Having a spokesperson deliver your message is an important PR vehicle...one that requires a publicist to be on their game!

1. Working with The Stars
And How They Deliver Your
Company’s Messages
A Presentation by
Cindy Ronzoni
For Cal Poly Pomona’s PRSSA Society
February 26, 2013

2. REMEMBER:
The Message is Key

3. AND THAT YOU
REPRESENT THE COMPANY

4. FIRST QUESTION
WHAT MESSAGE DO YOU
WANT CONVEYED
IN THE MEDIA?

5. SECOND QUESTION
WHO WILL BE A
SPOKESPERON?

6. THIRD QUESTION
MEDIA PLACEMENT
-EXCLUSIVE
-SELECT PUBLICATIONS

7. NEXT UP TALKING POINTS

9. RADIO
8 MINUTES

10. PHONER
15 MINUTES

11. LUNCH, DINNER
30 MINUTES

12. MANAGING THE
SPOKESPERON

13. *Mood
*Personality
*Contract
*Reliable
*Demands

14. Protector, Nurturer, Care Taker
of the Talent
Can’t Strong Arm the Talent;
You Have a Better Chance of
Hitting Your Objectives, by
removing Your Ego
Even though You Represent Your
Company – You have to make it
always be About Them

15. Being Great at Schmoozing
and Smoothing
are Big Advantages

16. PUT ON MANY FACES

17. STORYTELLING

18. Contact Info:
Cindy Ronzoni, Social Spread Media
@cindyronzoni
PR Blog: CindyRonzoni.com
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