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Collaboration in the
                                                           Cloud


                                                                       Satoshi Takano
                                                                       Enterprise Collaboration




© 2010 Cisco and/or its affiliates. All rights reserved.                                      Cisco Confidential   1
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
1                               Cisco’s distinct approach to collaboration
                                                   and the cloud




© 2011 Cisco and/or its affiliates. All rights reserved.                                Cisco Confidential
1                               Cisco’s distinct approach to collaboration
                                                   and the cloud


                   2                               Collaboration Applications Architecture




© 2011 Cisco and/or its affiliates. All rights reserved.                                Cisco Confidential
1                               Cisco’s distinct approach to collaboration
                                                   and the cloud


                   2                               Collaboration Applications Architecture



                   3                               Future of the Workspace



© 2011 Cisco and/or its affiliates. All rights reserved.                                Cisco Confidential
1
© 2011 Cisco and/or its affiliates. All rights reserved.       Cisco Confidential
do the
          most important things




© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
Interoperable,
                                                           Open Architecture




© 2011 Cisco and/or its affiliates. All rights reserved.                       Cisco Confidential
Interoperable,
                                                           Open Architecture

                                    Secure
                                Inter-Company




© 2011 Cisco and/or its affiliates. All rights reserved.                       Cisco Confidential
Interoperable,
                                                           Open Architecture

                                    Secure
                                Inter-Company




                                        Pervasive Video




© 2011 Cisco and/or its affiliates. All rights reserved.                       Cisco Confidential
Interoperable,
                                                           Open Architecture

                                    Secure
                                Inter-Company




                                                                                 Enterprise
                                        Pervasive Video
                                                                               Social Software




© 2011 Cisco and/or its affiliates. All rights reserved.                                         Cisco Confidential
Interoperable,
                                                           Open Architecture

                                    Secure                                            Flexible
                                Inter-Company                                    Consumption Models

                                                            Integrated
                                                            Experience
                                                                                 Enterprise
                                        Pervasive Video
                                                                               Social Software




© 2011 Cisco and/or its affiliates. All rights reserved.                                         Cisco Confidential
Enabling Cloud Applications/Services by Uniquely Combining
               the Unified Data Center and Cloud Intelligent Network




© 2011 Cisco and/or its affiliates. All rights reserved.          Cisco Confidential
Enabling Cloud Applications/Services by Uniquely Combining
               the Unified Data Center and Cloud Intelligent Network

         Tailored Solutions
        for Building Clouds




       Enable customers to build
         and operate private,
        public or hybrid clouds




© 2011 Cisco and/or its affiliates. All rights reserved.          Cisco Confidential
Enabling Cloud Applications/Services by Uniquely Combining
               the Unified Data Center and Cloud Intelligent Network

         Tailored Solutions                                 Rich Ecosystem of
        for Building Clouds                                Integrated Solutions




       Enable customers to build                            Enable customers to
         and operate private,                               deploy tested, best of
        public or hybrid clouds                               breed solutions




© 2011 Cisco and/or its affiliates. All rights reserved.                             Cisco Confidential
Enabling Cloud Applications/Services by Uniquely Combining
               the Unified Data Center and Cloud Intelligent Network

         Tailored Solutions                                 Rich Ecosystem of            Innovative
        for Building Clouds                                Integrated Solutions        Cloud Services




       Enable customers to build                            Enable customers to       Enable cloud services
         and operate private,                               deploy tested, best of   including people-centric
        public or hybrid clouds                               breed solutions         collaboration and other
                                                                                            applications


© 2011 Cisco and/or its affiliates. All rights reserved.                                             Cisco Confidential
PCs & Macs                        Android & iOS Tablets   Smart Phones




Support user choice and experience while maintaining security

© 2011 Cisco and/or its affiliates. All rights reserved.                                    Cisco Confidential
36%                                                 Use a smartphone

                                                           J.D. Power and Associates 2012

© 2011 Cisco and/or its affiliates. All rights reserved.                                    Cisco Confidential
54%                                                 Use a smartphone

                                                           J.D. Power and Associates 2012

© 2011 Cisco and/or its affiliates. All rights reserved.                                    Cisco Confidential
Customer Collaboration       Employee Collaboration




Balance personal productivity with enterprise-class control

© 2011 Cisco and/or its affiliates. All rights reserved.                               Cisco Confidential
Across All Devices   Any Time, Any Place




Poor experiences can result from incompatible systems and poor media handling

© 2011 Cisco and/or its affiliates. All rights reserved.                        Cisco Confidential
Cloud-Based Applications   Thin Clients




Challenge is to provide rich media and consistent user experience across hosting models

© 2011 Cisco and/or its affiliates. All rights reserved.                         Cisco Confidential
PC World          Post-PC World



     Devices




     Client OS




Applications




    Server
 Architecture



© 2011 Cisco and/or its affiliates. All rights reserved.                   Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
Unified
                                 Communications




© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
Unified
                                 Communications




                                                           Telepresence




© 2011 Cisco and/or its affiliates. All rights reserved.                  Cisco Confidential
Unified
                                 Communications




                                         Collaboration
                                          Applications     Telepresence




© 2011 Cisco and/or its affiliates. All rights reserved.                  Cisco Confidential
Unified              Customer
                                 Communications            Collaboration




                                         Collaboration
                                          Applications     Telepresence




© 2011 Cisco and/or its affiliates. All rights reserved.                   Cisco Confidential
Unified                           Customer
                                 Communications                         Collaboration




                                                             CLOUD
                                         Collaboration
                                          Applications     ON PREMISE   Telepresence




© 2011 Cisco and/or its affiliates. All rights reserved.                                Cisco Confidential
Unified                                Customer
                                 Communications                              Collaboration




                                                               Cisco
                                                              Unified
                                                           Communications
                                                              Manager




                                                                  CLOUD
                                         Collaboration
                                          Applications          ON PREMISE   Telepresence




© 2011 Cisco and/or its affiliates. All rights reserved.                                     Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
Network
                                                            MediaNet ready
                                                           Core networking




© 2011 Cisco and/or its affiliates. All rights reserved.                     Cisco Confidential
Video
                                                                        TelePresence
                                                                      Capture & Share




                                                            Network
                                                            MediaNet ready
                                                           Core networking




© 2011 Cisco and/or its affiliates. All rights reserved.                     Cisco Confidential
IP
 Communications
                                                                             Video
             IP Telephony
                                                                        TelePresence
                                                                      Capture & Share




                                                            Network
                                                            MediaNet ready
                                                           Core networking




© 2011 Cisco and/or its affiliates. All rights reserved.                     Cisco Confidential
Desktop      PC Mac

                                                           On the Desk
                     Video
                                                           Conference Rooms

                                                           Portable device


                                                           BlackBerry    iPhone iPad Android   Symbian

                   Mobility                                Telephony / Voicemail

                                                           Instant Messaging & Presence



                                                           Inside and Outside the firewall
                Web & Audio
                Conferencing                               Single click join meeting

                                                           Call-back to join meeting


© 2011 Cisco and/or its affiliates. All rights reserved.                                           Cisco Confidential
Single
            Tenant




        Co-location

   Customer
Operating System
        Customer
      Infrastructure




© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
Disaster
                                                               Recovery
                                                                            Virtual
                                                    Compute                Desktop
                                                      aaS        IaaS        VDI
                                                                Private/
                                                                Public
                                                                Offers
                                                    Dev Test                High Perf
            Single                                  QA Env                 Computing
            Tenant



                                                             Multi-tenancy
        Co-location

   Customer                                                Computer, Storage,
Operating System                                             and Network
        Customer
      Infrastructure




