Mark discusses best practice examples of hotels using social media at the Hotel Website Marketing Conference in Dublin. Comment now at www.hotelwebsitemarketing.com/blog

1. Hotel Website Marketing You're customers are talking! Start listening now. November 24, 2009

10. Time for the charts! (Sorry. It’s the rules.)

11. What are people looking for? PRODUCTS AND SERVICES BEING RESEARCHED ONLINE SOURCE: eMarketer 2008

12. If I build it will they come? NUMBER OF TRAVEL SITES VISITED ON AVERAGE SOURCE: PhoCusWright Travel 2.0 Consumer Technology Survey 2007

13. “ Irish holidaymakers are showing a growing interest in Ireland… Hotels.com has revealed there has been an increase in domestic searches by ” Hotels.com 2009 40%

14. OK then, fine, what about Ireland? SOURCE: Joint National Internet Research (JNIR) July - December 2008 PRODUCTS AND SERVICES BEING USED ONLINE

15. Why social media? AGES 43-52 AGES 53-63 SOURCE: Forrester Research The Social Technographics ® Profile Of European Baby Boomers 2009 REGULAR USERS OF ONLINE SOCIAL MEDIA

16. No seriously, why social media? EUROPEAN USERS OF SOCIAL NETWORKS SOURCE: Datamonitor Online Social Networking 2009

17. Enough with the charts already!

19. “ By relying on the latest technology and shifting to 100% Web-based advertising, Tourisme Montr éa l can, as opposed to more traditional style advertising, accurately assess campaign impact with target audiences and maximize investments in this regard.” Charles Lapointe, President and Chief Executive Officer of Tourisme Montr éal TRANSLATION: WE CAN MEASURE STUFF REAL GOOD ON THE INTERWEBS

20. “ The internet has roughly the influence of the second strongest medium - television - and roughly the influence of traditional printed media” Digital Influence Index, Fleishman-Hillard International Communications/Harris Interactive, 2008 8x 2x

27. What does social media take? BUDGET TIME (I hope they don’t realize this is another chart.)

35. Twitter: the stupidest thing I ever heard of GLOBAL TWITTER ADOPTION (Sorry. Absolutely the last chart. I promise.) SOURCE: comScore 2009

41. Blogging: what’s it good for? PERCENTAGE OF BLOG READERS WHO READ TRAVEL BLOGS (Wait! Don’t leave. This isn’t a chart. It’s an… illustration?) SOURCE: PhoCusWright Travel 2.0 Consumer Technology Survey 2007

44. LinkedIn: don’t be left out (get it?) PERCENTAGE OF PEOPLE WHO ARE HAPPY THERE IS NO CHART ON THIS PAGE

49. Who “gets it”? These guys.

58. Thank You! [email_address] http://www.twitter.com/IrishIntl