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Cisco IBSG
                                                                                                                         Horizons

                                              T
                                              M




   BYOD: A Global Perspective
   Harnessing Employee-Led Innovation

   August 2012



                                                                                                Cisco IBSG
                                                                                                Horizons



Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   Internet Business Solutions Group        1
Cisco IBSG
                                                                                                                                      Horizons
             IBSG Horizons BYOD Study Waves:
             Global State of BYOD and Its Implications

                                                                          Current Wave

                            IBSG                                                 IBSG                          IBSG
                          Horizons:                                            Horizons:                     Horizons:
                           BYOD                                                 BYOD                          BYOD
                            U.S. Trends                                       Global Trends              Financial Impact


        • Spring 2012                                                 •   Summer 2012            • Fall 2012
        • 600 IT leaders                                              •   4,892 IT leaders       • Financial impact of
        • U.S. enterprises                                            •   Midsize + enterprise     BYOD on companies
                                                                      •   8 countries + U.S.     • Maximizing ROI of
                                                                          (original survey         BYOD
                                                                          + 312 midsize)
             Source: Cisco IBSG, 2012
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.            Cisco Public       Internet Business Solutions Group        2
Cisco IBSG
                                                                                                                          Horizons

             IBSG Horizons BYOD Study:
             Global Results


                                  4,892                                                  18
                              IT Leaders                                             Industries
               Expansion of original U.S. study from spring 2012
               Nine total countries
               70% enterprise (1,000+ employees), 30% midsize
                (500-999 employees)
               69% director or above (29% CXO), 31% manager
               Decision makers or influencers for mobile solutions
              Source: Cisco IBSG, 2012
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public    Internet Business Solutions Group        3
Cisco IBSG
                                                                                                                                                            Horizons

             IBSG Horizons BYOD Study:
             Regional Breakdown
                             United                                     Latin                        Asia:                       Europe:
                             States                                    America:                   China                       U.K.
                                                                       Brazil                    India                       France
                                                                       Mexico                                                 Germany
                                                                                                                               Russia
                                912*                                     681                         1,493                        1,806
                      Respondents                                     Respondents               Respondents                  Respondents




                       600 enterprises                                                            3 major regions;
                                                                                                                                 * Please note: The U.S. results in this study
                      (original study) +                                                        2,805 enterprises +              differ slightly from the results of the original
                        312 midsize                                                                1,175 midsize                 U.S. study because of the addition of 312
                                                                                                                                 respondents from midsize companies.
              Source: Cisco IBSG, 2012
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.              Cisco Public                         Internet Business Solutions Group                     4
Cisco IBSG
                                                                                                                               Horizons

             Around the World, Mobility Is Pervasive


                                                                      Knowledge workers who use a
               60%                                                    mobile device for work


               47%                                                    White-collar roles that require mobility


                                                                      Employees who telecommute at least
              41%                                                     once per week

              Source: Cisco IBSG, 2012                                                                                          N = 4,892
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.         Cisco Public   Internet Business Solutions Group           5
Cisco IBSG
                                                                                                                                Horizons

             Growth of Mobility Is Having a
             Global Impact on IT


                                                                      Average number of connected devices
              2.8                                                     per knowledge worker in 2014, up
                                                                      from 2.3 in 2012

                                                                      Average share of IT spending devoted
             23%                                                      to mobility initiatives in 2014—up from
                                                                      18% in 2012

              Source: Cisco IBSG, 2012                                                                                           N = 4,892
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.          Cisco Public   Internet Business Solutions Group           6
Cisco IBSG
                                                                                                                                                                    Horizons
             Number of Connected Devices: U.S.
             Leads, Asia and Latin America Grow
                                                             Average Number of Connected Devices per
                                                                       Knowledge Worker
                                                                                             2012        2014

                                             3.2                                                                                         3.2                              3.1
                                    2.9                                                                                                                  3.0
                    2.8                                                                                                   2.7      2.8
                                                                      2.6                                                                                           2.5
            2.3                                              2.3                               2.3            2.4                                  2.3
                                                                                   2.2
                                                                                         2.0
                                                                             1.8                        1.8         1.8




