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Journey and lessons from launching
   a new SaaS based marketing
             platform
           Kevin Freedman
My global advertising background
Marketing and Process!
Creative, Dynamic, Chaotic
Alternatives
Project Management     Document Storage    Enterprise Marketing
 and Collaboration     and Collaboration      Management
Introducing Kaboodle
Three Product Editions
The Dashboard
5 mistakes we made
5 things we got right
Enhancements coming soon
Thank you

Kevin Freedman

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Journey and lessons from launching a new SaaS based marketing platform

Hinweis der Redaktion

  1. Who am IWhat to speak aboutThx to Ciklum
  2. Background20 years working with large brands and agenciesManaging implementation of global ad campaignsAll tight schedulesPeople at global, regional and localMultiple agenciesLots of stressEmail overloadSpreadsheetsAssets all over the placeHard to see the big picture and the detailClients in and out the office all the time – briefings, shoots, launches, conferences
  3. ProcessControlWorkflowScheduleStructureRepetitive
  4. Creative and marketing processFast pacedUniqueComplexChallengingFluidDynamicMobile
  5. Easy / IntuitiveQuick to try and BuyFree / Low costLong sales / buy cycleConfigurationTrainingInflexibleCostly
  6. Built for mobile from start