This document discusses key concepts for a Level Media Studies revision question about a year two production project. It mentions several genre theorists like Diane Railton and Joe Gow, and discusses how productions can use, develop, or challenge conventions of real media products. Narrative structure and implied narratives in music videos are also covered. The document then discusses media language techniques like camera angles, mise-en-scene, editing, sound, and performance that can be used to represent artists and appeal to audiences. Participatory culture and how audiences now create media is briefly touched on as well.