              Total                    U.S.                     U.K.        Germany France              Russia      China            India         Mexico           Brazil

              Source: Cisco IBSG, 2012                                                                                                                                    N = 4,892
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.                      Cisco Public                           Internet Business Solutions Group                7
Cisco IBSG
                                                                                                                                                        Horizons
             Mobility To Reach 23% of Global IT
             Spending by 2014
                                          Percentage of IT Budget Spent on Mobility Initiatives
                                                                                        2012        2014

                                                                                                              31%
                                                                                                                            29%


                   23%                                                                                                                     23%            23%
                                           22%                                                              22%       22%
                                                                                                                                                        20%
                                   19%                                19%
          18%
                                                                              17%   17%                                               17%
                                                           16%
                                                                            15%   15%
                                                                                                     12%
                                                                                                   10%




              Total                    U.S.                     U.K.        Germany France         Russia   China        India         Mexico           Brazil

              Source: Cisco IBSG, 2012                                                                                                                    N = 4,892
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.                 Cisco Public                    Internet Business Solutions Group            8
Cisco IBSG
                                                                                                                                Horizons

             BYOD Is Here, Now



                                                                      Employees who own the smartphones they
              42%                                                     use for work


                                                                      Companies that expect the share of

             63%                                                      employee-owned devices connecting to
                                                                      company networks to increase somewhat to
                                                                      significantly over the next two years


              Source: Cisco IBSG, 2012                                                                                           N = 4,892
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.          Cisco Public   Internet Business Solutions Group           9
Cisco IBSG
                                                                                                                                                             Horizons
             Asia, Latin America Lead in BYOD
             Adoption, While Europe Resists
                                                               Percentage of the Following Devices Owned by
                                                                   Employees, Rather than by Company

                                            Laptops                                          Smartphones                              Tablets

                   Total                                                    38%                                42%                                           35%
                    U.S.                                                    41%                                44%                                            38%
                    U.K.                                               32%                               34%                                        28%
        Germany                                                23%                                     25%                                     21%
             France                                                     35%                                  35%                                      30%
              Russia                                                  28%                                33%                                       26%
                China                                                       40%                                    50%                                        39%
                  India                                                           52%                               51%                                        43%
             Mexico                                                          44%                                   47%                                        39%
                 Brazil                                                      43%                               44%                                             41%

              Source: Cisco IBSG, 2012                                                                                                                         N = 4,892
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.                     Cisco Public                     Internet Business Solutions Group           10
Cisco IBSG
                                                                                                                                                      Horizons
             BYOD Growth Expected Across
             Board, Especially in U.S., Asia, Latin
             America
                                    Percentage of Companies that Expect Share of Employee-
                                         Owned Devices To Increase in Next Two Years
                                                                       Increase somewhat          Increase significantly

                                                                                                          76%                         75%
                                       73%                                                                             72%                            73%
              63%                                                                                          20%                         21%
                                       26%                                                                                                            29%
               20%                                            51%                                                      35%
                                                               10%       43%      44%           43%
                                                                          9%       12%           8%

                                                                                                           56%                         54%
               43%                     47%                                                                                                            44%
                                                               41%                                                     37%
                                                                          34%      32%           35%



              Total                    U.S.                     U.K.    Germany France          Russia    China        India         Mexico           Brazil


              Source: Cisco IBSG, 2012                                                                                                                  N = 4,892
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.              Cisco Public                     Internet Business Solutions Group            11
Cisco IBSG
                                                                                                                               Horizons

             IT Leaders Acknowledge
             and Embrace BYOD



                                                                      IT leaders who are seeing BYOD
             84%                                                      growth in the enterprise


                                                                      Consider BYOD somewhat or
             69%                                                      extremely positive


              Source: Cisco IBSG, 2012                                                                                          N = 4,892
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.         Cisco Public   Internet Business Solutions Group          12
Cisco IBSG
                                                                                                                                                          Horizons
             BYOD Is Global, but Highest
             Growth, Optimism Is Outside Europe
                                               Percentage of IT Leaders Who Are Seeing Growth of
                                             BYOD, and Percentage Who Are Positive About the Trend
                                                                        Seeing growth of BYOD               Positive about BYOD



