Our latest presentation covers the trends, challenges, and opportunities to create new services faster and get them to market more efficiently. http://www.cisco.com/web/offers/sp04/creating-new-services/index.html?KeyCode=000947567

1. SERVICE PROVIDER
SOLUTIONS
Create New Services

2. 2
Market Trend 1:
The World Has Gone Mobile
10xwireless data traffic
increase will be seen in 2019,
owing largely to persistent growth in
smartphones and wearable devices.*
mobile traffic
growth year over year**
Mobile network
connections
by the time we reach 2018**
BILLION
10
*
Arik Hesseldahl, “Phones and Wearables Will Spur Tenfold Growth in Wireless Data by 2019,” Re/code, Feb. 3, 2015.
**
Accelerating a New Class of Mobile Services, Cisco, 2014.
61%

3. 3
Market Trend 2:
Video Is Driving Massive Traffic Growth
*
Cisco Visual Networking Index: Forecast and Methodology, 2014–2019, Cisco, May 27, 2015.
**
MOI: Monetization Optimization Index, Cisco, May 16, 2014.
Video Demand
Worldwide market for
multiscreen and online video**
The Rise of Internet to TV
2018
will see
4x
increase in
Internet-to-TV
viewing.* of all consumer
video traffic will be
Internet to TV.*
14%
$115
BILLION

4. 4
Market Trend 3:
The Rise of Cloud Computing
*
Cisco Global Cloud Index: Forecast and Methodology 2013–2018 White Paper, Cisco, 2014.
Changing enterprise business models’ efficiency and capacity
By 2018
78% of workloads
processed by cloud data centers
VS.
22% by traditional data centers*
59% will be
software as a service (SaaS).
28% will be
infrastructure as a service (IaaS).
13% will be
platform as a service (PaaS).*
SaaS
59%
IaaS
59% PaaS
59%
Total Cloud
Workloads

5. 5
Market Trend 4:
Increasing Dynamic Threat Landscape
Exposure to Security Breaches
Increasing Threat Sophistication and Service Provider Risk

6. 6
Massive Opportunity
Connecting people, process, data, and things
$1.7 Trillion
Value of the
Internet of Everything
(IoE) toService
Providers over
Next Decade
M2M
M2P
P2P
Remote
Monitoring Service
M2M
Commerce
Intelligent
Diagnostics
Targeted
Advertising
Personalized
Traffic Report
Contextual
Security
mHealth
Order Refills
Home
Control
Collaboration
as a Service
Telepresence
as a Service
Relationship
Services

7. 7
▲
▲
▲
Challenges to Overcome
Customer demand and needs
are changing with new technology.
The threat of
nonconventional
technology providers
is growing.
Innovation is raising
the stakes—and bar—
for traditional providers.
• Core business under pressure
• Shrinking profit margins
• Business models changing
• Networks built for different era
• Slow internal processes for
adding new services
Service Providers

8. 8
Creating New Services
To stay competitive, you must offer a broad range of new services.
Services Available Today
Cisco Open Network Architecture
Data Center or Cloud Content Delivery Network Mobile Network
Managed
Wi-Fi
Managed
Virtual
Services
Mobile
Content
Delivery
Geo and
Device
Targeting
Cloud
VPN

9. 9
Direct Benefits of Open Network Architecture
Network functions virtualization, software-defined networking, orchestration, open source
Quickly add new
service elements.
Enable new
support models.
Provide service
consistency.
Provide open
ecosystem.
Elements can be turned up and integrated with just a few clicks.
Business customers can now self-support.
Allow for consistent experience inside and outside the core footprint.
Enable easy integration with third-party environments and vendors.

10. 10
Case Study Objective
Deploy fresh, new Spectrum UI and downloadable
security for next-generation multiscreen video
for all subscribers.
Solution
Implement Cisco®
set-top box with VideoGuard®
Server for downloadable conditional access system
(DCAS) and DRM.
Results
Lower-cost, ultrathin clients and legacy QAM
support and maximum functionality were movedto
cloud, including security.
Charter and Cisco
Partner on Worldbox

11. 11
Case Study Objective
Expand its network infrastructure and createa
differentiated, multiple-screen experience for its
subscribed customers.
Solution
Implement Cisco®
cloud platform (IaaS, SaaS,
unified communications as a service [UCaaS]),
Cisco Videoscape®
Distribution Suite, and Cisco
Carrier Routing System platform.
Results
Telstra saw 11 percent year-over-year
revenue growth, 120 new customers of IaaS,
and125,000 users of UCaaS.
Telstra Expands
B2B and B2C Markets

12. 12
Welcome to the Benefits of
Cisco Open Network Architecture
Service creation is simpler and delivery is faster,
allowing you to react quickly to customer needs.
Visit cisco.com/go/sp to learn more.
@CiscoSP360
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