© 2011 Cisco and/or its affiliates. All rights reserved.                                Cisco Confidential
IM

                                                                                         Web                    TP
                                                               Disaster                  Conf.
                                                               Recovery
                                                                            Virtual                 Collab
                                                    Compute                Desktop
                                                      aaS        IaaS        VDI
                                                                Private/
                                                                Public                      Voice            Video
                                                                Offers
                                                    Dev Test                High Perf
            Single                                  QA Env                 Computing
            Tenant

                                                                                           Collaboration
                                                             Multi-tenancy
        Co-location
                                                                                           Hosted &
                                                           Computer, Storage,           Managed Services
   Customer                                                                             (Application Relevance)
Operating System                                             and Network
        Customer
      Infrastructure




© 2011 Cisco and/or its affiliates. All rights reserved.                                                             Cisco Confidential
IM
                                                                                                                                On-
                                                                                         Web                    TP            Demand
                                                               Disaster                  Conf.
                                                               Recovery
                                                                            Virtual                 Collab
                                                    Compute                Desktop
                                                      aaS        IaaS        VDI
                                                                Private/
                                                                Public                      Voice            Video
                                                                Offers
                                                    Dev Test                High Perf                                    On Demand
            Single                                  QA Env                 Computing
            Tenant                                                                                                       Applications

                                                                                           Collaboration               Business Process
                                                                                                                          Integration
                                                             Multi-tenancy                                            (Business Relevance)
        Co-location
                                                                                           Hosted &
                                                                                        Managed Services             Application Relevance
   Customer                                                Computer, Storage,           (Application Relevance)
Operating System                                             and Network
        Customer
      Infrastructure




© 2011 Cisco and/or its affiliates. All rights reserved.                                                                        Cisco Confidential
Cloud
                                              Infrastructure                                            TelePresence       Virtual Experience
                                                                               Collaboration
                                               as a Service                                           Exchange Service       Infrastructure
                                                                                 Services
                                                                                                     IM
                                                                                                                                On-
                                                                                         Web                    TP            Demand
                                                               Disaster                  Conf.
                                                               Recovery
                                                                            Virtual                 Collab
                                                    Compute                Desktop
                                                      aaS        IaaS        VDI
                                                                Private/
                                                                Public                      Voice            Video
                                                                Offers
                                                    Dev Test                High Perf                                    On Demand
            Single                                  QA Env                 Computing
            Tenant                                                                                                       Applications

                                                                                           Collaboration               Business Process
                                                                                                                          Integration
                                                             Multi-tenancy                                            (Business Relevance)
        Co-location
                                                                                           Hosted &
                                                                                        Managed Services             Application Relevance
   Customer                                                Computer, Storage,           (Application Relevance)
Operating System                                             and Network
        Customer
      Infrastructure




© 2011 Cisco and/or its affiliates. All rights reserved.                                                                        Cisco Confidential
2
© 2011 Cisco and/or its affiliates. All rights reserved.       Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
Network Services
Cisco Network Layer                                        Medianet   Policies         Security   Tagging
© 2011 Cisco and/or its affiliates. All rights reserved.                                          Cisco Confidential
Data Aggregation Layer

                   Web 2.0 Data                       Multiway        Video      Transactional    Document
                                                                                                                HR Data
                                                      Metadata      repository   System Data      Repository

             Off-Prem Data                                                                                        On-Prem Data


                                                                                        Network Services
Cisco Network Layer                                              Medianet         Policies           Security        Tagging
© 2011 Cisco and/or its affiliates. All rights reserved.                                                             Cisco Confidential
Web Services Layer
                                                                                                                    Document
                        RSS                        Video              Wiki          Blogs            Forums        Management      Access        Transactional
                                                                                                                                                   SOA App

                                    Email                  Calendar          Meetings          IM        Conferencing      Directory       Ciscopedia            Tagging


Data Aggregation Layer

                   Web 2.0 Data                       Multiway                            Video        Transactional       Document
                                                                                                                                               HR Data
                                                      Metadata                          repository     System Data         Repository

             Off-Prem Data                                                                                                                        On-Prem Data


                                                                                                              Network Services
Cisco Network Layer                                                               Medianet              Policies                Security                Tagging
© 2011 Cisco and/or its affiliates. All rights reserved.                                                                                                Cisco Confidential
Data Access Policies Layer (entitlements, identity management, authentication)

Web Services Layer
                                                                                                                    Document
                        RSS                        Video              Wiki          Blogs            Forums        Management      Access        Transactional
                                                                                                                                                   SOA App

                                    Email                  Calendar          Meetings          IM        Conferencing      Directory       Ciscopedia            Tagging


Data Aggregation Layer

                   Web 2.0 Data                       Multiway                            Video        Transactional       Document
                                                                                                                                               HR Data
                                                      Metadata                          repository     System Data         Repository

             Off-Prem Data                                                                                                                        On-Prem Data


                                                                                                              Network Services
Cisco Network Layer                                                               Medianet              Policies                Security                Tagging
© 2011 Cisco and/or its affiliates. All rights reserved.                                                                                                Cisco Confidential
Web Services API
Common Application Services Layer                                                                                                                             to transactional
                                                                                                                                                                   system
            Search                            Grouping                Notification       Content Exposure        Collaboration           Tagging                (CRM, ERP)


Data Access Policies Layer (entitlements, identity management, authentication)

Web Services Layer
                                                                                                                         Document
                        RSS                        Video              Wiki            Blogs          Forums             Management      Access        Transactional
                                                                                                                                                        SOA App

                                    Email                  Calendar          Meetings           IM            Conferencing       Directory      Ciscopedia             Tagging


Data Aggregation Layer

                   Web 2.0 Data                       Multiway                            Video             Transactional        Document
                                                                                                                                                    HR Data
                                                      Metadata                          repository          System Data          Repository

             Off-Prem Data                                                                                                                             On-Prem Data


                                                                                                                   Network Services
Cisco Network Layer                                                                  Medianet                Policies                Security                 Tagging
© 2011 Cisco and/or its affiliates. All rights reserved.                                                                                                      Cisco Confidential
Transformational /UI Layer (any device, anywhere, anytime)
                                                                                                                                                             Web Services API
Common Application Services Layer                                                                                                                             to transactional
                                                                                                                                                                   system
            Search                            Grouping                Notification       Content Exposure        Collaboration           Tagging                (CRM, ERP)


Data Access Policies Layer (entitlements, identity management, authentication)

Web Services Layer
                                                                                                                         Document
                        RSS                        Video              Wiki            Blogs          Forums             Management      Access        Transactional
                                                                                                                                                        SOA App

                                    Email                  Calendar          Meetings           IM            Conferencing       Directory      Ciscopedia             Tagging


Data Aggregation Layer

                   Web 2.0 Data                       Multiway                            Video             Transactional        Document
                                                                                                                                                    HR Data
                                                      Metadata                          repository          System Data          Repository

             Off-Prem Data                                                                                                                             On-Prem Data


                                                                                                                   Network Services
Cisco Network Layer                                                                  Medianet                Policies                Security                 Tagging
© 2011 Cisco and/or its affiliates. All rights reserved.                                                                                                      Cisco Confidential
Collaboration Applications Layer                                                Directory       Communities             Integrated Workforce Experience                 Portals


Transformational /UI Layer (any device, anywhere, anytime)
                                                                                                                                                             Web Services API
Common Application Services Layer                                                                                                                             to transactional
                                                                                                                                                                   system
            Search                            Grouping                Notification       Content Exposure        Collaboration           Tagging                (CRM, ERP)