      100%                                                                                                        97%            94%
                                                     88%                                                                                        86%
                             84%                                                                                          88%                                   84%
                                                                      77%                                 80%
         80%                                                                                  70%                                                         88%
                                                                  72%                                                                    78%                      76%
                                                                                   62%
                                          69%                                                                   59%
         60%
                                                                             52%                    40%
         40%                                                                             52%

         20%

            0%
                             Total                   U.S.             U.K.    Germany France          Russia      China         India         Mexico        Brazil


              Source: Cisco IBSG, 2012                                                                                                                      N = 4,892
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.                  Cisco Public                     Internet Business Solutions Group               13
Cisco IBSG
                                                                                                                               Horizons

             Benefits BYOD Brings to Companies


                                                                       Improved employee
                     #1                                                productivity, more opportunities to
                                                                       collaborate
                                                                      Preferred device means greater
                     #2                                               job satisfaction


                    #3                                                Lower costs


              Source: Cisco IBSG, 2012                                                                                          N = 4,892
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.         Cisco Public   Internet Business Solutions Group          14
Cisco IBSG
                                                                                                                             Horizons

             BYOD Does Bring Complexity:
             Top Concerns


                                                                      New threats to security /
                        #1                                            privacy of company data


                                                                      Providing IT support for
                        #2                                            multiple mobile platforms



              Source: Cisco IBSG, 2012                                                                                        N = 4,892
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.       Cisco Public   Internet Business Solutions Group          15
Cisco IBSG
                                                                                                                                   Horizons

             IT Support: Most Companies Enable
             BYOD, but Europe Hesitant

                                                                      Companies that enable BYOD in some

             89%                                                      form, from allowing employees to connect
                                                                      their own devices to company network, to full
                                                                      support for all employee-owned devices

                                                                      Companies that provide IT support for either
            71%                                                       select employee-owned devices or all
                                                                      devices


            19%                                                       European companies that prohibit
                                                                      BYOD, compared to 6% for non-European
                                                                      countries
              Source: Cisco IBSG, 2012                                                                                              N = 4,892
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.            Cisco Public    Internet Business Solutions Group          16
Cisco IBSG
                                                                                                                                                                   Horizons
             Mobile Policy: Plenty of Work To Do for
             Enterprises, Midsize Firms
                            Areas Covered by Company Mobile and Mobile Device Policy
                                                                               Midsize companies              Enterprises

                                   50%
                                                       47%              47%
                            41%                41%                              42%      41%
                                                                      38%                              36%         37%     37%
                                                                              36%     36%        35%                                                33%                 33%
                                                                                                             32%                        31%
                                                                                                                         29%      28%                         29%
                                                                                                                                              27%          25%    24%




              Source: Cisco IBSG, 2012                                                                                                                              N = 4,892
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.                    Cisco Public                            Internet Business Solutions Group          17
Cisco IBSG
                                                                                                                              Horizons

             Employees Want Freedom To Reinvent
             Their Work Style Through BYOD…

                                                                      Employees want an any-
              #1                                                      device, anywhere work style (37%)

                                                                      Employees want to do personal
              #2                                                      activities during work and work
                                                                      activities during personal time (35%)


             #3                                                       Avoid usage restrictions of company-
                                                                      owned devices (31%)

              Source: Cisco IBSG, 2012                                                                                         N = 4,892
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.        Cisco Public   Internet Business Solutions Group          18
Cisco IBSG
                                                                                                                         Horizons

             …Which Can Foster Employee-Led
             Innovation
              BYOD enables employees to deliver consistent, bottom-up innovation by
               transforming how they work, and what they do
              By giving employees freedom to choose the devices, applications, and
               cloud services they use, companies help employees find the best ways to
               get the job done and add more value, such as:
                            Using cloud-based services to analyze and visualize data on mobile
                             devices
                            Discovering the perfect tool for managing complex workflows
                            Recording video meetings to improve execution when decisions are
                             made
              The tools for employee-led innovation are ready at hand:
               inexpensive, enterprise-grade applications; easy customization; and
               powerful devices
              Companies that embrace BYOD as a source of innovation could unlock a
               latent – and potent – source of competitive advantage
             Source: Cisco IBSG, 2012                                            N = 4,892
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   Internet Business Solutions Group        19
Cisco IBSG
                                                                                                                                Horizons

