To stop cybercriminals, you have to think just like them. Find out how some organizations are getting a new perspective on security.

1. connectedfuturesmag.com
Hacker vs. Hacker
A conversation with Jay Kaplan, CEO of
the ethical hacking firm Synack
Podcast

2. connectedfuturesmag.comconnectedfuturesmag.com
To foil cybercriminals, ‘white hat’
hackers think just like them
Jay Kaplan is the CEO of Synack, a firm
that combines its automated security
technology with a global talent pool of
hackers to probe for weaknesses in a
company’s defenses.
ConnectedFuturesMag.com
EXECUTIVE INSIGHTS

3. connectedfuturesmag.com
What are the core qualities of a
secure organization?
ConnectedFuturesMag.com
EXECUTIVE INSIGHTS
Kaplan recommends every organization
adopt a strategy that is:
•Persistent
•Diverse
•Creative

4. connectedfuturesmag.com
Persistent
“You can’t be looking at your security
footprint in a singular point in time
because infrastructure and apps are so
dynamic and being updated regularly.”
Jay Kaplan, CEO, Synack
ConnectedFuturesMag.com
EXECUTIVE INSIGHTS
Cybercriminals never let up, so
probing for weaknesses must be
a continuous process.

5. connectedfuturesmag.com
Diverse
“Security is a multilayered thing. You need
a lot of different solutions.”
Jay Kaplan, CEO, Synack
ConnectedFuturesMag.com
EXECUTIVE INSIGHTS
Bad guys come in all shapes, sizes, and
skill sets. Ethical hacking efforts should
reflect that diversity with a combination of
backgrounds, specialties, and
nationalities.

6. connectedfuturesmag.com
Creative
“To stay ahead of criminal hackers, you
must be innovative and agile, ready to try
new ideas to meet a constantly evolving
threat landscape.”
Jay Kaplan, CEO, Synack
ConnectedFuturesMag.com
EXECUTIVE INSIGHTS
The black hat guys think out of the box,
and so should your organization.

7. Listen to the entire conversation now:
c-cf.link/?W17A06
ConnectedFuturesMag.com