Download this information: http://cs.co/IBSG-Collaboration Explore more Cisco IBSG Horizons work: http://www.cisco.com/web/about/ac79/re/re.html Cisco's Internet Business Solutions Group (IBSG), together with the Americas Inclusion Strategy Group, has conducted extensive research and analysis to uncover key insights about the use of collaboration solutions in U.S. enterprises to drive business value. Part of IBSG’s ongoing Horizons primary research program, this study reveals the many ways companies use collaboration technology, and how inclusive business practices help derive greater value from collaboration.

1. Cisco IBSG
Horizons
T
M
Enterprise Collaboration
Horizons
Top 10 Insights from the
Cisco IBSG Horizons Study
March 2012
Cisco IBSG
Horizons
More info: http://www.cisco.com/web/about/ac79/docs/re/Enterprise-
Collaboration_Top-10.pdf
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›

2. Cisco IBSG
Horizons
IBSG Horizons Program
 Ongoing program of research and analysis to examine
key technology innovations that will impact Cisco and
our customers over the next 24 months
 Initial areas of investigation include enterprise video,
collaboration, cloud, and mobility
 Focus on customer behavior and economics: adoption
patterns, use cases, drivers, inhibitors, perceived
benefits, delivery models
Source: Cisco IBSG, 2012
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›

3. Cisco IBSG
Horizons
Inclusion & Collaboration Horizons Study
816 20+
Managers & Industries
Executives
Source: Cisco IBSG, 2012
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.
2011 Cisco Public Internet Business Solutions Group ‹#›

4. Cisco IBSG
Horizons
Use of Collaboration Solutions Is Highest
Internally and Locally, and Is Growing
Use collaboration solutions to
96% collaborate with
colleagues, customers, suppliers, or
vendors
84% Expect their use of collaboration
solutions to increase in the next
two years
Source: Cisco IBSG, 2012 Base: Line-of-Business Executives (n=459)
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.
2011 Cisco Public Internet Business Solutions Group ‹#›

5. Cisco IBSG
Horizons
Use of Collaboration Solutions
Is Growing
With whom do you collaborate currently How will your internal and external
using collaboration solutions? use of collaboration solutions
Select all that apply change in next two years?
70% 60%
63%
51%
60% 50% 46%
54%
50%
43% 40% 36%
40%
33% 30% 26%
30% 27%
22%
22% 18%
20%
20% 17%
10% 10%
4%
1% 0% 0% 0%
0% 0%
Increase Increase Stay about Decrease Decrease
significantly somewhat the same somewhat significantly
Internal External
Source: Cisco IBSG, 2012 Base: Line-of-Business Executives (n=459)
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.
2011 Cisco Public Internet Business Solutions Group ‹#›

6. Cisco IBSG
Horizons
Workforce Effectiveness Is the “Killer
App” for Collaboration
Employee engagement
Better interactions
Employee satisfaction
Productivity
Save travel costs
Exchange ideas and expertise
Source: Cisco IBSG, 2012
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›

7. Cisco IBSG
Horizons
Workforce Effectiveness Is the “Killer
App” for Collaboration
What do you consider to be the most significant benefits of the use
of collaboration solutions within your company?
Select up to three
39%
31%
28%
26%
24%
19% 19% 17%
12% 12% 12% 11%
4%
Source: Cisco IBSG, 2012 Base: Line-of-Business Executives (n=459)
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›

8. Cisco IBSG
Horizons
Execution Gap in the Collaboration Process
Find
Capture
Share
Act
Connect
Source: Cisco IBSG, 2012
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›

9. Cisco IBSG
Horizons
Execution Gap in the Collaboration Process
Which of the following steps in the process of Where do collaboration solutions add the most value in
collaboration do you think is the most efficient in your company today? By enabling employees to…
your company today?
33% 37%
26%
20%
19%
18% 17%
14%
8% 9%
Source: Cisco IBSG, 2012 Base: Line-of-Business Executives (n=459)
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.
2011 Cisco Public Internet Business Solutions Group ‹#›