             Desktop Virtualization Is on the Rise —
             In Some Countries



             91%                                                      IT leaders who are somewhat or very
                                                                      aware of desktop virtualization


                                                                      Agree that a majority of knowledge-

              44%                                                     worker roles are suitable for desktop
                                                                      virtualization, with U.S. much higher
                                                                      at 64%

              Source: Cisco IBSG, 2012                                                                                           N = 4,892
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.          Cisco Public   Internet Business Solutions Group          20
Cisco IBSG
                                                                                                                         Horizons

             Key Takeaways
              BYOD is not an emerging trend but a fact across geographies, different
               company sizes
              The United States, Asia, and Latin America are most enthusiastic about
               BYOD, and there is an opportunity for employees to innovate how and where
               they work. This, rather than cost containment, is the real BYOD opportunity
              European companies are less supportive of BYOD, see benefits more in
               terms of cost containment than employee-led innovation, and could miss the
               next wave of employee effectiveness
              Mobility budgets are rising quickly, and firms may be missing opportunities to
               optimize spending — without restricting access
              BYOD also implies new challenges in security and support
              Better mobile policy can help deliver security, support, and lower costs
              Desktop virtualization is top of mind for U.S. IT leaders, but seen as less
               applicable to knowledge workers in other countries
             Source: Cisco IBSG, 2012
Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   Internet Business Solutions Group        21
Cisco IBSG
                                                                                                                                    Horizons



                For more information…
                Joseph Bradley                                        James Macaulay
                Cisco Internet Business                               Cisco Internet Business
                Solutions Group                                       Solutions Group

                josbradl@cisco.com                                    jmacaula@cisco.com


                Jeff Loucks                                           Richard Medcalf
                Cisco Internet Business                               Cisco Internet Business
                Solutions Group                                       Solutions Group

                jeloucks@cisco.com                                    rmedcalf@cisco.com

                                                                                                           Cisco IBSG
                                                                                                           Horizons



Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.     Cisco Public            Internet Business Solutions Group        22
Cisco IBSG
                                                                                                                         Horizons




Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   Internet Business Solutions Group        23

