PR professional Cindy Ronzoni is the founder of Social Spread Media - a communications agency that brings media attention to companies and individuals. Cindy is a specialist with emerging TV networks and currently represents AXS TV, FEARnet, Sony Movie Channel and the Television Critics Association. She always welcomes new clients.
1. Cindy Ronzoni
cronzoni@gmail.com
http://www.linkedin.com/in/cindyronzoni
STRATEGIC COMMUNICATIONS AND MULTI- PLATFORM MEDIA PROFESSIONAL
Corporate and Consumer PR, Social Messaging And Digital Media Specialist
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CAREER SUMMARY
An award-winning forward-thinking communications/marketing executive experienced in all levels of digital
media and social engagement, internally and externally.
Held corporate management leadership Vice President positions with responsibilities ranging from
overseeing multi-million dollar projects, promotional press stunts to local community events.
Background includes solid media relationships and a diverse set of vendor contacts as well the ability to
develop media strategies generating greater awareness and targeting brand goals.
KEY STRENGTHS
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Effective communicator
Marketing/advertising expertise
Talent Relations Skills
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Strategic Planner
Decision-maker
Knowledgeable in current trends
EXPERIENCE
SOCIAL SPREAD MEDIA – Fullerton, CA
2009-Present
A digital communications agency providing customized media strategies
Founder
Provide strategy and services to corporations, businesses and non-profits to expand reach,
awareness and web exposure through social media and publicity platforms. Create customized
communications plans, train staff on effective community interaction and publicize content
through the media and blogosphere. (Emerging TV Network PR Specialist).
• PR consultant to the Television Critics Association (TCA) and Producer of the TCA
Awards – Secured in-person award acceptances from actors such as Tom Hanks, Jon
Hamm and Carl Reiner, among others.
• PR Consultant to Mark Cuban’s AXS TV, an HD network showcasing events and
entertainment in the areas of music, comedy and investigative reporting
• PR/Social Media consultant to FEARnet, the world’s leading horror network, VOD
channel and genre-website
• PR Consultant to Sony Movie Channel, a Sony Pictures Television cable network
created for film fans -- also serve as the LA-based PR rep for National Geographic
Channel and NatGeo WILD.
• Authored Association of Cable Communicators’ whitepaper - “The Social Aspects of
Communication in the Cable Industry” (July 2011) – Hosted National Webinar
LIFETIME NETWORKS – Los Angeles, CA
2009
A diverse, multi-media company, committed to offering the highest quality of programming that
celebrates, entertains and supports women.
Director, Corporate Communications & Online Media Relations
Responsibilities included the dissemination/placement of corporate information in trade
publications for Lifetime Networks’ announcements. Supervised special editions and managed
publicity activities for the distribution and digital departments. Duties included writing daily
ratings releases, awards submissions and assistance on executive talking points.
• Spearheaded the department’s efforts strategizing online media campaigns for
consumer content. Developed communities, serviced Facebook and Twitter accounts
and gave counsel on maximizing blog results as well as provided SEO, SEM and
keyword direction.
Ronzoni Resume – Page 2
GSN (Game Show Network) – Santa Monica, CA
2002-2008
Industry-leading, game content provider distributing competition programming through its subscriber
cable television network and skill-based online portal, GSN.com.
Vice President, Corporate Communications and Publicity
2. Headed the Publicity and Corporate Communications Department at GSN, which included its 66
million-subscriber base cable TV network as well as its complementary multi-million dollar
casual games business, GSN.com. Acted as spokesperson for the company on a multitude of
issues including cable disputes, ratings, programming acquisitions and personnel matters,
among others.
• Garnered global press hits on GSNʼs Internet news games, including the Paris Hilton
parody game, which broke records averaging 30,000, plays an hour. Press coverage
included TMZ, US Weekly, CNET, New York Times, People, About.com, FOX News,
“Entertainment Tonight,” and among others.
• Secured 22 individual and unique segments on “Entertainment Tonight” (a new ET
record) for a Tonya Harding documentary
• Established a strategic communications vision, developed staff and created initiatives
that exceeded business goals in industries such as entertainment, interactive television,
casual gaming, financial, education, consumer products and new media.
NEWS CORPORATION – Los Angeles, CA
1986-2001
Member of Fox Broadcasting Company’s start-up team – 14-year tenure. Organized every press
conference and live event press compound while at FOX.
FOX CABLE NETWORKS GROUP -Vice President, Corporate Communications
(2000-2001)
Developed and created the day-to-day operating infrastructure for newly created Corporate
Communications department of Fox Cable Networks Group (FCNG). Entity also directed
corporate PR for News Corp.ʼs production arm, Fox Television Studios (FTVS).
FOX-Vice President, Affiliate Publicity and Corporate Communications
(1997-2000)
• Created the Affiliate Publicity department that reinforced and enhanced the marketing
initiatives between FOX and its 115 news-producing affiliates. Extended the network’s
brand to all of its affiliated stations through daily communication, customized news feeds
and quarterly press junkets for FOX Sports, FOX News and FOX events.
• Formulated corporate communication strategies for both consumer and trade media.
Proven track record of securing top-level placements in national and local outlets. Also,
managed corporate press efforts for FOXʼs owned-and-operated station group –
including PR for its president and each station’s management team.
• Conceptualized and oversaw the media compounds for FOX programs including the
Prime Time Emmy, Billboard Music and NAACP Awards as well as Robbie Knievel
motorcycle jumps, Upfront presentations and FOX-related Super Bowl endeavors.
FOX-Publicity Assistant; Coordinator; Manager; Director
(1986-1996)
Was a member of the original start-up team establishing the fourth broadcast television network.
Began as a publicity assistant and was promoted to Director, Publicity, before being named VP.
EDUCATION
Bachelor of Arts, Communications – Summa Cum Laude Graduate
University of La Verne, La Verne, California