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Winning Strategies for Omnichannel Banking

by on Jun 15, 2012

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In a world of multiple physical and virtual interaction channels, customers in both developed and emerging countries are ready for omnichannel banking. To help banks successfully make the transition ...

In a world of multiple physical and virtual interaction channels, customers in both developed and emerging countries are ready for omnichannel banking. To help banks successfully make the transition from multichannel to omnichannel, Cisco IBSG surveyed 5,300 consumers in eight countries, interviewed executives at many of the world’s leading banks, and tested several omnichannel concepts. The findings, recommendations, and implications covered in this presentation should prompt banks to act now to gain a competitive advantage by attracting new generations of customers, retaining existing customers longer, and generating new revenue streams.

Cisco IBSG Omnichannel Study: Winning Strategies for OmniChannel Banking
http://www.cisco.com/web/about/ac79/docs/Cisco-IBSG-Omnichannel-Study.pdf

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Winning Strategies for Omnichannel Banking Winning Strategies for Omnichannel Banking Webinar Transcript