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BYOD: A Global Perspective

  • 1. Cisco IBSG Horizons T M BYOD: A Global Perspective Harnessing Employee-Led Innovation August 2012 Cisco IBSG Horizons Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 1
  • 2. Cisco IBSG Horizons IBSG Horizons BYOD Study Waves: Global State of BYOD and Its Implications Current Wave IBSG IBSG IBSG Horizons: Horizons: Horizons: BYOD BYOD BYOD U.S. Trends Global Trends Financial Impact • Spring 2012 • Summer 2012 • Fall 2012 • 600 IT leaders • 4,892 IT leaders • Financial impact of • U.S. enterprises • Midsize + enterprise BYOD on companies • 8 countries + U.S. • Maximizing ROI of (original survey BYOD + 312 midsize) Source: Cisco IBSG, 2012 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 2
  • 3. Cisco IBSG Horizons IBSG Horizons BYOD Study: Global Results 4,892 18 IT Leaders Industries  Expansion of original U.S. study from spring 2012  Nine total countries  70% enterprise (1,000+ employees), 30% midsize (500-999 employees)  69% director or above (29% CXO), 31% manager  Decision makers or influencers for mobile solutions Source: Cisco IBSG, 2012 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 3
  • 4. Cisco IBSG Horizons IBSG Horizons BYOD Study: Regional Breakdown United Latin Asia: Europe: States America:  China  U.K.  Brazil  India  France  Mexico  Germany  Russia 912* 681 1,493 1,806 Respondents Respondents Respondents Respondents 600 enterprises 3 major regions; * Please note: The U.S. results in this study (original study) + 2,805 enterprises + differ slightly from the results of the original 312 midsize 1,175 midsize U.S. study because of the addition of 312 respondents from midsize companies. Source: Cisco IBSG, 2012 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 4
  • 5. Cisco IBSG Horizons Around the World, Mobility Is Pervasive Knowledge workers who use a 60% mobile device for work 47% White-collar roles that require mobility Employees who telecommute at least 41% once per week Source: Cisco IBSG, 2012 N = 4,892 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 5
  • 6. Cisco IBSG Horizons Growth of Mobility Is Having a Global Impact on IT Average number of connected devices 2.8 per knowledge worker in 2014, up from 2.3 in 2012 Average share of IT spending devoted 23% to mobility initiatives in 2014—up from 18% in 2012 Source: Cisco IBSG, 2012 N = 4,892 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 6
  • 7. Cisco IBSG Horizons Number of Connected Devices: U.S. Leads, Asia and Latin America Grow Average Number of Connected Devices per Knowledge Worker 2012 2014 3.2 3.2 3.1 2.9 3.0 2.8 2.7 2.8 2.6 2.5 2.3 2.3 2.3 2.4 2.3 2.2 2.0 1.8 1.8 1.8 Total U.S. U.K. Germany France Russia China India Mexico Brazil Source: Cisco IBSG, 2012 N = 4,892 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 7
  • 8. Cisco IBSG Horizons Mobility To Reach 23% of Global IT Spending by 2014 Percentage of IT Budget Spent on Mobility Initiatives 2012 2014 31% 29% 23% 23% 23% 22% 22% 22% 20% 19% 19% 18% 17% 17% 17% 16% 15% 15% 12% 10% Total U.S. U.K. Germany France Russia China India Mexico Brazil Source: Cisco IBSG, 2012 N = 4,892 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 8
  • 9. Cisco IBSG Horizons BYOD Is Here, Now Employees who own the smartphones they 42% use for work Companies that expect the share of 63% employee-owned devices connecting to company networks to increase somewhat to significantly over the next two years Source: Cisco IBSG, 2012 N = 4,892 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 9
  • 10. Cisco IBSG Horizons Asia, Latin America Lead in BYOD Adoption, While Europe Resists Percentage of the Following Devices Owned by Employees, Rather than by Company Laptops Smartphones Tablets Total 38% 42% 35% U.S. 41% 44% 38% U.K. 32% 34% 28% Germany 23% 25% 21% France 35% 35% 30% Russia 28% 33% 26% China 40% 50% 39% India 52% 51% 43% Mexico 44% 47% 39% Brazil 43% 44% 41% Source: Cisco IBSG, 2012 N = 4,892 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 10
  • 11. Cisco IBSG Horizons BYOD Growth Expected Across Board, Especially in U.S., Asia, Latin America Percentage of Companies that Expect Share of Employee- Owned Devices To Increase in Next Two Years Increase somewhat Increase significantly 76% 75% 73% 72% 73% 63% 20% 21% 26% 29% 20% 51% 35% 10% 43% 44% 43% 9% 12% 8% 56% 54% 43% 47% 44% 41% 37% 34% 32% 35% Total U.S. U.K. Germany France Russia China India Mexico Brazil Source: Cisco IBSG, 2012 N = 4,892 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 11
  • 12. Cisco IBSG Horizons IT Leaders Acknowledge and Embrace BYOD IT leaders who are seeing BYOD 84% growth in the enterprise Consider BYOD somewhat or 69% extremely positive Source: Cisco IBSG, 2012 N = 4,892 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 12