Data Access Policies Layer (entitlements, identity management, authentication)

Web Services Layer
                                                                                                                         Document
                        RSS                        Video              Wiki            Blogs          Forums             Management      Access        Transactional
                                                                                                                                                        SOA App

                                    Email                  Calendar          Meetings           IM            Conferencing       Directory      Ciscopedia             Tagging


Data Aggregation Layer

                   Web 2.0 Data                       Multiway                            Video             Transactional        Document
                                                                                                                                                    HR Data
                                                      Metadata                          repository          System Data          Repository

             Off-Prem Data                                                                                                                             On-Prem Data


                                                                                                                   Network Services
Cisco Network Layer                                                                  Medianet                Policies                Security                 Tagging
© 2011 Cisco and/or its affiliates. All rights reserved.                                                                                                      Cisco Confidential
Mobility      IP Communications             TelePresence               Desktop
Devices Layer


Collaboration Applications Layer                                                 Directory       Communities             Integrated Workforce Experience                 Portals


Transformational /UI Layer (any device, anywhere, anytime)
                                                                                                                                                              Web Services API
Common Application Services Layer                                                                                                                              to transactional
                                                                                                                                                                    system
            Search                            Grouping                 Notification       Content Exposure        Collaboration             Tagging              (CRM, ERP)


Data Access Policies Layer (entitlements, identity management, authentication)

Web Services Layer
                                                                                                                          Document
                        RSS                        Video               Wiki            Blogs          Forums             Management         Access     Transactional
                                                                                                                                                         SOA App

                                    Email                   Calendar          Meetings           IM            Conferencing       Directory      Ciscopedia             Tagging


Data Aggregation Layer

                   Web 2.0 Data                       Multiway                             Video             Transactional         Document
                                                                                                                                                      HR Data
                                                      Metadata                           repository          System Data           Repository

             Off-Prem Data                                                                                                                              On-Prem Data


                                                                                                                    Network Services
Cisco Network Layer                                                                   Medianet                Policies                Security                 Tagging
© 2011 Cisco and/or its affiliates. All rights reserved.                                                                                                       Cisco Confidential
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   52
Quad
                                                               Jabber        Social Collaboration

                                     WebEx                 Rich, Real-Time
                                                           Communications
                Virtual Meetings




                         Group                                One-one;       Many-to-many
                        Real-time                            One-to-few      Real-time and
                                                             Real-time       asynchronous


© 2011 Cisco and/or its affiliates. All rights reserved.                                      Cisco Confidential
WebEx                                Jabber   Quad


© 2011 Cisco and/or its affiliates. All rights reserved.             Cisco Confidential
All-in-One UC Application                              Collaborate from Any Workspace

                 Voice, video, voice messaging                 PC, Mac, tablet, smart phone
                 Desktop sharing,                              On-premises and cloud
                  conferencing                                  Integration with Microsoft
                 Presence and IM                                Office

© 2011 Cisco and/or its affiliates. All rights reserved.                                    Cisco Confidential
• Simple, intuitive user experience

• Connects with voice

• Voice:
           Soft phone or desk phone control
           High-quality audio
           Manage calls (transfer, hold)

• Video:
           Rich experience: high definition,
           multiparty
           Industry standard (H.264), interoperable

• Share desktop, initiate WebEx
      meetings

© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
By the way…




© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
By the way…
                                          Instant Messaging and Presence is now




                                            FREE
© 2011 Cisco and/or its affiliates. All rights reserved.                          Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
Cisco Presence Light-ups   Cisco Click to IM/Call


© 2011 Cisco and/or its affiliates. All rights reserved.                                Cisco Confidential
SDK to Collaboration-Enable Web Applications

                                                           Easily add
                                                           collaboration
      Voice              Video                             to web
                                                           applications
                                                           and business
                                                           processes

    IM/Chat Presence


                                                           Extends
                                                           collaboration
            Voice mail                                     to public and
                                                           private cloud
                                                           applications
             Web
         Conferencing


© 2011 Cisco and/or its affiliates. All rights reserved.       Cisco Confidential
• Jabber for Windows – HD video - Precision Video Engine (PVE)
 • PVE delivers HD to more users, from more places
             HD video on lower performance computers (dual core)
             ClearPath technology – Better performance over unmanaged networks




© 2011 Cisco and/or its affiliates. All rights reserved.                    Cisco Confidential
Extend TelePresence and Unified Communications to the iPad




 • Integrated Presence/IM and Voice/Video

 • High-quality video experience

 • Interoperate with all Cisco TelePresence endpoints

 • Deployment flexibility with on-premises and on-demand



© 2011 Cisco and/or its affiliates. All rights reserved.     Cisco Confidential
Scheduled Meeting



                      Desktop User                             TelePresence           Desktop User
                        External                                                        Internal

                                                                One-button join     Schedule Meeting
              Single-click to join                         initiates WebEx and TP
                    WebEx client                                video and audio       Send Invite
                    auto-initiates
                                                                                      Join Meeting
                     Enable Video
                                                                                      Enable Video
                Join Audio via
               Jabber softphone                                                       Join Meeting
                                                                                     Content Share
                                                                                        Record




© 2011 Cisco and/or its affiliates. All rights reserved.                                             Cisco Confidential
DMZ to Internet for external
                          videoconferencing
                                                                VCS
  H.323 video                                                 Expressway
   endpoints
                                                                                                 Scheduling
                                                        Telepresence Content
                                                          Server to VCS (for
                                                          videoconference      MXE
                                                                                                                                     WebEx
                                                             recording)          CTS-Manager
 Polycom                                                                                                                             Clients


                             VCS
                           Control                                                             Scheduling
                                                                                                  API

                                                                                     H.264 360p Video
 Jabber /                                                                            H.264 XVGA Data
 CUCI
                                                                                     Control
                               CUCM                                    CTMS



                                                                      SIP                      Audio
TPS/MCU/MSE                                                                                    Conference
                                                                                                              SIP

                                                          CTS


   © 2011 Cisco and/or its affiliates. All rights reserved.                                SBC                      Cisco Confidential
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   70
PSTN
                                                                                                                              3G/4G Mobility
                                                                                                                                 Network
                                                           HCS Apps    HCS Apps   HCS Apps

                                                           VMWare       ESXi      Server




                                                                                                                       Hosted Private Cloud
                                                           HCS PARTNER CLOUD


                                                                      UC on UCS              UC on UCS   UC on UCS      UC on UCS
                                                                                                                                        HCS
                                                                                                                                     Management




     Customer 1                   Customer 2                    Customer 3                 Customer 4    Customer 5        Large Enterprise


             Pure Hosted                                         Hybrid                         On Premises           Hosted Private Network
                                                                                                REMOTE MANAGED




© 2011 Cisco and/or its affiliates. All rights reserved.                                                                            Cisco Confidential
Unified Communication &
                                                                                                  Collaboration Applications




                                                           Services                     Product

                                                                      Unified Communications Manager,
   Voice & Video
                                                                      Unified IP Phones, Jabber

   Voice Mail &
                                                                      Unity Connection
   Integrated Messaging

   Instant Messaging
                                                                      Unified Presence, Jabber
   & Presence
                                                                      Unified Mobility, Mobile Clients
   Mobility Services
                                                                      IMS Integration

   Meetings                                                           WebEx Meeting Center


   Customer Collaboration                                             Contact Center


   Roadmap :: Cisco HCS is architected to support the complete Cisco Collaboration Solution
   including Cisco Quad and Cisco TelePresence

