iCapture™ generates true viewing data for digital displays and screens by analyzing facial images of people watching the displays. Relying on proprietary, video analytics technology, iCapture automatically detects and tracks faces captured by the iCapture Cam, a high
resolution, Wide Dynamic Range camera specifically designed to overcome harsh lighting con
ditions. This patent
pending camera captures audience faces at wide angles (up to 125 deg.) and at distances of up to 20 ft. from the screen. The system is easy to set up and operate. Relying on advanced scene
learning algorithms, it requires the operator only to install and orient the iCapture Cam towards the audience. iCapture Cam connects to the embedded iCapture SmartBox video processor that automatically generates true "face towards" counts and individual exposure times. Further real
time classi
fication algorithms determine the viewer’s gender and age group. iCapture integrates with business applications via its Application Programming Interface (API). Specifically, iCapture PROM (PROactive Merchandising) connects with content management systems to select ads and other content based on current audience size and demographics. iCapture, like all TruMedia products, is fully respectful of the audience’s privacy: no images are ever recorded, and no uniquely identifiable data is extracted. How it Works: Monday Tuesday Wednesday Thursday Friday 200 180 160 140 120 100 80 60 40 20 0 Senior Citizen Child Adult = Total Traffic = # of Viewers Counts Audience Data and Reports

1. Preferred Partner

9. Camera – Screen Integration

10. PROM - What is it and why do you need it?

15. Let’s get technical

19. PPQ Audience Measurement Layer Viewer count per message play + gender and age group breaks

21. Preferred Partner