This document discusses cloud computing and private clouds. It describes what cloud computing is, the benefits of private clouds for businesses, and Cisco's private cloud architecture and portfolio. Cisco's approach focuses on consolidation, virtualization, and automation to improve efficiency, agility, and IT operations through private clouds.

1. #CNSF2011
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

2. • What is Cloud Computing?
• Why Private Clouds?
• Managing the Journey to Private Clouds
• The Cisco Private Cloud Architecture and Portfolio
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

3. WHAT IS
CLOUD COMPUTING?
IT resources and services that are abstracted from the underlying infrastructure and
provided “On-Demand” and “At Scale” in a multi-tenant environment
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

4. Private Cloud Public Cloud
(Data Center) Services
Hosted / SP
Cisco Cloud Services Cloud Services
The Network Makes Cloud Computing Possible
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

5. Why Customers are making the Journey to the Cloud
Reduce overall IT costs through greater efficiency of assets
1
Simplify IT operations through consolidation, unification and
2 automation of IT infrastructure
Improved pace and consistency of Business Application roll-
3 outs
Better aligning IT resources to business needs for flexibility and
4 innovation.
Adoption of IT models that reflect today’s public and private usage
5 demands
Cloud Services will Change the
Economics and Operations of IT
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

6. Hybrid
Public Cloud
Cloud
Private
Cloud
Automation
Virtualization
Consolidation
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

7. Consolidation Virtualization Automation
(Reduce Costs) (Improve Agility) (Transform IT)
Platinum
Gold
IT Dev & Test
IT-as-a-Service
Infrastructure Business Applications
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

8. Consolidation Virtualization Automation
(Reduce Costs) (Improve Agility) (Transform IT)
Branch Office Consolidation
Fabric Consolidation
Server Consolidation IT Service Catalog
DC Consolidation Self-Service Catalog
20-30% Workload Mobility
Workload Portability
Server Virtualization
Storage Virtualization
Desktop Virtualization
Application Virtualization
IT Dev & Test
IT-as-a-Service
Infrastructure Business Applications
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

9. Standardize the Infrastructure, Prepare for
Growth
Consolidation Virtualization Automation
 Standardize LAN / SAN  Increase VM density  Reduce points of management
infrastructure
 Increase VM performance  Enable Stateless Computing
 Reduce # of Network
Operating Systems  Enable VM mobility (intra/inter-  Enable Policy-Based
site) provisioning
 Reduce cabling
 Enable VM-aware security  Simplify overall IT operations
 Increase application
bandwidth 10x
 Enable dynamic QoS
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

10. Existing Architecture Private Cloud Architecture
• Operating Systems = Multiple • Operating Systems = Unified
• Poor system utilization • High utilization
• Operations tasks tied to hardware • Dynamic management
• Inefficient power and cooling • Reduced footprint
Management
Network
Primary Primary
SAN Network
Data
A Network
SAN Secondary
B Data
Network
Isolated, Unshared Resources Efficient and Simplified
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

11. Legacy Architecture Private Cloud Architecture
• Networks defined by usage • Shared network services
• Disparate management teams
• Isolated ports required per system • Cross-functional staff model
• Unified port capabilities
• Future-proof for new applications
Data Network
SAN
Si
Storage Network
Si
Unified Network
Services
Si Si
Unified Unified
Telephony Computing
Network Fabric
Isolated, Unshared Resources Efficient and Simple
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

12. Consolidation
Helped law enforcement agencies increase
900 operational excellence and administrative efficiency
and Saved $900,000 in up-front capital costs and
$37,000 in annual energy costs
“The economics of the Cisco platform is superior and will become even more so
as our service grows. And Cisco is a trusted name to potential customers.”
— Jas Dhillon, Chief Strategy Officer of TASER International
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

13. Efficiency, Mobility, Security and
Visibility
Consolidation Virtualization Automation
 Standardize LAN / SAN  Increase VM density  Reduce points of management
infrastructure
 Increase VM performance  Enable Stateless Computing
 Reduce # of Operating
Systems  Enable VM mobility (intra/inter-  Enable Policy-Based
site) provisioning
 Reduce cabling
 Enable VM-aware security  Simplify overall IT operations
 Increase application
bandwidth 10x
 Enable dynamic QoS
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

