Customer Name: Moscow Business School
Industry: Education
Country: Russia
Business Impact:
• High-quality video provides realistic classroom experience
for distance learners
• Business insights from off-site experts enrich learning
• Regular contact with other educational institutions helps
staff keep courses up to date
1. Business School Reaches Beyond Classrooms
Moscow Business School organises long-distance training using Cisco TelePresence equipment.
Customer Name: Moscow Business School Business Impact:
Industry: Education • High-quality video provides realistic classroom experience
for distance learners
Country: Russia • Business insights from off-site experts enrich learning
• Regular contact with other educational institutions helps
staff keep courses up to date
Case Study
Business Challenge The organisation needed a system that was easy to install
Moscow Business School (www.mbschool.ru) is one and use; the compactness of the equipment and the quality
of Russia’s leading business schools with many years’ of the images were also important considerations. Cisco
experience of conducting business seminars, corporate video conferencing products fulfilled these criteria, and
training and on-site programmes. The School employs over with strong existing links between Cisco and the School,
200 practising lecturers and has branches in Russia’s largest a Cisco TelePresence® solution was the natural choice.
cities, as well as across Europe and the Commonwealth of “Moscow Business School has been in partnership with
Independent States (CIS). Cisco for many years, and we have confidence in the quality
of its solutions,” says Evgenii Pluzhnik, director-general of
Moscow Business School.
Along with many other Russian educational institutions,
“Moscow Business School has been in
Moscow Business School was eager to exploit the potential
of video conferencing. The School saw two key applications The proven achievements of Cisco technology at other partnership with Cisco for many years,
for the technology. First, it wanted to link up with educational educational institutions also contributed to this decision.
and business institutions around the world, so that it could “Today, Cisco systems are being used successfully in several and we have confidence in the quality of
stay up to date with new developments, enabling it to revise Russian regions in establishments such as Chelyabinsk
State University, Tyumen State University of Architecture its solutions.”
and improve its study programmes on an ongoing basis.
Second, with students and tutors often based thousands and Construction, and Moscow Aviation Institute,” says Evgenii Pluzhnik
of kilometres apart, the School wanted to use video Andrey Izmestiev, Product Sales Specialist, Collaboration Director-General, Moscow Business School
communications to support and enhance distance-learning Technologies at Cisco. “These organisations have set high
programmes. standards and Cisco products have met these exacting
demands.”