This document provides strategies for authors to use Facebook effectively. It recommends creating an author fan page with a video welcome, information about the author, and links to other social profiles and websites. The page should include an opt-in form to build an email list and offer followers valuable content like contests or deals. Regular posting is important to engage fans daily. Various apps and tools are suggested to customize the page, run contests, and enable e-commerce functions. The key is to draw attention and monetize efforts by providing value to followers.
3. Personal Profile and Fan Page
Profile Fan Pages
Must invite or accept Mirror the look and feel of
friends your website
Only profiles can Can support applications
invite people to “like” a such as contests and
page stores
Administrators of the page
multi-level privacy
settings options can remain private
Customize Opt in offers
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22. Anatomy of an Optimum
Facebook Page
To draw attention and monetize your efforts on Facebook, your
page should have:
Welcome tab with video or two part reveal tab
Live link to Website
Opt-in tab with Valuable Offer
Social connections with Twitter, LinkedIn and YouTube tabs
Live author chat options through Ustream, LiveStream or Linqto
Campaign based - Optional
NorthSocial for Flash deals and Contests
Wildfire for contests
GoodReads
AuthorPage
E-commerce with Paypal, BigCommerce, Payvment, Ecwid
23. Resource directory
Custom Page Designers
CustomFanPageDesigns.com or TweetPages.com
Online HTML Editor (to create your own custom tab)
free-online-html-editor.com
Photo Hosting - flickr.com, PhotoBucket.com
Database Manager required for Opt-In box
ConstantContact.com, MailChimp.com, AWeber.com
Shopping Cart required to accept payments online
1ShoppingCart.com or Paypal.com
Free custom tabs – Involver.com
Contest app – Wildfire.com
Ecommerce apps – Payvment.com, Ecwid.com, BigCommerce.com
24. Recommendations
1. Create a fan page in the authors name
2. Add a video welcome tab and set that as the default
landing page
3. Invite at least 50 people to reach your 25 Fans/”Likers”
needed to reserve your unique Facebook Page URL
4. Add live links to all the authors social sites and website
5. Add your Opt-In box to start building a mailing list
6. Add a Facebook Badge or Plug-in to the website or blog
7. Add a “Buy Now” option to Facebook
8. Engage with fans daily
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