14. Physical Domain Virtual Domain
• Better IT asset utilization
• Lower Costs of Data Center Facilities
• Increased Security & Visibility
• Faster deployment of Business Applications
• Improved Application Performance & Availability
• Automated Provisioning
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

15. Cisco Unified Infrastructure
• Network Virtualization
• Network Switching & Security Visibility across VMs
VM Security & Policy • Multi-Tenancy
• Tiered services for Shared infrastructure
VM Mobility • Nexus 1000v
• VM Efficiency
VM Performance • High VM density = Greater Utilization
• Reduced Data Center footprint
VM Efficiency • UCS Memory Expansion
• VM Performance
Network Virtualization
• Tier 1, Low-Latency, Real-Time Apps
• Dynamic QoS for VM Migrations
• Tiered QoS for Shared Infrastructure
• UCS I/O Virtualization
• UCS Memory Expansion
• 10Gb Ethernet Fabric
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

16. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

17. Memory
Cisco Value Add Industry Trend
• Memory Expansion • DDR3
VM
VM VM Industry Trend
• Increased Core Count
VM
• VTX2
VM VM VM
VM VM CPU
VM
Cisco Value Add
• Hypervisor Bypass
Industry Trend Cisco Value Add
• Intel QPI • NIV
• CEE/FCoE
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

18. VN-Link in VN-Link in Hardware VN-Link in Hardware
Software VMDirectPath
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

19. Cisco Unified Infrastructure
• VM Security & Policy
VM Security & Policy • Security visibility into VMs
• Dynamic security policy as VMs move
VM Mobility • Tiered QoS for Shared Infrastructure
• Cisco vPath (1000v), vNAM
VM Performance • Virtual Security Gateway (VSG)
• VM Mobility
VM Efficiency • Intra-DC, Inter-DC Mobility
• Simplified L2 Architecture in DC
Network Virtualization • Cisco Nexus 1000v
• Cisco FabricPath / TRILL
• Cisco OTV
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

20. • Data Center-Wide Scalability at Layer 2 • Available on Nexus 7000
160 Tbps fabric, up to 8000 10GbE ports
2.56 Tbps bi-sectional bandwidth for storage
• Deterministic latency
• Creates location independence for VMs in
the data center
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20

21. • Seamlessly extend the LAN between
Ethernet Encapsulated Over IP data centers
• Ideal for long distance vMotion and Site
Recovery Manager
• Brings operational transparency to VM IP
address management
• Dynamic/automated – connections
between data centers established on the
fly
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

22. New VM powers on
Nexus 1000V and Virtual Services Gateway
VLAN A VLAN B VLAN C
High Zone Medium Zone Low Zone Quarantine Zone
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23. Based on policy, placed in
“high trust” zone
Nexus 1000V and Virtual Services Gateway
VLAN A VLAN B VLAN C
High Zone Medium Zone Low Zone Quarantine Zone
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

24. Starts to misbehave and is
placed in “quarantine zone”
Nexus 1000V and Virtual Services Gateway
VLAN A VLAN B VLAN C
High Zone Medium Zone Low Zone Quarantine Zone
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

25. IT Infrastructure Dev & Test Tier-1 IT-as-a-Service
Cisco Unified Infrastructure Apps
VM Security & Policy
70% 90%
VM Mobility
50%
VM Performance 30%
15% Platinum
VM Efficiency Gold
Network Virtualization
Increase IT Efficiency, Reduce Operational
Costs and Improve Performance
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25

26. 1.1
Saved $200,000 annually in IT resources, avoided
$333,000 in desktop hardware, and will support 1000
employees with four-person IT department
“With Cisco UCS, ExamWorks can support the same number of people with a
staff of four. Avoiding the need for 16 full-time positions saves more than $1.1
million annually.”
– Brian Denton, CTO, Examworks
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26

27. Speed Deployments, Reduce Mistakes,
Enable Services
Consolidation Virtualization Automation
 Standardize LAN / SAN  Increase VM density  Reduce points of management
infrastructure
 Increase VM performance  Enable Stateless Computing
 Reduce # of Operating
Systems  Enable VM mobility (intra/inter-  Enable Policy-Based
site) provisioning
 Reduce cabling
 Enable VM-aware security  Simplify overall IT operations
 Increase application
bandwidth 10x
 Enable dynamic QoS
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27

