From A to Z: Blogging and Content for PR
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Do you resolve to drive better content marketing results in the new year? You will need a killer content plan. Get help creating your plan from Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks. Find out how to create strong content that positions your brand as a leader in its industry. In the webinar, Gini will teach you how to: Develop a comprehensive content plan from A to Z - Choose the right types of content for an effective plan - Drive results through content distribution - Earn mindshare and valuable links using media relations
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From A to Z: Blogging and Content for PR
- 1. 12/8/2015 From A to Z: Blogging and Content for PR
- 2. Today’s Participation • During today’s web seminar, attendees will be in listen-only mode • If you are experiencing audio issues, please use the chat box to contact the webinar host. • Submit text questions: Q&A addressed at the end of today’s session #CISIONWebinar
- 3. A Presentation By Gini Dietrich @ginidietrich FROM A TO Z: BLOGGING AND CONTENT FOR PR
- 4. ANALYTICS
- 5. BLOGGING
- 7. DISTRIBUTION
- 9. FREE TOOLS
- 10. GUEST BLOGGING
- 11. HUBS (CONTENT)
- 12. INFLUENCERS
- 13. JOURNALISTS
- 14. KEYWORDS
- 15. LANDING PAGES
- 16. METRICS
- 17. NARRATIVE
- 18. OPTIMIZATION
- 19. PROMOTION
- 20. QUALITY
- 21. REPURPOSE
- 22. STRATEGY
- 23. TRENDS
- 24. UTILIZATION
- 25. VISUALS
- 26. WEBINARS
- 27. X FACTOR
- 28. YOAST
- 29. ZEITGEIST
- 31. Questions & Answers Please enter your questions for the speaker in the Chat Box of your webinar console or tweet them to #CisionWebinar.
- 33. Thank you for attending! 100,000+ CUSTOMERS @Cision OFFICES IN: Chicago (HQ), Canada, U.K., France, Germany, Portugal, Sweden, Finland and China About Cision Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. By offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents:
Hinweis der Redaktion
- We approach media relations with three prongs: One is to build awareness. If no one knows who you are, the rest won’t work. Then we use it for SEO. But not for the kind of SEO that the specialists do. The kind that works with media outlets and highly influential bloggers to build ethical links to your site. This helps your search results increase and it helps your domain authority increase. Both of those things are necessary The third is for lead generation. The kind that drives qualified leads to your site so we can show that PR is an investment, not an expense. We can drive sales and this prong is how we do it. But I have sad news.I was hoping to get to all three prongs today, but it turns out we’d need two hours to do that. So I am going to focus on awareness and SEO. I’ll focus June webinar, which is the next time I do one, on using media relations for lead generation. Let’s get started.
- As you well know, it’s very difficult to measure awareness on its own. That’s why we want to combine it in this three-pronged approach. In the next few minutes, you’ll hear me talk a lot about domain authority, anchor text, and linking back to content on your own website or blog. That’s because we are not going to do media relations that we can’t measure. Without considering those three things, we can’t prove how valuable we are to an organization’s income. But, if you take this prong on its own, metrics might include increased website visitors from a specific article that you placed, number of pageviews, and time spent on site. On their own, these are vanity metrics BUT when you combine them with, “We got this placed on Spin Sucks. They have a domain authority of 70 and they drove 1,000 unique visitors who looked at an average of six pages each, and spent more than five minutes on the site” now you have something to call home about.
- As you well know, it’s very difficult to measure awareness on its own. That’s why we want to combine it in this three-pronged approach. In the next few minutes, you’ll hear me talk a lot about domain authority, anchor text, and linking back to content on your own website or blog. That’s because we are not going to do media relations that we can’t measure. Without considering those three things, we can’t prove how valuable we are to an organization’s income. But, if you take this prong on its own, metrics might include increased website visitors from a specific article that you placed, number of pageviews, and time spent on site. On their own, these are vanity metrics BUT when you combine them with, “We got this placed on Spin Sucks. They have a domain authority of 70 and they drove 1,000 unique visitors who looked at an average of six pages each, and spent more than five minutes on the site” now you have something to call home about.
- As you well know, it’s very difficult to measure awareness on its own. That’s why we want to combine it in this three-pronged approach. In the next few minutes, you’ll hear me talk a lot about domain authority, anchor text, and linking back to content on your own website or blog. That’s because we are not going to do media relations that we can’t measure. Without considering those three things, we can’t prove how valuable we are to an organization’s income. But, if you take this prong on its own, metrics might include increased website visitors from a specific article that you placed, number of pageviews, and time spent on site. On their own, these are vanity metrics BUT when you combine them with, “We got this placed on Spin Sucks. They have a domain authority of 70 and they drove 1,000 unique visitors who looked at an average of six pages each, and spent more than five minutes on the site” now you have something to call home about.