Enterprises are looking for more ways to streamline their day-to-day business processes. Extensible Messaging and Presence Protocol "XMPP" for Enterprise presence and IM can be one of the key drivers especially with the Cisco Jabber platform. But with the post-PC era and the transition in the market towards more Android/Apple devices what should the workspace of the future look like? What should be expected from the new workloads and business functions within that platform? How can this tie back to Social Network and Virtual Experience Infrastructure "VXI"? What is Cisco Jabber? How does Cisco Social Miner blend into the Cisco Unified collaboration platform? What will the desktop of the future look like? How does Cisco Quad play into those components and how will it link to the overall Cisco Collaboration platform? All of these questions and more will be answered in this session.

1. #CNSF2011
© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1

2. Post-PC World
2011
© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2

3. Need the right infrastructure for close
communication across boundaries
© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3

4. © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4

5. PC Post PC World
z
World
Applicatio
ns
Client OS
Server
Architecture
Devices
© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5

6. CHANGE
© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6

7. Business is moving beyond the PC
© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7

8. Limitations of Traditional Architecture
Mobile Social Video Virtual
Unsupported mobile No ability to respond Low quality, low Poor voice & video
devices and OS to social media interoperability performance over
VDI
X X
X
X
© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8

9. New Architecture Required
Mobile Social Video Virtual
Rich secure collaboration Proactive response to Standards based, high Voice & video
from any device, any location social media feedback quality video with VDI economics
everywhere
© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9

10. Cisco Quad
© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10

11. Example - Current communication
Server A USB Server B
? Mailing
? ?? +
? Wiki
A
Blog
List ?
Wiki
B
Local C: Local C: Local C:
© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11

12. Cisco Quad Content Model
Me
Author / Owner
Community
Wiki +
New Post =
Community My Profile My Blog
Community
Blog = A
Post Person C’s My View
Community
Discussion Person
=
Community My Watch
Forum C Library List
B
My Library
• A very quick and easy way
to share content
Post • One post shared across
Community Community multiple communities and
A B people
Library Library
• Programmatic Access for
Library Developers
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

13. Social Apps Portals
User Experience
Platform
Application Platform
•Social Focus •Portal Focus
•Simple Interface •Business Process
•Limited Policy •No or Limited Policy
Enforcement Enforcement
•Limited Real-Time •No Real-Time
Platform App Business
Communication Communication
Process
•Limited Search •No Mobility
•No Platform Mobility Social Collab Content
•No Social
•No Business
Mashup Search Security Policy Portal
Process
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

14. Organizational / Social Content / Documents
/ Personal
Out-of-Box Built-In Integration
Enterprise with Content /
Social Software for Document
the Desktop & Management
Mobile Devices Systems
Open Standards Built-In Integration
&APIs to Integrate with
with Business Communications
Systems Systems
Business Process Communication
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

15. Focus and Decision Making
þActivity Stream and Watch List: Filters, Media Previews, Favorite, Like,
Visual Design Improvements
1 5
2
6 7
3
4
8
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

16. Content Lifecycle
þCreate/Edit Post: Share With, Email Notification Enhancements, Preview, Visual Design
Improvements
1 2
3
4 5
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

17. Content Lifecycle
þCreate Microblog: Support for single new attachment (document, picture, video)
þView Microblog: In-line picture view and video play, Favorite, Like
1 3
2
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

18. User Adoption
þSuggested People / Communities / Content on My View page
1
2
3
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19. Governance
þCommunity Templates with Approval Hook
1
3
2
4
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20. Social Media, a threat?
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21. or an opportunity?
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22. Social Media Customer
Care Maturity Model
Level Proactive § Proactive Customer Care § Social Media Business
5 Engagement § Proactive Sales Intelligence
Level Social Media § Scalable engagement process § Managed process
4 Customer Care § Teams work queues § Team activity reports
Level Social Media § Social Media strategy § Brand dashboarding
3 Marketing § Engagement marketing § Minimal customer care involvement
Level Social Media § Facebook page and Twitter presence
2 Broadcasting § Broadcast standard marketing via social media
Level Listening § Occasional reporting
1 (or ignoring) § Reactive/surprised by social media
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

23. Cisco SocialMiner
Social Media Customer Care
1. Capture Cisco
Social
SocialMiner
Media
Airline lost my luggage!
Appliance
2. Analyze & Prioritize
3. Communication Workflow
Customer
4. Assign & Engage Social Media
Customer Care Agent
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

24. © 2011 Cisco and/or its affiliates. All rights reserved. Partner Internal Use Only 24

25. 2010
iPad + Mac
= 12% PC Share
3.6B 100+
Mobile
devices*
Million
Tablets
300,000 1.8B
Daily Mobile
Android web access 70%
Activations devices* of college
freshman
**Gartner research prediction; Gartner Forecast: Tablet PCs, Worldwide, November, 2010
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25

26. XMPP Core WebEx Center Integrations B2B / B2C
clients Inter-domain
(MyCorp.com) (OtherCo.com) Federation
Cisco Collaboration
3rd party Cloud webex
mobile
Presence/IM WAPI
Presence/IM
clients Database
PC-PC
Audio
*
(UDP, TCP/HTTPS, XMPP
XML, XMPP, SSL) Clouds
XMPP
Web IM gateway
Connect client
(Windows) Soft Phone
UC (SIP)
Microsoft APIs
Outlook
(IMAP) Integration SharePoint
CSF Office
Cisco Unity/ Cisco Unified Cisco Unified
Connection MeetingPlace Communication Desk Phone Control
s Manager (CTI/QBE)
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26