28. Stateless Computing
Unified Management
Dynamic Network Services
IT Costs Dynamic VM Mobility
Automated Backup / DR
Open APIs
Service Catalog and
Service Creation
• Simplify Deployments
• Reduce Operational Costs
• Increase Business Time-to-Market
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28

29. • Open Ecosystem
• NewScale
• Tidal
• BMC Cloud Lifecycle Manager
• HP Ops Manager, IBM Tivoli
• EMC Ionix UIM
• VMware vCloud Director
• CA, Zenoss
• Open Standards
• 10Gb Ethernet, CEE
• FCoE
• TRILL
• Open APIs & Scripting
• Cisco UCS API (XML)
• Powershell
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29

30. • Cisco UCS offers simple
Infrastructure integration with Infrastructure
Orchestration Layer Orchestration tools
• Single IP address for
orchestration across hundreds of
x86 nodes
Cisco UCS • Single XML API for orchestration
of all aspects of UCS from
compute to network to storage
Tenant A
• Service profiles permit rapid
repeatable deployment and re-
Tenant B
configuration of compute
resources
Tenant C
• Offers a secure multi-tenancy
architecture
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30

31. • Proven, industry-leading storefront for self-service IT
Superior ease of use
Highly extensible and customizable UI and service catalog
• Integrated physical and virtual provisioning offers full-range IaaS
Open API’s and integration capabilities support heterogeneous data centers and existing
customer IT investments
• Bundled with Advanced Services to leverage datacenter expertise
Guide customers through cloud adoption cycle
 Incident Analysis
 Corrective Actions Tidal VMware
UCS Manager
 Task Automation + Apps Server Provisioner vCenter
 System Copy/Refresh
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31

32. BMC Cloud Lifecycle Manager
• Operate private and public clouds
Self-service request portal
Automated fulfillment
Optional approval process
• Pre-integrated, full-stack toolset
UCS, Nexus, services,
hypervisor, OS, software
Provisioning, monitoring, compliance
Bladelogic Server Automation
Service Remedy
Request Change Management
Manager Service Desk Bladelogic Network Automation
Storage and
Hypervisors
Atrium Orchestrator
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32

33. 30 Reduction of operational costs by 30% and capital
costs by 20% while delivering agility to meet customer
demand
“Cisco UCS provides us with tremendous flexibility…. Our IT team can provision a new service
overnight, so it is ready to go live in time for next-day trading. It’s also great news for our
customers who are looking for increased choice and best execution services,” says Yarrow..”
– Philip Yarrow, Director of Electronic Trading, Winterflood
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33

34. Average
TCO
-37%
-31%
Speed of delivery
6-8 Weeks Average
Speed of Delivery Speed of Delivery
TCO 15 Minutes
2-3 Weeks
Average
IT Maintenance / TCO
IT Maintenance / IT Maintenance /
IT Innovation
IT Innovation IT Innovation
70/30 60/40 40/60
35% Physical, 65% Virtual,
100% Physical, 40% Physical, 60% Virtual, Unified Computing Platform,
Legacy Computer Platform Legacy Computer Platform 100% Automated
Unified Infrastructure
Virtualization and
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34

35. Essential Infrastructure Solutions for Deploying Innovation to Accelerate
for Building Clouds Cloud Services Use
of Clouds
For customers to build and For customers to deploy
operate private clouds fully-tested, best-of-breed For users to access and
cloud services collaborate using secure
cloud services
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35

36. Cloud
Business Management
Application
Solutions Virtual Desktop Tier-1
Infrastructure (VDI) Cisco VXI Business Applications
Integrated Portal
Hypervisor
Computing
Stacks
Vblock FlexPod Cloud Starter
Unified
Unified Unified
Data Center Unified Network
Fabric Computing
Services
Networking
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36

37.  Removes deployment Partner Solution
barriers Elements App App Data
 Combined joint partner Desktop O/S
solutions with industry Desktop Virtualization S/W
leaders VMWare/Citrix
Hypervisor
 Cisco Validated Designs & Storage VDI Broker VMWare/Citrix
Services to accelerate
customer success Cisco
MDS9000
Cisco
Family Cisco Cisco
ASA
WAAS ACE
Unified Unified
Unified
Fabric Network Services
Clients Computing
WAN Cisco Data Center Business Advantage Framework
Virtualized Data Center
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 37

