2. Exporting the Silicon
Valley Way of Thinking
to Companies Around
the Globe

3. Part I
Exporting
Silicon
Valley
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4. 1. How Silicon Valley Thinks: The
Quest to be KING
• My Connection to
Silicon Valle
• Knowledge
• A Brief History of Silicon • Innovation
Valley
• Innovation Tourism • National
• Thinking Like a KING
• What Can You Do • Global
Abroad?

5. 2. How to Think Like Silicon Valley
• Without Losing Your Local Mindset
• The Characteristics of Silicon Valley
– Thinking big
– Think collaboratively
– Wealth sharing will be as important as wealth creation.
– Failure is a vital learning experience.
– Competition is a valuable resource.
– Thinking globally
– Your company is always for sale
– Work hard
– Technology out to those that will use it

6. How Silicon Valley Characteristics Can
Translate to Any Company
• Vision.
• Value Chain.
• Position.

7. Part II
Creating the Silicon
Valley Type
Company

8. 3. Finding Innovation Spaces: Begin
With Good Networking
• Industry: Big Business and Tiny Startups in the
Silicon Valley
• Academia: University as Innovator
• Government: Behind the Scenes
• Silicon Valley Networking
– Be a Skilled Networker
– Before the event
– At the event
– After the event
• Finding Your Innovational Space

9. Local Activities Linking two ecosystems Awareness
Silicon Valley
Innovation Bootcamp
Spaces Build or Die
Landing in a
Local Environment new Place
Communication
Networks
and Public Relations
Pre-
Knowledge Operation
stage
Based Acquiring
Acceleration
Innovative New
Global Scaling Customers
Enterprise
Operation in the Global Market Transformation

10. 4. Fostering Local Incubation: From
Idea to Business Model

11. Tools to convert ideas into a Road Map

12. 5. Landing in a New Place: Finding the
Right Ecosystem
• Act Locally: What Can You Learn Right Here?
• Think Globally: Where Should I Go?
– 1. Legal—Know the Rules
– 2. Networking—Ask the Locals
– 3. Sales—Cultural Norms Matter
– 4. Finances—Follow the Money
– 5. Support—Cover All the Bases
• Map Out Your Journey

13. 6. Pre-Operation Stage: Getting
Ready to Do Business
• Putting Together the Right Team
• Take the Time to Evaluate

14. 7. Acquiring New Customers: Getting
Traction in the Market
• 1. Advertising
• 2. Trade Shows
• 3. Telemarketing
• 4. Website
• 5. Blogs
• 6. Social Networks
• 7. Networking Events
• 8. Speaking At Events
• 9. Extreme Marketing: The Lean Startup
Approach

15. 8. Acceleration and Scaling:
Awareness, Sales and Growth

16. Part III
What Makes Silicon
Valley Work

17. 9. Role Models Are Not Enough: The
Value of Meta Mentors
• Finding the Right Person
• Making Contact
• What’s In It For Them?
• Reciprocal Benefits
• Meta Mentors—Teaching the Teachers

18. 10. Last Chapter, First Step:
Believing You Can Do It

19. New Business Opportunities

20. jorge@zavala.com.mx
@jzavala