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March 2009 Social Networking & Recruiting Passive Candidates
[object Object],[object Object],[object Object],[object Object],Your Speakers Today! Anne Nimke Co-founder and Exec. Consultant
About Pinstripe ,[object Object],[object Object],[object Object]
Pinstripe Customers Pinstripe Healthcare
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Take-Aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],Traditional “post and pray” recruitment strategy is becoming  less and less effective
Generations ,[object Object],[object Object],[object Object],[object Object],[object Object],ALSO other names for Millenials: Gen Z – after Gen Y born 2000+ Gen C – “click/content/connect” Gen V – “virtual” Gen Now - immediacy Gen@ - The MySpace Generation
There is an incredible PARADOX! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Demographic Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],Economic Challenges
What does it take? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
What is Web 2.0 anyway? ,[object Object],[object Object],Evolution of Web 2.0 The Age of Handheld Internet has ARRIVED!
[object Object],[object Object],[object Object],[object Object],Why Network Socially? Web 2.0: A Strategy Guide Any Sheun ,[object Object],[object Object],[object Object],[object Object]
Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goal: Find more candidates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who uses 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recruiting 1.0 The Internet:  “ It’s Not Your Father’s Recruiting Anymore”
Recruiting 2.0 - Applying Web 2.0! Google Facebook YouTube
Today's Trends with Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Directories ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Networking Sites
Structure of Social Networks Anthony Robin Barry Sandy Trade Assoc Mike Shelia Adam Evan Matt Friends Frank Jenn Chet Sue Barry’s Co Workers Lois Terry Leslie Joyce Bill’s Staff Bill Megan Anne Maria
Polling Question – Creative Recruiting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Using Social Networking
What is  ?  ,[object Object],[object Object],[object Object],[object Object]
Features of LinkedIn – Your Network 2)  Contact information not available, can access through your connections and connections shared with the contact. 3) Total number of people user can contact, can view their information, but not contact information Available at an additional cost 1)  Direct contacts, full contact information available.
Getting Started Click here to register and start creating your profile. Follow step by step  instructions to populate  your profile
Building your Personal Profile
Building your Personal Profile
“ Linking” With Other Professionals ,[object Object]
Conducting Candidate Searches ,[object Object],Use the keyword search or name search function to complete simple searches. Use the advanced search function to enter more than one criteria to search on Drop down box for location specific search
Conducting Candidate Searches ,[object Object]
Outreach to People and Groups
Finding Candidate Contact Information ,[object Object],Profile Corporate websites Use the clues   Search Engines   Directories
Conducting Candidate Searches Profile: Use the Clues!
Finding Candidate Contact Information Google your clues.  (Name, location, company name, college or university)
Finding Candidate Contact Information Google -- @companyname.com By obtaining other email addresses from the same company, you can often determine your prospect’s  email address.  In this example, we assume that Anne Nimke’s email address is animke@pinstripetalent.com
Conducting Candidate Searches LinkedIn “Super Advanced Search” Search string formula: Site:www.linkedin.com (Keyword1, keyword2, keyword3)
[object Object],Using Social Networking
What is    ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Get Started with Facebook ,[object Object],[object Object],[object Object],[object Object]
[object Object],Features of Facebook Home page / News Feed: Notifications portal and aggregate view of friends’ updates Profile: A link to your Facebook profile to update your information and view public Wall posts Friends: List of your friends, sortable by network and customizable lists Inbox: Send a private message to one or many friends; compiled in a conversation view Search box: Global or network search for people, groups, fan pages Settings: Change privacy settings, who sees you and when
Profiles: Facebook vs. LinkedIn ,[object Object],[object Object]
Facebook Fan Pages and Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Search
Creating a Fan Page or Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook for Recruiting ,[object Object],[object Object]
[object Object],Facebook for Recruiting
Conducting Candidate Searches Facebook “Super Advanced Search” Search string formula: Site:www.facebook.com (Keyword1, keyword2, keyword3)
Facebook Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Using Social Networking
What is    ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Get Started with Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Search ,[object Object],[object Object],[object Object]
Finding People ,[object Object],[object Object],[object Object]
Sharpen Your Twitter Skills ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More Twitter Tools
Live Tweeting Using Hashtags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Career Site
[object Object],[object Object],[object Object],Communication Tools
Facebook
Facebook
YouTube
Blog
Twitter
LinkedIn
[object Object]
Employers of Choice know that Recruitment is NOT  an HR Function or  a “Program.  Recruitment is  EVERYONE’S Job!
Quick Tricks to do TODAY! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Recruiters Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking as a Recruiting Tool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Experiment! Have fun with it!
Take-Aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Editor's Notes

  1. ANNE: Anne