© 2011 Cisco and/or its affiliates. All rights reserved.                                                  Cisco Confidential
HCS Management System




© 2011 Cisco and/or its affiliates. All rights reserved.          Cisco Confidential
HCS Management System




                             Service Fulfillment
             • Fast UC Service creation and
               delivery
             • Integrated, automated multi-
               customer service activation and
               management
             • User friendly self service and
               centralized management portals




© 2011 Cisco and/or its affiliates. All rights reserved.          Cisco Confidential
HCS Management System




                             Service Fulfillment               Service Assurance
             • Fast UC Service creation and                • Unified view into service
               delivery                                      performance and availability
             • Integrated, automated multi-                • Proactive monitoring and
               customer service activation and               diagnostics
               management                                  • Expedite troubleshooting and
             • User friendly self service and                resolution of issues
               centralized management portals              • Speed deployment and capacity
                                                             planning

                                                                                     Escalate /
                                                               Monitor   Diagnose
                                                                                    Troubleshoot




© 2011 Cisco and/or its affiliates. All rights reserved.                                      Cisco Confidential
HCS Management System




© 2011 Cisco and/or its affiliates. All rights reserved.          Cisco Confidential
HCS Management System




                                Customer Portal

           • Customer and location based
             management
           • Customize and standardize feature
             packages
           • Determine numbering plans for
             individual locations
           • Add and change users and services
           • View billing and usage reports




© 2011 Cisco and/or its affiliates. All rights reserved.          Cisco Confidential
HCS Management System




                                Customer Portal                    End User Portal

           • Customer and location based                   • View and make changes to voice,
             management                                      voicemail, mobility and presence
           • Customize and standardize feature               services
             packages                                      • Promote discovery of UC features
           • Determine numbering plans for                   directly to the users
             individual locations
           • Add and change users and services
           • View billing and usage reports




© 2011 Cisco and/or its affiliates. All rights reserved.                                     Cisco Confidential
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   79
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
Industry-leading Cisco TelePresence
                                                           multipurpose and personal endpoints




© 2011 Cisco and/or its affiliates. All rights reserved.                                 Cisco Confidential
Industry-leading Cisco TelePresence
                                                           multipurpose and personal endpoints



                                                           Cisco TelePresence Callway:
                                                           a new subscription-based service from
                                                           the Cisco Collaboration Cloud




© 2011 Cisco and/or its affiliates. All rights reserved.                                  Cisco Confidential
Industry-leading Cisco TelePresence
                                                           multipurpose and personal endpoints



                                                           Cisco TelePresence Callway:
                                                           a new subscription-based service from
                                                           the Cisco Collaboration Cloud


                                                           Cisco TelePresence experience – now
                                                           with an ROI for small and medium-sized
                                                           businesses


© 2011 Cisco and/or its affiliates. All rights reserved.                                  Cisco Confidential
Company Site

   Endpoints

                                                                                        Cisco
                                                                                    Collaboration
                                                              Internet                  Cloud




                                                            Cisco TelePresence Callway
                                                           •Cisco Telepresence Infrastructure
                                                             Business grade Hosted Telepresence
   Infrastructure                                              • Endpoint & operated,
                                                           • Cisco owned Registration live support
                                                               • Call and Session control
                                                           • Standards-based interoperability
                                                               • Video Conferencing units
                          Callway Subscriptions
                                                           • Secure, Reliable, Scalable
                                                               • H.323 Gateways
                                                               • Management suites
                                                           • Unlimited video calling
                                                           • Integrated data sharing
                                                           • Conferencing options

© 2011 Cisco and/or its affiliates. All rights reserved.                                     Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
1. Endpoints                                               EX60 /     C20        C40    Profile 42”
                                                     E20                                              MX-200
Choose Across                                              EX90     Quick Set   Codec   (C20, C40)
Cisco Endpoint
Portfolio




© 2011 Cisco and/or its affiliates. All rights reserved.                                                   Cisco Confidential
1. Endpoints                                                  EX60 /     C20         C40     Profile 42”
                                                     E20                                                   MX-200
Choose Across                                                 EX90     Quick Set    Codec    (C20, C40)
Cisco Endpoint
Portfolio




 2. Callway                                                Standard                     Premium
 Subscriptions
 Select Callway
 Subscription
 Plan

                                                           MeetMe                  Jabber Video (Movi)




© 2011 Cisco and/or its affiliates. All rights reserved.                                                        Cisco Confidential
1. Endpoints                                                       EX60 /      C20         C40     Profile 42”
                                                     E20                                                         MX-200
Choose Across                                                      EX90      Quick Set    Codec    (C20, C40)
Cisco Endpoint
Portfolio




 2. Callway                                                    Standard                       Premium
 Subscriptions
 Select Callway
 Subscription
 Plan

                                                                MeetMe                   Jabber Video (Movi)



 3. Broadband
 Internet Access                                           SMB customer use their existing or select their own Broadband
 for Business                                                               Internet Service Provider




© 2011 Cisco and/or its affiliates. All rights reserved.                                                              Cisco Confidential
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   89
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
Others 16%


              Adobe 5%

   InterCall 6%
                                                                    Cisco
                                                                            47%
                                                                    WebEx
                                                                    47%
                                                                            Market Share
       Microsoft 10%                                                        Cisco WebEx Leads
                                                                            the Market
                         Citrix 16%



                                                           Total: $357M
                                                                                Source: Frost & Sullivan, 4Q’11

© 2011 Cisco and/or its affiliates. All rights reserved.                                          Cisco Confidential
16 global collaboration hubs




                                                             6.2 million meetings/month

                                                            20+ million attendees/month

                                                           1.2 billion meeting minutes/month

                                                                 New Hub

                                                                 Existing Hub
                                                                 Cisco Collaboration Cloud


© 2011 Cisco and/or its affiliates. All rights reserved.                                       Cisco Confidential
3+
                                                      Million
© 2011 Cisco and/or its affiliates. All rights reserved.        Cisco Confidential
#1 Business
                          App
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
Prepare                           Meet   Follow up




© 2011 Cisco and/or its affiliates. All rights reserved.                      Cisco Confidential
                                                                                                   95
Meet                Follow up
                      Prepare                              •   Share docs      •   Send action items
                                                           •   Talk, chat      •   Watch recording
                      • Invite team                        •   Watch demo      •   Track progress
                                                                               •
                      • Set agenda                         •   Edit together       Schedule next one

                      • Post doc for review
                      • Respond to
                        questions
                      • Outlook



© 2011 Cisco and/or its affiliates. All rights reserved.                              Cisco Confidential
                                                                                                           96
Follow up
            Prepare
                                                                                    • Send action
            • Invite team
            • Set agenda
            • Post doc for
                                                           Meet                       items
                                                                                    • Watch recording
                                                                                    • Track progress
              review
            • IM to remind                                 •   Share docs           • Schedule next
                                                                                      one
                                                           •   Audio. Video, chat
                                                           •   Watch demo
                                                           •   Edit together




© 2011 Cisco and/or its affiliates. All rights reserved.                               Cisco Confidential
                                                                                                            97
Prepare                                               Meet
     • Invite team
     • Set agenda
     • Post doc for
                                                           •
                                                           •
                                                               Share docs
                                                               Talk, chat      Follow up
                                                           •   Watch demo
       review
     • IM to remind
                                                           •   Edit together   •   Take notes
                                                                               •   Watch recording
                                                                               •   Track progress
                                                                               •   Continue
                                                                                   discussion



© 2011 Cisco and/or its affiliates. All rights reserved.                                        Cisco Confidential
                                                                                                                     98
Cisco WebEx