  • 13. Cisco IBSG Horizons BYOD Is Global, but Highest Growth, Optimism Is Outside Europe Percentage of IT Leaders Who Are Seeing Growth of BYOD, and Percentage Who Are Positive About the Trend Seeing growth of BYOD Positive about BYOD 100% 97% 94% 88% 86% 84% 88% 84% 77% 80% 80% 70% 88% 72% 78% 76% 62% 69% 59% 60% 52% 40% 40% 52% 20% 0% Total U.S. U.K. Germany France Russia China India Mexico Brazil Source: Cisco IBSG, 2012 N = 4,892 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 13
  • 14. Cisco IBSG Horizons Benefits BYOD Brings to Companies Improved employee #1 productivity, more opportunities to collaborate Preferred device means greater #2 job satisfaction #3 Lower costs Source: Cisco IBSG, 2012 N = 4,892 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 14
  • 15. Cisco IBSG Horizons BYOD Does Bring Complexity: Top Concerns New threats to security / #1 privacy of company data Providing IT support for #2 multiple mobile platforms Source: Cisco IBSG, 2012 N = 4,892 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 15
  • 16. Cisco IBSG Horizons IT Support: Most Companies Enable BYOD, but Europe Hesitant Companies that enable BYOD in some 89% form, from allowing employees to connect their own devices to company network, to full support for all employee-owned devices Companies that provide IT support for either 71% select employee-owned devices or all devices 19% European companies that prohibit BYOD, compared to 6% for non-European countries Source: Cisco IBSG, 2012 N = 4,892 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 16
  • 17. Cisco IBSG Horizons Mobile Policy: Plenty of Work To Do for Enterprises, Midsize Firms Areas Covered by Company Mobile and Mobile Device Policy Midsize companies Enterprises 50% 47% 47% 41% 41% 42% 41% 38% 36% 37% 37% 36% 36% 35% 33% 33% 32% 31% 29% 28% 29% 27% 25% 24% Source: Cisco IBSG, 2012 N = 4,892 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 17
  • 18. Cisco IBSG Horizons Employees Want Freedom To Reinvent Their Work Style Through BYOD… Employees want an any- #1 device, anywhere work style (37%) Employees want to do personal #2 activities during work and work activities during personal time (35%) #3 Avoid usage restrictions of company- owned devices (31%) Source: Cisco IBSG, 2012 N = 4,892 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 18
  • 19. Cisco IBSG Horizons …Which Can Foster Employee-Led Innovation  BYOD enables employees to deliver consistent, bottom-up innovation by transforming how they work, and what they do  By giving employees freedom to choose the devices, applications, and cloud services they use, companies help employees find the best ways to get the job done and add more value, such as:  Using cloud-based services to analyze and visualize data on mobile devices  Discovering the perfect tool for managing complex workflows  Recording video meetings to improve execution when decisions are made  The tools for employee-led innovation are ready at hand: inexpensive, enterprise-grade applications; easy customization; and powerful devices  Companies that embrace BYOD as a source of innovation could unlock a latent – and potent – source of competitive advantage Source: Cisco IBSG, 2012 N = 4,892 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 19
  • 20. Cisco IBSG Horizons Desktop Virtualization Is on the Rise — In Some Countries 91% IT leaders who are somewhat or very aware of desktop virtualization Agree that a majority of knowledge- 44% worker roles are suitable for desktop virtualization, with U.S. much higher at 64% Source: Cisco IBSG, 2012 N = 4,892 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 20
  • 21. Cisco IBSG Horizons Key Takeaways  BYOD is not an emerging trend but a fact across geographies, different company sizes  The United States, Asia, and Latin America are most enthusiastic about BYOD, and there is an opportunity for employees to innovate how and where they work. This, rather than cost containment, is the real BYOD opportunity  European companies are less supportive of BYOD, see benefits more in terms of cost containment than employee-led innovation, and could miss the next wave of employee effectiveness  Mobility budgets are rising quickly, and firms may be missing opportunities to optimize spending — without restricting access  BYOD also implies new challenges in security and support  Better mobile policy can help deliver security, support, and lower costs  Desktop virtualization is top of mind for U.S. IT leaders, but seen as less applicable to knowledge workers in other countries Source: Cisco IBSG, 2012 Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 21
  • 22. Cisco IBSG Horizons For more information… Joseph Bradley James Macaulay Cisco Internet Business Cisco Internet Business Solutions Group Solutions Group josbradl@cisco.com jmacaula@cisco.com Jeff Loucks Richard Medcalf Cisco Internet Business Cisco Internet Business Solutions Group Solutions Group jeloucks@cisco.com rmedcalf@cisco.com Cisco IBSG Horizons Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 22
  • 23. Cisco IBSG Horizons Cisco IBSG © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Internet Business Solutions Group 23