Milan Verstegn from ScanYours.com discusses the importance of considering personality when designing your hotel website at Hotel Website Marketing Conference www.hotelwebsitemarketing.com

1. Scanyours.com © 2000-2010 Scanyours.com © 2000-2010 Milan Verstegen Datum : March 25, 2010 Hotel Website Marketing Conference “ Role of Website Personality and Gender on Website Effectiveness”

2. Who am I :) Scanyours.com © 2000-2010

3. De ScanYours Tag-cloud Scanyours.com © 2000-2010 Internet consultancy Market Research Strong connection with VU University 30 ScanYoursers Increase online sales Improve online processes With Fun and Result driven Innovation Online marketing Webdevelopment Customers in different industries

5. Personality Quiz I Scanyours.com © 2000-2010 “ Who is making the actual decision to book a room online?” 1 2

6. Personality Quiz II Scanyours.com © 2000-2010 “ What is important in making the final booking decision?” 1. Welcoming atmosphere 2. Elegant 3. Trustworthy 4. Depth of selection / information 5. Ease of use

7. Online Consumer Behavior Scanyours.com © 2000-2010 Need Search info Alternatives Decision Consuming After sales SUPPORT ALL STAGES HOW? WHY?

8. Multi-channel Scanyours.com © 2000-2010 MULTI-CHANNEL GUEST EXPERIENCE

9. WHY? Scanyours.com © 2000-2010

10. HOW: Five building blocks Scanyours.com © 2000-2010 Stylable Functional Usable Available Accessible Source: Dr. Tibert Verhagen, VU University, ScanYours

11. Accessible Scanyours.com © 2000-2010 Stylable Functional Usable Available Accessible “ Over 80% of initial site visitors uses a search engine as starting point”

12. Available Scanyours.com © 2000-2010 Stylable Functional Usable Available Accessible

13. Usable Scanyours.com © 2000-2010 Stylable Functional Usable Available Accessible “ Attention to usability approximately doubles desired business metrics”

14. Functional Scanyours.com © 2000-2010 Stylable Functional Usable Available Accessible “ Functionality offers a way to accomplish strategic value and unique positioning” Source: Dr. Tibert Verhagen, VU University, ScanYours

15. Stylable Scanyours.com © 2000-2010 Stylable Functional Usable Available Accessible “ Mental representation of a website on dimensions that are similar to and reflect the dimensions of human personality” “ It’s about Impressions and Experiences”

17. Stylable Scanyours.com © 2000-2010 Stylable Functional Usable Available Accessible Website Personality Online Atmosphere Multi-channel Experience Website Design Trust and Risk Emotions Branding Online Store Image

19. Sophistication Scanyours.com © 2000-2010

20. Authencity Scanyours.com © 2000-2010

21. Pleasantness Scanyours.com © 2000-2010

22. Results Online Survey Scanyours.com © 2000-2010

23. Relation between building blocks Scanyours.com © 2000-2010 Functional Usable Available Accessible Stylable Basic attribute/dissatisfier Performance attribute Exciting attribute Objective Subjective

24. Relative importance of building blocks Scanyours.com © 2000-2010 Importance

25. YES!!!!!!! Scanyours.com © 2000-2010 Stylable Functional Usable Available Accessible

26. NO!!!!!!! Scanyours.com © 2000-2010 Stylable Functional Usable Available Accessible

27. Role of Gender on Web Effectiveness Scanyours.com © 2000-2010

28. Gender differences Scanyours.com © 2000-2010

29. Women and the economy Scanyours.com © 2000-2010

31. Business opportunity! Scanyours.com © 2000-2010

33. Sensory Experience Scanyours.com © 2000-2010

34. Can be improved! Scanyours.com © 2000-2010

35. Simple Navigation Scanyours.com © 2000-2010

36. Can be improved Scanyours.com © 2000-2010

37. Word-of-Mouth Scanyours.com © 2000-2010

38. eHospitality Scan Scanyours.com © 2000-2010 Stylable Functional Usable Available Accessible