                   Meeting                                  WebEx        WebEx       LoB        IM &
                   Spaces                                  Meetings      Mobile     Centers   Presence


                                                                 Cisco Integrations

                                  Single Identity, Administration and Open APIs

                                                             Cisco Collaboration Cloud

© 2011 Cisco and/or its affiliates. All rights reserved.                                           Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
Cisco WebEx




                                                                     Meeting    WebEx     WebEx        LoB         IM &
                                                                     Spaces    Meetings   Mobile      Centers    Presence


                                                                                   Cisco Integrations

                                                                     Single Identity, Administration and Open APIs

                                                                               Cisco Collaboration Cloud




                                                                   Agenda
                                                                   Invitee list
                                                                   (Previous) Comments
                                                                   Attach Documents &
                                                                    Files
                                                                   Recording
                                                                  • Meetings Notes,
                                                                      Action items
                                                                  • All Content indexed
                                                                      for search (title,
                                                                      agenda, notes, files,
                                                                      invitee list)

                                                           *WBSXX (Train) meetings/sessions excluded
© 2011 Cisco and/or its affiliates. All rights reserved.                                           Cisco Confidential
                                                                                                                        101
Cisco WebEx




                                                                                      Meeting    WebEx     WebEx        LoB         IM &
                                                                                      Spaces    Meetings   Mobile      Centers    Presence


                                                                                                    Cisco Integrations

                                                                                      Single Identity, Administration and Open APIs

                                                                                                Cisco Collaboration Cloud




                                                                                    • Share files before,
                                                                                      during and after the
                                                                                      meeting
                                                                                    • Attachments,
                                                                                      Recordings
                                                                                    • Upload (up to 200MB,
                                                                                      single/multiple files)
                                                                                    • Versioning
                                                                                    • Web Docs
                                                                                    • Comment, Move, Lock,
                                                                                      Version History,
                                                                                      Rename & Follow



               *Recording private sharing available though the Meeting Space page
© 2011 Cisco and/or its affiliates. All rights reserved.                                                            Cisco Confidential
Cisco WebEx




                                                             Meeting    WebEx     WebEx        LoB         IM &
                                                             Spaces    Meetings   Mobile      Centers    Presence


                                                                           Cisco Integrations

                                                             Single Identity, Administration and Open APIs

                                                                       Cisco Collaboration Cloud




                                                           • Corporate
                                                            Directory
                                                           • Personal
                                                            Directory: your
                                                            buddies
                                                           • Imported
                                                            Contacts
                                                           • Only active
                                                            Centers show up
                                                           • Notice the
                                                            branding!

© 2011 Cisco and/or its affiliates. All rights reserved.                                   Cisco Confidential
Cisco WebEx




                                                           Meeting    WebEx     WebEx        LoB         IM &
                                                           Spaces    Meetings   Mobile      Centers    Presence


                                                                         Cisco Integrations

                                                           Single Identity, Administration and Open APIs

                                                                     Cisco Collaboration Cloud




                                                           • Rich, engaging
                                                             experience for
                                                             new users
                                                             (video tutorials)
                                                           • New in-product
                                                             help to support
                                                             self service,
                                                             FAQs,
                                                             additional
                                                             customer links.
                                                           • What’s new

© 2011 Cisco and/or its affiliates. All rights reserved.                                 Cisco Confidential
Cisco WebEx




                                                           Meeting    WebEx     WebEx        LoB         IM &
                                                           Spaces    Meetings   Mobile      Centers    Presence


                                                                         Cisco Integrations

                                                           Single Identity, Administration and Open APIs

                                                                     Cisco Collaboration Cloud




                                                           • Schedule a
                                                               meeting
                                                                     Home
                                                                     Meetings
                                                                     Contacts

                                                           • Start an Instant
                                                               Home
                                                                     Meetings
                                                                     Contacts
                                                                     Jabber




© 2011 Cisco and/or its affiliates. All rights reserved.                                 Cisco Confidential
Cisco WebEx




                                                              Meeting    WebEx     WebEx        LoB         IM &
                                                              Spaces    Meetings   Mobile      Centers    Presence


                                                                            Cisco Integrations

                                                             Single Identity, Administration and Open APIs

                                                                        Cisco Collaboration Cloud




                                                           • HD Video via CSF

                                                           • Avatars – pictures
                                                             from Chat are re-
                                                             used




© 2011 Cisco and/or its affiliates. All rights reserved.                                    Cisco Confidential
iPhone, iPad, Blackberry & Windows Mobile
                Android Mobile Devices



© 2011 Cisco and/or its affiliates. All rights reserved.    Cisco Confidential
3
© 2011 Cisco and/or its affiliates. All rights reserved.       Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
Extend




© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
Rich Media Enabled VXI Endpoint
                                                                         VXC 6215
                                                                         Supports VOIP
                                                                           and Video                                App         App          Data
                                                                          conferencing
                                                                                                                      Desktop O/S



                                                                                                                   Desktop Virtualization S/W
                                                                                                                        VMware/Citrix

                                                                                         Signalling
                                                                                                                           Hypervisor
                                                                                                                          VMware/Citrix

                                                                                                      Cisco Call
End User                                                                                              Manager
                                                      VXC 4000
                                                   Enables PC to
                                                 support VOIP with
                                                       VXI
                                                                       Signalling                                         VM      VM      VM
                                                                                                          Connection VM   VM      VM      VM        VM
                                                                                                            Broker




                                                        Media Flow outside of Display Protocol                            Data Center


 © 2011 Cisco and/or its affiliates. All rights reserved.                                                                      Cisco Confidential
Zero Clients                                       Zero Clients   Software    Thin Client   Enterprise Tablet
                                                                          Appliance

   VXC 2100 Series                                          VXC 2200      VXC 4000     VXC 6215        Cisco Cius
                                                             Series
             Shipping                                       Shipping       Shipping    Shipping         Shipping




© 2011 Cisco and/or its affiliates. All rights reserved.                                                     Cisco Confidential
• Cisco Validated Designs (CVDs):
         Citrix XenDesktop
         VMware View

• Growing partner ecosystem including:
         NetApp, EMC, Intel, Wyse,
         Samsung, AppSense, Microsoft, McAfee
         LiquidwareLabs, Trend Micro, Atlantis, Unidesk




© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
Virtualization-Aware             Virtualized
    Virtualized Data Center                                                                             Collaborative
                                                                        Borderless Network
                            Cisco
                                                            MS
                                                                                                         Workspace
                        Collaboration
                        Applications                       Office
                                                                                VDS
                                                                                       Branch
                                                                                                   MOBILE CLIENT

                Desktop Virtualization Software
                                                                                                   Cisco Cius


                                     Hypervisor                                                      ZERO CLIENT
                                                                          ISR                       Cisco VXC
                                                                                           Si
WAAS                                                                                               2100 & 2200
                                                            Virtual                     Access
                                                           Unified CM                   Switchin
                                                                                        g w/PoE
          Nexus                                                                 WAAS               SOFTWARE APPLIANCE*
                                                                                                   Cisco VXC 4000
                                                             Virtu
                                                              al
                                                             Qua
                                                               d


                                                                                                       THIN CLIENT*

 ACE
                                                                                                   Cisco VXC 6215




© 2011 Cisco and/or its affiliates. All rights reserved.                                                              Cisco Confidential
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
 Design your collaboration experience to be
       mobile, visual, and virtual




© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
 Design your collaboration experience to be
       mobile, visual, and virtual

      Cisco call control is the glue to
       collaboration from user experience to
       simplifying provisioning, operations
        & management – cloud or on-prem




© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
 Design your collaboration experience to be
       mobile, visual, and virtual

      Cisco call control is the glue to
       collaboration from user experience to
       simplifying provisioning, operations
        & management – cloud or on-prem

      Seamless integration and interoperability
       of video, telephony, web collaboration,
       & presence in a single client
       for any, and all devices




© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
 Design your collaboration experience to be
       mobile, visual, and virtual

      Cisco call control is the glue to
       collaboration from user experience to
       simplifying provisioning, operations
        & management – cloud or on-prem

      Seamless integration and interoperability
       of video, telephony, web collaboration,
       & presence in a single client
       for any, and all devices

      A Cisco architectural approach greatly
       extends existing video and network ROI


© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential
Thank you.




© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   120

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Collaboration in the Cloud

  • 1. Collaboration in the Cloud Satoshi Takano Enterprise Collaboration © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  • 2. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 3. 1 Cisco’s distinct approach to collaboration and the cloud © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 4. 1 Cisco’s distinct approach to collaboration and the cloud 2 Collaboration Applications Architecture © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 5. 1 Cisco’s distinct approach to collaboration and the cloud 2 Collaboration Applications Architecture 3 Future of the Workspace © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 6. 1 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 7. do the most important things © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 8. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 9. Interoperable, Open Architecture © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 10. Interoperable, Open Architecture Secure Inter-Company © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 11. Interoperable, Open Architecture Secure Inter-Company Pervasive Video © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 12. Interoperable, Open Architecture Secure Inter-Company Enterprise Pervasive Video Social Software © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 13. Interoperable, Open Architecture Secure Flexible Inter-Company Consumption Models Integrated Experience Enterprise Pervasive Video Social Software © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 14. Enabling Cloud Applications/Services by Uniquely Combining the Unified Data Center and Cloud Intelligent Network © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 15. Enabling Cloud Applications/Services by Uniquely Combining the Unified Data Center and Cloud Intelligent Network Tailored Solutions for Building Clouds Enable customers to build and operate private, public or hybrid clouds © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 16. Enabling Cloud Applications/Services by Uniquely Combining the Unified Data Center and Cloud Intelligent Network Tailored Solutions Rich Ecosystem of for Building Clouds Integrated Solutions Enable customers to build Enable customers to and operate private, deploy tested, best of public or hybrid clouds breed solutions © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 17. Enabling Cloud Applications/Services by Uniquely Combining the Unified Data Center and Cloud Intelligent Network Tailored Solutions Rich Ecosystem of Innovative for Building Clouds Integrated Solutions Cloud Services Enable customers to build Enable customers to Enable cloud services and operate private, deploy tested, best of including people-centric public or hybrid clouds breed solutions collaboration and other applications © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 18. PCs & Macs Android & iOS Tablets Smart Phones Support user choice and experience while maintaining security © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 19. 36% Use a smartphone J.D. Power and Associates 2012 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 20. 54% Use a smartphone J.D. Power and Associates 2012 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 21. Customer Collaboration Employee Collaboration Balance personal productivity with enterprise-class control © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 22. Across All Devices Any Time, Any Place Poor experiences can result from incompatible systems and poor media handling © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 23. Cloud-Based Applications Thin Clients Challenge is to provide rich media and consistent user experience across hosting models © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 24. PC World Post-PC World Devices Client OS Applications Server Architecture © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 25. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 26. Unified Communications © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 27. Unified Communications Telepresence © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 28. Unified Communications Collaboration Applications Telepresence © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 29. Unified Customer Communications Collaboration Collaboration Applications Telepresence © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 30. Unified Customer Communications Collaboration CLOUD Collaboration Applications ON PREMISE Telepresence © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 31. Unified Customer Communications Collaboration Cisco Unified Communications Manager CLOUD Collaboration Applications ON PREMISE Telepresence © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 32. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 33. Network MediaNet ready Core networking © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 34. Video TelePresence Capture & Share Network MediaNet ready Core networking © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 35. IP Communications Video IP Telephony TelePresence Capture & Share Network MediaNet ready Core networking © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 36. Desktop PC Mac On the Desk Video Conference Rooms Portable device BlackBerry iPhone iPad Android Symbian Mobility Telephony / Voicemail Instant Messaging & Presence Inside and Outside the firewall Web & Audio Conferencing Single click join meeting Call-back to join meeting © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 37. Single Tenant Co-location Customer Operating System Customer Infrastructure © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 38. Disaster Recovery Virtual Compute Desktop aaS IaaS VDI Private/ Public Offers Dev Test High Perf Single QA Env Computing Tenant Multi-tenancy Co-location Customer Computer, Storage, Operating System and Network Customer Infrastructure © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 39. IM Web TP Disaster Conf. Recovery Virtual Collab Compute Desktop aaS IaaS VDI Private/ Public Voice Video Offers Dev Test High Perf Single QA Env Computing Tenant Collaboration Multi-tenancy Co-location Hosted & Computer, Storage, Managed Services Customer (Application Relevance) Operating System and Network Customer Infrastructure © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 40. IM On- Web TP Demand Disaster Conf. Recovery Virtual Collab Compute Desktop aaS IaaS VDI Private/ Public Voice Video Offers Dev Test High Perf On Demand Single QA Env Computing Tenant Applications Collaboration Business Process Integration Multi-tenancy (Business Relevance) Co-location Hosted & Managed Services Application Relevance Customer Computer, Storage, (Application Relevance) Operating System and Network Customer Infrastructure © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 41. Cloud Infrastructure TelePresence Virtual Experience Collaboration as a Service Exchange Service Infrastructure Services IM On- Web TP Demand Disaster Conf. Recovery Virtual Collab Compute Desktop aaS IaaS VDI Private/ Public Voice Video Offers Dev Test High Perf On Demand Single QA Env Computing Tenant Applications Collaboration Business Process Integration Multi-tenancy (Business Relevance) Co-location Hosted & Managed Services Application Relevance Customer Computer, Storage, (Application Relevance) Operating System and Network Customer Infrastructure © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 42. 2 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 43. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 44. Network Services Cisco Network Layer Medianet Policies Security Tagging © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 45. Data Aggregation Layer Web 2.0 Data Multiway Video Transactional Document HR Data Metadata repository System Data Repository Off-Prem Data On-Prem Data Network Services Cisco Network Layer Medianet Policies Security Tagging © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 46. Web Services Layer Document RSS Video Wiki Blogs Forums Management Access Transactional SOA App Email Calendar Meetings IM Conferencing Directory Ciscopedia Tagging Data Aggregation Layer Web 2.0 Data Multiway Video Transactional Document HR Data Metadata repository System Data Repository Off-Prem Data On-Prem Data Network Services Cisco Network Layer Medianet Policies Security Tagging © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 47. Data Access Policies Layer (entitlements, identity management, authentication) Web Services Layer Document RSS Video Wiki Blogs Forums Management Access Transactional SOA App Email Calendar Meetings IM Conferencing Directory Ciscopedia Tagging Data Aggregation Layer Web 2.0 Data Multiway Video Transactional Document HR Data Metadata repository System Data Repository Off-Prem Data On-Prem Data Network Services Cisco Network Layer Medianet Policies Security Tagging © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 48. Web Services API Common Application Services Layer to transactional system Search Grouping Notification Content Exposure Collaboration Tagging (CRM, ERP) Data Access Policies Layer (entitlements, identity management, authentication) Web Services Layer Document RSS Video Wiki Blogs Forums Management Access Transactional SOA App Email Calendar Meetings IM Conferencing Directory Ciscopedia Tagging Data Aggregation Layer Web 2.0 Data Multiway Video Transactional Document HR Data Metadata repository System Data Repository Off-Prem Data On-Prem Data Network Services Cisco Network Layer Medianet Policies Security Tagging © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 49. Transformational /UI Layer (any device, anywhere, anytime) Web Services API Common Application Services Layer to transactional system Search Grouping Notification Content Exposure Collaboration Tagging (CRM, ERP) Data Access Policies Layer (entitlements, identity management, authentication) Web Services Layer Document RSS Video Wiki Blogs Forums Management Access Transactional SOA App Email Calendar Meetings IM Conferencing Directory Ciscopedia Tagging Data Aggregation Layer Web 2.0 Data Multiway Video Transactional Document HR Data Metadata repository System Data Repository Off-Prem Data On-Prem Data Network Services Cisco Network Layer Medianet Policies Security Tagging © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 50. Collaboration Applications Layer Directory Communities Integrated Workforce Experience Portals Transformational /UI Layer (any device, anywhere, anytime) Web Services API Common Application Services Layer to transactional system Search Grouping Notification Content Exposure Collaboration Tagging (CRM, ERP) Data Access Policies Layer (entitlements, identity management, authentication) Web Services Layer Document RSS Video Wiki Blogs Forums Management Access Transactional SOA App Email Calendar Meetings IM Conferencing Directory Ciscopedia Tagging Data Aggregation Layer Web 2.0 Data Multiway Video Transactional Document HR Data Metadata repository System Data Repository Off-Prem Data On-Prem Data Network Services Cisco Network Layer Medianet Policies Security Tagging © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 51. Mobility IP Communications TelePresence Desktop Devices Layer Collaboration Applications Layer Directory Communities Integrated Workforce Experience Portals Transformational /UI Layer (any device, anywhere, anytime) Web Services API Common Application Services Layer to transactional system Search Grouping Notification Content Exposure Collaboration Tagging (CRM, ERP) Data Access Policies Layer (entitlements, identity management, authentication) Web Services Layer Document RSS Video Wiki Blogs Forums Management Access Transactional SOA App Email Calendar Meetings IM Conferencing Directory Ciscopedia Tagging Data Aggregation Layer Web 2.0 Data Multiway Video Transactional Document HR Data Metadata repository System Data Repository Off-Prem Data On-Prem Data Network Services Cisco Network Layer Medianet Policies Security Tagging © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 52. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 52
  • 53. Quad Jabber Social Collaboration WebEx Rich, Real-Time Communications Virtual Meetings Group One-one; Many-to-many Real-time One-to-few Real-time and Real-time asynchronous © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 54. WebEx Jabber Quad © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 55. All-in-One UC Application Collaborate from Any Workspace  Voice, video, voice messaging  PC, Mac, tablet, smart phone  Desktop sharing,  On-premises and cloud conferencing  Integration with Microsoft  Presence and IM Office © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 56. • Simple, intuitive user experience • Connects with voice • Voice: Soft phone or desk phone control High-quality audio Manage calls (transfer, hold) • Video: Rich experience: high definition, multiparty Industry standard (H.264), interoperable • Share desktop, initiate WebEx meetings © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 57. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 58. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 59. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 60. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 61. By the way… © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 62. By the way… Instant Messaging and Presence is now FREE © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 63. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 64. Cisco Presence Light-ups Cisco Click to IM/Call © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 65. SDK to Collaboration-Enable Web Applications Easily add collaboration Voice Video to web applications and business processes IM/Chat Presence Extends collaboration Voice mail to public and private cloud applications Web Conferencing © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 66. • Jabber for Windows – HD video - Precision Video Engine (PVE) • PVE delivers HD to more users, from more places HD video on lower performance computers (dual core) ClearPath technology – Better performance over unmanaged networks © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 67. Extend TelePresence and Unified Communications to the iPad • Integrated Presence/IM and Voice/Video • High-quality video experience • Interoperate with all Cisco TelePresence endpoints • Deployment flexibility with on-premises and on-demand © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 68. Scheduled Meeting Desktop User TelePresence Desktop User External Internal One-button join Schedule Meeting Single-click to join initiates WebEx and TP WebEx client video and audio Send Invite auto-initiates Join Meeting Enable Video Enable Video Join Audio via Jabber softphone Join Meeting Content Share Record © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 69. DMZ to Internet for external videoconferencing VCS H.323 video Expressway endpoints Scheduling Telepresence Content Server to VCS (for videoconference MXE WebEx recording) CTS-Manager Polycom Clients VCS Control Scheduling API H.264 360p Video Jabber / H.264 XVGA Data CUCI Control CUCM CTMS SIP Audio TPS/MCU/MSE Conference SIP CTS © 2011 Cisco and/or its affiliates. All rights reserved. SBC Cisco Confidential
  • 70. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 70
  • 71. PSTN 3G/4G Mobility Network HCS Apps HCS Apps HCS Apps VMWare ESXi Server Hosted Private Cloud HCS PARTNER CLOUD UC on UCS UC on UCS UC on UCS UC on UCS HCS Management Customer 1 Customer 2 Customer 3 Customer 4 Customer 5 Large Enterprise Pure Hosted Hybrid On Premises Hosted Private Network REMOTE MANAGED © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 72. Unified Communication & Collaboration Applications Services Product Unified Communications Manager, Voice & Video Unified IP Phones, Jabber Voice Mail & Unity Connection Integrated Messaging Instant Messaging Unified Presence, Jabber & Presence Unified Mobility, Mobile Clients Mobility Services IMS Integration Meetings WebEx Meeting Center Customer Collaboration Contact Center Roadmap :: Cisco HCS is architected to support the complete Cisco Collaboration Solution including Cisco Quad and Cisco TelePresence © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 73. HCS Management System © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 74. HCS Management System Service Fulfillment • Fast UC Service creation and delivery • Integrated, automated multi- customer service activation and management • User friendly self service and centralized management portals © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 75. HCS Management System Service Fulfillment Service Assurance • Fast UC Service creation and • Unified view into service delivery performance and availability • Integrated, automated multi- • Proactive monitoring and customer service activation and diagnostics management • Expedite troubleshooting and • User friendly self service and resolution of issues centralized management portals • Speed deployment and capacity planning Escalate / Monitor Diagnose Troubleshoot © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 76. HCS Management System © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 77. HCS Management System Customer Portal • Customer and location based management • Customize and standardize feature packages • Determine numbering plans for individual locations • Add and change users and services • View billing and usage reports © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 78. HCS Management System Customer Portal End User Portal • Customer and location based • View and make changes to voice, management voicemail, mobility and presence • Customize and standardize feature services packages • Promote discovery of UC features • Determine numbering plans for directly to the users individual locations • Add and change users and services • View billing and usage reports © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 79. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 79