27. Addressing Needs of Post-PC Workspace
Phone
PC Tablet iPhone Android
Win OS Mac OS iPad Cius Samsung
Blackberry Nokia
• Changes in device ownership
• More choice - When, where, how & what device
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27

28. Cisco Jabber
for Mac
All-in-one UC Application Collaborate from Any Workspace
• Presence & IM • PC, Mac, tablet, smart phone
• Voice, Video, voice messaging • On-premises and Cloud
• Desktop sharing, conferencing • Integration with Microsoft Office
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28

29. • Integrated to standard Android phone app
• “Always-on” seamless experience: background
processing, auto-registration
• Features:
Voice over Wi-Fi
Handoff to cellular network
Handoff to and from deskphone
Mid-call features
MWI and soft key access to corporate voicemail
Directory access and reporting structure view
• Benefits:
Work anywhere
Cost Control – Voice over Wi-Fi
• Localizations (12) avail MR June
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29

30. • Features:
Adds Multitasking capabilities
Voice over Wireless LAN, Wi-Fi
Voice over VPN, Any Connect
Mid-call features
Business Visual Voicemail
Business Directory Access
• Benefits
Note: Will be renamed
Lower costs by calling over Wi-Fi Cisco Jabber for iPhone
in a release later this
• Localizations (VTG 15) year
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30

31. Powerful Cisco UC Features on your BlackBerry
• Features:
Native BlackBerry experience
Voice over Wi-Fi
Move calls, Transfer and Hold
Extension Dialing
• Benefits
One Office Identity, One Office Voicemail
BlackBerry experience
• MVS 5.1 with auto hand off – coming this spring
• MVS has been officially released in USA, Canada
and Europe with authorized resellers
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31

32. © 2011 Cisco and/or its affiliates. All rights reserved. Partner Internal Use Only 32

33. Desktop Virtualization § End-to-End
Suite of Technologies Architecture
§ Desktop Streaming & Validation
§ Application Virtualization
§ Terminal Services § Supporting
Rich Media
VDI /UC Cisco
Virtual Desktop
§ Enhanced
VXI
Infrastructure
Security
Industry Terms for VDI:
§Gartner: “Hosted Virtual § Application
Desktop” (HVD) Acceleration
§IDC: “Centralized Virtual
Desktop” § POE /
Energy Wise
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33

34. “Deliver a superior collaboration and rich media user experience
with best in class ROI in a fully integrated, open and validated
desktop virtualization solution”
Media Rich
Experience
Data Center /
Virtualization
VXI Virtual
Security
Workspace
Borderless Collaboration TCO / ROI
Networks
Integrated System
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34

35. Virtualized Virtualized
Data Center Generic VDI
Collaborative Workspace
Virtualization-Aware
Works
Borderless Network Cisco Clients
Great for
Task
Branch
Workers Cius Business
CDN Tablets
WAAS
Virtual
Unified CM Cisco Virtualization
Si Experience Clients
Nexus ISR Access
switching Thin Client Ecosystem
Virtual w/PoE
Quad
WAAS
ACE
End-to-End Security, Management and Automation
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35

36. Cisco Virtualization Experience Clients
(VXC)
FIXED CLIENTS MOBILE CLIENT
Integrated: VXC 2100 with Standalone: VXC 2200 Cisco Cius
Cisco Unified IP Phone
8961, 9951, 9971
Orderability: Mar 31, 2011
General Availability: May 20, 2011
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36

37. • Integrated form factor for Cisco Unified IP Phone 8900/9900 Series – maintains desktop
footprint
• Power via Phone – Leverages existing Power over Ethernet (PoE)
• Supports 2 monitors, USB keyboard & mouse, 4 USB ports, Audio Mic in / Speaker out
• VXC 2111 – Supports PCoIP
• VXC 2112 – Supports ICA and RDP
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 37

38. • Standalone Form Factor for customers without Cisco Unified IP Phone 8900/9900 Series
• Power over Ethernet (PoE)
• Supports 2 monitors, USB keyboard & mouse, 4 USB ports, Audio Mic in / Speaker out
• VXC 2211 – Supports PCoIP
• VXC 2212 – Supports ICA and RDP
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 38

39. • Software
Android 2.2
Cisco Unified Communications with SDK
Telepresence interoperability
Citrix Receiver/Wyse Pocket Cloud
Firefox browser
Email caching
Any Connect
• Management/Security
Encrypted data
Managed wipe
Enterprise application store/mall
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 39

40. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 40

41. App App Data
VXC
Desktop O/S
Signalling
End User (CTI)
Connection
Broker
Signalling
(CTI)
Data Center
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 41

42. Avoiding the Hairpinning Problem
Future Solution
The Hairpinning Problem
Data Center
Citrix XenDesktop
• § Media interacts with the way
User flow goes all “soft client”
Thin
Client
VM-User 1
Desktop back to data centerin data
on virtual desktop and back
Virtualization Protocol center
Media Flow • Heavy processing on virtual
§ desktop in data center
VDI communicator provides
local client-to-client streaming
VXC • Latency / voice
of video
Communicator
Signalling Signalling • Benefits
Jitter
(SIP) (SIP)
§ Bandwidth reduction
Media
Flow § Reduced processing in data
CUCM VXI Cloud
center, increase in VM blade
Signalling Signalling density
(SIP) Thin
(SIP)
Client § High quality voice and video
Network handling real-time data
(QOS, CAC)
Media Flow
Desktop Eliminates hairpinning of media
VM-User 2 Virtualization Protocol through data center
VXC
Communicator
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 42

43. #CNSF2011
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44. #CNSF2011
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 44

45. Thank you.
#CNSF2011