This document summarizes a proposed civic engagement platform. It outlines the team developing the platform, which aims to help citizens find local social and civic initiatives, events, and people with similar interests. It presents concepts for the platform, including key interfaces and metrics. It acknowledges challenges in developing an efficient bottom-up process, defining a revenue model, expansion strategy, and measures of success. The document seeks input on strategic areas like prioritizing territories, international expansion, and effective messaging to target audiences.

2. November 2013

4. PEDRO PRIETO
FOUNDER
PHD IN COMPUTER
SCIENCE
JAVIER BARDON
MARKETING
DIRECTOR
RAMÓN NAUSÍA
VIDEO PRODUCTER
& AGENCY OWNER
CARMEN
HERRERA
SENIOR EDITOR
@
SM GRoup
ENRIQUE
SANTOS
CTO
Team
JANO BELLO
SOFTWARE
ENGiNEER

6. What is the pain we are trying
to solve?

7. Key Prime Prospects & Issues they face today
FIND INTERESTING SOCIAL / CIVIC
INITIATIVES AROUND
DISCOVER PEOPLE WITH SIMILAR INTERESTS
GET ALERTS ON WHAT´S COMING
THEY WANT TO BE HEARD (and lobbying)
POST & AMPLIFY EVENTS AND INITIATIVES
GET RELEVANT DATA (IN REAL TIME)
FIND CITIZENS BEYOND FFF
SHARE DOCUMENTS, PICTURES, VIDEOS, ETC
KNOW WHAT IS HAPPENNING IN THE
LOCAL CONTEXT
POST THEIR OWN LOCAL INITIAVES
RESEARCH & POOLS

8. People say

9. What does ?

10. Four concepts that capture the idea

11. Key Metaphor

12. Dashboard main interface

13. Where are we right now?

14. Road Map – Recent & Upcoming Milestones
CONCEPT TEST IN
SCALABLE AREA
RESULTS PROVE THE
STRENGHT OF THE IDEA
LAUNCH SYSTEM IN
“SUPPORT” AREAS
NATIONAL EXPANSION BY
END OF 2015 - INTL. TEST?
200
150
100
50
0
6000
5000
4000
3000
2000
1000
0
Unique Visits Published Events

15. Challenges Ahead
(or where do we need your help )

16. Do we really need such a system?

17. Strategic areas where we need help
How can we build an
efficent “Bottom Up” process?
At what point in time should we
involve local goberments and/or
private companites?
Go to
Which should be our key market
revenue steams?
How much do we charge?
FREMIUM model? If so,
which services are free,
which are to be paid?
Revenue
Model
Expansion
Strategy
Which are the right metrics to use
for the project?
What is success and what is NOT?
When do we jump to the
following territory?
Defying
Success
What is the right message
for each Prime Prospect?
What is the most efficent way
to deliver it?
Is our “territory by territory”
approach the right one?
How do we prioritize areas?
When should we start the
international expansion?
Concept
Sell

18. Fin
“Life's most persistent and urgent question
is, 'What are you doing for others?”
(Martin Luther King Jr.)
Thank you