  • 80. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 81. Industry-leading Cisco TelePresence multipurpose and personal endpoints © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 82. Industry-leading Cisco TelePresence multipurpose and personal endpoints Cisco TelePresence Callway: a new subscription-based service from the Cisco Collaboration Cloud © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 83. Industry-leading Cisco TelePresence multipurpose and personal endpoints Cisco TelePresence Callway: a new subscription-based service from the Cisco Collaboration Cloud Cisco TelePresence experience – now with an ROI for small and medium-sized businesses © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 84. Company Site Endpoints Cisco Collaboration Internet Cloud Cisco TelePresence Callway •Cisco Telepresence Infrastructure Business grade Hosted Telepresence Infrastructure • Endpoint & operated, • Cisco owned Registration live support • Call and Session control • Standards-based interoperability • Video Conferencing units Callway Subscriptions • Secure, Reliable, Scalable • H.323 Gateways • Management suites • Unlimited video calling • Integrated data sharing • Conferencing options © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 85. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 86. 1. Endpoints EX60 / C20 C40 Profile 42” E20 MX-200 Choose Across EX90 Quick Set Codec (C20, C40) Cisco Endpoint Portfolio © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 87. 1. Endpoints EX60 / C20 C40 Profile 42” E20 MX-200 Choose Across EX90 Quick Set Codec (C20, C40) Cisco Endpoint Portfolio 2. Callway Standard Premium Subscriptions Select Callway Subscription Plan MeetMe Jabber Video (Movi) © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 88. 1. Endpoints EX60 / C20 C40 Profile 42” E20 MX-200 Choose Across EX90 Quick Set Codec (C20, C40) Cisco Endpoint Portfolio 2. Callway Standard Premium Subscriptions Select Callway Subscription Plan MeetMe Jabber Video (Movi) 3. Broadband Internet Access SMB customer use their existing or select their own Broadband for Business Internet Service Provider © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 89. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 89
  • 90. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 91. Others 16% Adobe 5% InterCall 6% Cisco 47% WebEx 47% Market Share Microsoft 10% Cisco WebEx Leads the Market Citrix 16% Total: $357M Source: Frost & Sullivan, 4Q’11 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 92. 16 global collaboration hubs 6.2 million meetings/month 20+ million attendees/month 1.2 billion meeting minutes/month New Hub Existing Hub Cisco Collaboration Cloud © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 93. 3+ Million © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 94. #1 Business App © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 95. Prepare Meet Follow up © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 95
  • 96. Meet Follow up Prepare • Share docs • Send action items • Talk, chat • Watch recording • Invite team • Watch demo • Track progress • • Set agenda • Edit together Schedule next one • Post doc for review • Respond to questions • Outlook © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 96
  • 97. Follow up Prepare • Send action • Invite team • Set agenda • Post doc for Meet items • Watch recording • Track progress review • IM to remind • Share docs • Schedule next one • Audio. Video, chat • Watch demo • Edit together © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 97
  • 98. Prepare Meet • Invite team • Set agenda • Post doc for • • Share docs Talk, chat Follow up • Watch demo review • IM to remind • Edit together • Take notes • Watch recording • Track progress • Continue discussion © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 98
  • 99. Cisco WebEx Meeting WebEx WebEx LoB IM & Spaces Meetings Mobile Centers Presence Cisco Integrations Single Identity, Administration and Open APIs Cisco Collaboration Cloud © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 100. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 101. Cisco WebEx Meeting WebEx WebEx LoB IM & Spaces Meetings Mobile Centers Presence Cisco Integrations Single Identity, Administration and Open APIs Cisco Collaboration Cloud  Agenda  Invitee list  (Previous) Comments  Attach Documents & Files  Recording • Meetings Notes, Action items • All Content indexed for search (title, agenda, notes, files, invitee list) *WBSXX (Train) meetings/sessions excluded © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 101
  • 102. Cisco WebEx Meeting WebEx WebEx LoB IM & Spaces Meetings Mobile Centers Presence Cisco Integrations Single Identity, Administration and Open APIs Cisco Collaboration Cloud • Share files before, during and after the meeting • Attachments, Recordings • Upload (up to 200MB, single/multiple files) • Versioning • Web Docs • Comment, Move, Lock, Version History, Rename & Follow *Recording private sharing available though the Meeting Space page © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 103. Cisco WebEx Meeting WebEx WebEx LoB IM & Spaces Meetings Mobile Centers Presence Cisco Integrations Single Identity, Administration and Open APIs Cisco Collaboration Cloud • Corporate Directory • Personal Directory: your buddies • Imported Contacts • Only active Centers show up • Notice the branding! © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 104. Cisco WebEx Meeting WebEx WebEx LoB IM & Spaces Meetings Mobile Centers Presence Cisco Integrations Single Identity, Administration and Open APIs Cisco Collaboration Cloud • Rich, engaging experience for new users (video tutorials) • New in-product help to support self service, FAQs, additional customer links. • What’s new © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 105. Cisco WebEx Meeting WebEx WebEx LoB IM & Spaces Meetings Mobile Centers Presence Cisco Integrations Single Identity, Administration and Open APIs Cisco Collaboration Cloud • Schedule a meeting Home Meetings Contacts • Start an Instant Home Meetings Contacts Jabber © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 106. Cisco WebEx Meeting WebEx WebEx LoB IM & Spaces Meetings Mobile Centers Presence Cisco Integrations Single Identity, Administration and Open APIs Cisco Collaboration Cloud • HD Video via CSF • Avatars – pictures from Chat are re- used © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 107. iPhone, iPad, Blackberry & Windows Mobile Android Mobile Devices © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 108. 3 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 109. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 110. Extend © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 111. Rich Media Enabled VXI Endpoint VXC 6215 Supports VOIP and Video App App Data conferencing Desktop O/S Desktop Virtualization S/W VMware/Citrix Signalling Hypervisor VMware/Citrix Cisco Call End User Manager VXC 4000 Enables PC to support VOIP with VXI Signalling VM VM VM Connection VM VM VM VM VM Broker Media Flow outside of Display Protocol Data Center © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 112. Zero Clients Zero Clients Software Thin Client Enterprise Tablet Appliance VXC 2100 Series VXC 2200 VXC 4000 VXC 6215 Cisco Cius Series Shipping Shipping Shipping Shipping Shipping © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 113. • Cisco Validated Designs (CVDs): Citrix XenDesktop VMware View • Growing partner ecosystem including: NetApp, EMC, Intel, Wyse, Samsung, AppSense, Microsoft, McAfee LiquidwareLabs, Trend Micro, Atlantis, Unidesk © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 114. Virtualization-Aware Virtualized Virtualized Data Center Collaborative Borderless Network Cisco MS Workspace Collaboration Applications Office VDS Branch MOBILE CLIENT Desktop Virtualization Software Cisco Cius Hypervisor ZERO CLIENT ISR Cisco VXC Si WAAS 2100 & 2200 Virtual Access Unified CM Switchin g w/PoE Nexus WAAS SOFTWARE APPLIANCE* Cisco VXC 4000 Virtu al Qua d THIN CLIENT* ACE Cisco VXC 6215 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 115. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 116.  Design your collaboration experience to be mobile, visual, and virtual © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 117.  Design your collaboration experience to be mobile, visual, and virtual  Cisco call control is the glue to collaboration from user experience to simplifying provisioning, operations & management – cloud or on-prem © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 118.  Design your collaboration experience to be mobile, visual, and virtual  Cisco call control is the glue to collaboration from user experience to simplifying provisioning, operations & management – cloud or on-prem  Seamless integration and interoperability of video, telephony, web collaboration, & presence in a single client for any, and all devices © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 119.  Design your collaboration experience to be mobile, visual, and virtual  Cisco call control is the glue to collaboration from user experience to simplifying provisioning, operations & management – cloud or on-prem  Seamless integration and interoperability of video, telephony, web collaboration, & presence in a single client for any, and all devices  A Cisco architectural approach greatly extends existing video and network ROI © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
  • 120. Thank you. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 120