Brand must endure and profit.
Branding communicates unique benefits.
Brand building starts with Identity.
Brand must remain true, or loose it’s identity.
3. What is Brand?
2
The intangible sum of a product's attributes: its name,
packaging, and price, its history, its reputation, and the way
it's advertised – David Ogilvy.
4. 3
Branding is a promise delivered. Marketing is an
integral part of your brand.
Strategies are based on your brand identity, values and
voice.
Branding and Marketing.
17. 16
On Balance Search
Promise
Market Plan
Objective
To generate awareness about On Balance Search Consultants.
To raise awareness about how career tips that impact lawyers and law firms.
To increase awareness in the Metro New York DMA about On Balance services.
Strategy - Generate awareness about the services from On Balance Search.
Tactics
Search Engine Marketing will enhance visibility using specific keywords and images
(career, best practices, leadership, etc.).along with weekly blog posts.
Re-purpose content about
Services offered (succession planning, career tips, etc.)
Testimonials
News & Press
22. 21
Bolta LLC
Promise
Brand Development
Electronic Signal Treatment
The science of physics produces chemistry.
This FDA cleared treatment involves the
combination of electrosignaling technology
(EST) with an integrated nerve block (INb).
The combined electrosignaling and modified
block has produced favorable outcomes.
23. 22
Brand.
Promise
Summary
Brand must endure and profit.
Branding communicates unique benefits.
Brand building starts with Identity.
Brand must remain true, or loose it’s identity.