosworth look in your backyard?
Layer developed by AugmentReality © 2010, Layar B.V.
vrijdag 16 april 2010

Discover
Platform 9 3/4 ...

... at the nearest train
station

© 2010, Layar B.V.
vrijdag 16 april 2010

CSI in real life

Layer example © 2010, Layar B.V.
vrijdag 16 april 2010

SATC tour

and learn where Carrie
bought her Manolo’s

© 2010, Layar B.V.
vrijdag 16 april 2010

More than a functional tool

Situation Awareness Focused Experiences
(360 degree, ambient) Context (Third Party layers)

© 2010, Layar B.V.
vrijdag 16 april 2010

Augmented Reality is
to become a new
Mass Medium

© 2010, Layar B.V.
vrijdag 16 april 2010

Samsung:
Global pre-installation
agreement
Tens of millions of phones equipped with Layar,
already in the shop
© 2010, Layar B.V.
vrijdag 16 april 2010

In summary
Your own AR experience

Healthy ecosystem

Unique engagement brands - users

Connect TV with Reality

Tens of millions of users in 2010
© 2010, Layar B.V.
vrijdag 16 april 2010

Save the date:
June 18th, 2010
Amsterdam

Layar NEXT event
© 2010, Layar B.V.
vrijdag 16 april 2010

Thank You
claire@layar.com
@claireboo

Background image:

http://www.ﬂickr.com/photos/duskblackwolf/4253592649/

© 2010, Layar B.V.
vrijdag 16 april 2010

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