The Power of Brand Advocacy [Infographic[ | Ciceron

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What can brand advocates do for your business? They can create awareness of your brand, help increase your sales, and increase consumers' trust in your brand. 50% of advocates recommend a brand because they had a good experience with a product or service. Ciceron is a full service marketing agency that specializes in all things digital; especially social media strategy, digital strategy, email marketing, content marketing and brand advocacy.

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Q4 is one of the most hectic, anxiety-ridden times of the year for the marketing department. Not only are we dealing with wrapping up our initiatives from 2014, including getting rid of our ‘use it or lose it’ budgets, but we’re simultaneously trying to plan for an even better 2015. It’s hard to keep all of that information straight! Because we hear these concerns from clients and friends frequently, we’ve decided to pull together this guide to examine the top 25 must-haves for your 2015 digital marketing strategy. No matter what you do next year, you’re going to want to consider each of the following components to create a holistic and complete digital strategy. With that in mind — here is Your Essential 2015 Digital Marketing Planning Guide!

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Managing brands in the consumer networked world is like riding a massive wave. A big wave starts way out at sea and gains steam as it hits shallower waters and closer to shore. It’s no wonder that, at any moment, you feel either as though you’re the greatest wave rider on the planet or just about to eat ocean. As consumer influence on brands continues to grow, how do we manage and grow brands? Luckily, we have the tools and technology needed to make this a smooth and beneficial transition for both brands and consumers. But what about us humans? Technology can’t lead. Only we can.

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It’s hard to see the big picture when you’re staring at your own belly button, so to speak. Obviously, that’s extremely important for your digital marketing plan — you know, the entire execution stage. But what’s also important is seeing the proverbial forest. Every once and a while, we need to take a step back and look at what other’s in the industry are focused on, concerned about and struggling with.

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As 2013 comes to an end, it’s time to shift our focus to 2014. New concerns come with the new year: Where do we invest our marketing budget? What areas should we cut back on, and what areas do we increase our spend? It’s a chaotic time. And the decisions that you make, the plans that you make, are going to be your life for the next year. No pressure or anything. So what are we supposed to do about this? That’s the purpose of this infographic — to give you a better idea of where your fellow marketers plan to invest their marketing dollars, and where they plan to cut back.

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The Ciceron MBA program is based on the principles of Marketing, Breakfast, and Action. Each event is meant to further your understanding about a specific marketing principle, enjoy networking and some breakfast, and introduce you to other local marketing leaders. This event featured Ashanti Abdullah, sales and marketing manager for Rhymesayers Entertainment, Chris Iles, the senior manager of corporate communications for the Minnesota Twins and Mary Sellke, events, donations and Surly Gives a Damn coordinator for Surly Brewing.

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It is likely that your brand already has a segment of influencer relationships achieving advocacy levels, known as Influential Advocates. Our approach evaluates, segments, and prioritizes current influencer lists based first on category and audience relevance, then overall reach, and finally, by their ability to spur action from their audience, or resonance. Ciceron believes that the best influencers start out with the best of intentions. Our goal is to activate both current and potential influencers early and often. Beyond activation, Ciceron develops engagement plans designed to build and sustain an ongoing relationship that quickly progresses into measurable actions on behalf of a brand.

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You have only seven seconds to make a first impression. This is why we try to look our best when meeting someone new, or why brands create amazing customer experiences. So why should your email marketing program be treated any different? The answer is, it shouldn’t. Ciceron is a full service digital marketing agency. We specialize in digital strategy, including email marketing, social media, website design, and brand advocacy.

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