10. Cisco IBSG
Horizons
Improved Training, Wider Adoption, and
Ease of Use are Top Drivers
#1 Driver Improved training on how to use
collaboration solutions to achieve
maximum business value
#2 Driver The “network effect”
#3 Driver Collaboration solutions that
are easier to use
Source: Cisco IBSG, 2012
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›

11. Cisco IBSG
Horizons
Improved Training, Wider Adoption, and
Ease of Use are Top Drivers
Which of the following factors would be the most important in
encouraging you to use collaboration solutions more often?
Select up to three
38%
35%
34%
28% 28%
25% 25%
17% 16%
4%
Source: Cisco IBSG, 2012 Base: Line-of-Business Executives (n=459)
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›

12. Cisco IBSG
Horizons
Security and Complexity Inhibit Adoption
#1 Barrier Security concerns
#2 Barrier Complexity of management
#3 Barrier Complexity of implementation
Source: Cisco IBSG, 2012
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›

13. Cisco IBSG
Horizons
Security and Complexity Inhibit Adoption
What are the biggest technology inhibitors to adoption of
37% collaboration solutions in your company?
33% Select up to three.
31%
28%
28%
21% 21%
20%
8%
Security Complex Complex Not a priority Inadequate Inadequate Poor adoption Lack of None of the
concerns management implementation given limited interoperability quality-of- or utilization compelling above
budget service on by employees collaboration
current offerings
network
Source: Cisco IBSG, 2012 Base: IT Executives (n=357)
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›

14. Cisco IBSG
Horizons
Lack of Engagement and Poor
Relationship-Building Are Top Challenges
#1 Barrier Lack of engagement of
participants during virtual
meetings
#2 Barrier Difficulty “team building” through
virtual meetings
Source: Cisco IBSG, 2012 Base: Line-of-Business Executives (n=459)
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›

15. Cisco IBSG
Horizons
Lack of Engagement and Poor
Relationship-Building Are Top Challenges
When you are using collaboration solutions to meet virtually, which of
the following present the greatest challenges?
43% Select up to three.
37%
27% 27%
25% 24%
17%
15%
7%
5%
0%
Source: Cisco IBSG, 2012 Base: Line of Business (n=459)
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›

16. Cisco IBSG
Horizons
Inclusive Enterprises Realize Greater Value
from Collaboration Investments
Of respondents from inclusive
93% companies say their investments in
collaboration solutions have
outperformed expectations in terms of
business value created
Of respondents from non-inclusive
28% companies say their investments in
collaboration solutions have
outperformed expectations in terms of
business value created
Source: Cisco IBSG, 2012
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›

17. Cisco IBSG
Horizons
Inclusive Enterprises Realize Greater Value
from Collaboration Investments
Percentage of enterprises that indicated their collaboration
investments have outperformed expectations in terms of business
value they have created
Inclusive 93%
Neutral 69%
Not
Inclusive 28%
Source: Cisco IBSG, 2012 Base: IT Executives (n=357)
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›

18. Cisco IBSG
Horizons
Enterprises Want a Single Vendor for
Collaboration
75% Of IT respondents say single
vendor is “important” or “very
important”
45% Believe it will enable easier
implementation of
collaboration solutions
Source: Cisco IBSG, 2012 Base: IT Executives (n=357)
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›

19. Cisco IBSG
Horizons
Enterprises Want a Single Vendor for
Collaboration
How important is a single vendor? Why?
Select up to three
Easier implementation 45%
50% Easier vendor management 42%
Simpler maintenance 41%
Lower total cost of ownership 40%
25% Improved interoperability 38%
19% Better performance 38%
None of the above 1%
5%
2% Other 0%
Very Important Moderately Of little Unimportant 0% 20% 40% 60% 80%
important important importance
Source: Cisco IBSG, 2012 Base: IT Executives (n=357)
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›

20. Cisco IBSG
Horizons
For more information…
Joseph Bradley Shari Slate
Cisco Internet Business Cisco Americas Inclusion
Solutions Group Strategy Group
josbradl@cisco.com sslate@cisco.com
Cisco IBSG
Horizons
More info: http://www.cisco.com/web/about/ac79/docs/re/Enterprise-
Collaboration_Top-10.pdf
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›

21. Cisco IBSG
Horizons
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group ‹#›