38. • Rapid deployment model Solution Packages Information
of virtualized infrastructure
• Pre-integrated and validated solutions reduce
Applications
total cost
of ownership Operating Systems
Virtualization
• Service-level driven through predictable
performance
Compute
and operational characteristics
• Improved compliance/security and reduced Network
risk Storage
Vblock Infrastructure Packages
Accelerate Time to Results – Reduce TCO
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 38

39. VMware®  Complete DC in one rack cabinet
vSphere®
vCenter®  Base configuration supports 1,500 users for four
popular workload applications simultaneously
–Virtual Desktop Infrastructure
® ®
Cisco –Microsoft Exchange
UCS B-Series –Microsoft SharePoint
®
UCS Manager ®
–Microsoft SQL Server
Cisco Nexus family –With headroom for multiple applications
switches
Cisco 1000V  Flexibility to support multiple classes of compute
and storage in a single FlexPod™
NetApp® FAS
10 GbE/FCoE
© 2010 Cisco and/or its affiliates. All rights reserved.
Proven, Flexible, and Future-Proof Data Center Solution Cisco Confidential 39

40.  Architectural Flexibility and Scale
 Consolidated I/O  Convergence
 Workload mobility  Scalability
INNOVATIONS  Simplified Management  Intelligence
 VM-aware networking
Network-based approach for systems excellence
Unified Unified Network Unified
Fabric Services Computing
 Ethernet Network  Application Networking  Compute
BUILDING
 Storage Network  Security Services  Network
BLOCKS
 Data Center OS  Policy  Storage Access
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 40

41. INNOVATIONS  Enable Virtual Services Rapidly
 Drive Open APIs
 Flexibility
 Accelerate multi-tenant cloud experience
 Responsive
 On-demand Delivery
 Embedded fabric intelligence for  Consistent
end-to-end network services
Any Service, Any Form Factor, Any Platform
Unified Unified Network Unified
Fabric Services Computing
 Ethernet Network  Application Networking  Compute
BUILDING
 Storage Network  Security Services  Network
BLOCKS
 Data Center OS  Policy  Storage Access
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 41

42.  Consolidation of Network, Compute,
Storage Access and Virtualization  Resource
 Scalable & dynamic compute resources for open, Utilization
virtualized and non-virtualized environments
INNOVATIONS  Simplicity
 Embedded Management
 Foundation for Cloud  Workload
 Ecosystem Expansion: 40+ ISVs mobility
Scalable, dynamic compute resources for open environments
Unified Unified Network Unified
Fabric Services Computing
 Ethernet Network  Application Networking  Compute
BUILDING
 Storage Network  Security Services  Network
BLOCKS
 Data Center OS  Policy  Storage Access
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 42

43. • Application Mobility
Data Center
Interconnect • Disaster Recovery
WAN Edge Si DC #2
Si Si
• Business Resiliency
Unified
Data Center Core • Secure Multi-Tenancy
Networking • Application Development
Services
• Regulatory Compliance
Access/Aggregation
• VDI Guaranteed Delivery
Integrated
Compute Stacks
SAN • ERP/CRM Resource on Demand
File Based • Desktop Virtualization
Storage Compute
NAS
IP Storage
• Infrastructure as a Service
SAN Storage
• Backup / Recovery
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 43

44. Policy
4 (Access Control, Acceptable Use, Malware, Data Security)
Policy
Data Center
Borderless
Corporate Border Virtual
Applications Infrastructure
Private Clouds 3
and Data Physical Public Clouds
Infrastructure
Corporate Office
Borderless
Internet
2
Branch Office
End Zones
Borderless
Home Office
Airport 1
Mobile Coffee Shop
User Attackers Partners Customers
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 44

45. Cloud
Cloud Cloud
Planning
Strategy Implementation
and Design
Service Service
Service
Assess Strategy IaaS Design Implement
Technology and Security Technology and Security Technology, Security, Tools, Facilities
Management Tools Tools Architecture Orchestration Integration
Operational Readiness SLA Design Workload Migration
Business Case Chargeback Design Staging and Validation
Chargeback Approach Program and Architecture Management Program and Architecture Management
Offices Offices
Program and Architecture Management
Offices
Accelerate Time to Worldwide Expertise Proven Delivery
Value Worldwide Presence Capability
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 45

46. Hybrid
Public Cloud
Cloud
Private
Cloud
Automation
Virtualization
Consolidation
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 46

47. Questions?
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 47

48. Thank you.