Chris Wilder gave this presentation to the Volunteer Auxiliary of Santa Clara Valley Medical Center on March 6, 2012. All about social media and how to promote your cause!

1. How to make a big
splash with social
media
Chris Wilder, Executive Director
Valley Medical Center Foundation

2. Valley Medical Center
1876

3. Valley Medical Center
1935

4. Valley Medical Center
1960

5. Valley Medical Center
1999

6. “Dedicated to the health of the
whole community”
VMC is the among the finest hospitals in Silicon Valley

7. The situation: Replace VMC or LOSE VMC.
All California hospitals must be able to withstand an 8.0 quake by
2013 or be shut down.
VMC replaced ½ its
seismically outdated beds in
1999, built a new outpatient
building 2005-2008, but had
NO MONEY for the other
270 beds needed.
Price tag: $800,000,000.

8. 4/08: Public Opinion Polling – can we win a
ballot measure for a tax hike with 2/3 of the
vote?
Maybe, if:
 The economy doesn’t get worse
 The ballot isn’t too long
 We run a really great campaign ($$$)
 Opposition is nonexistent
…so not bloody likely, but we have to play anyway.
6/08: Measure A was born. Game on.

9. Step 1: Blogger meets Constant Contact

10. Chris’s totally subjective idea on how
to blog and CC correctly (oh – and it works)

17. Step 3: stay current to stay relevant

18. Step 4: Text is so “last century”.

19. All roads lead to the main message…

20. Step 5: when others tell your story, re-tell it!

21. …right up to the last week…

22. November 4, 7:01 pm…
78%
Measure A WINS!

23. Next up: Capitalize on our new-found fame
(public knows us now, hospital staff grateful for our work…)
1/12/09 23

25. A grateful VMC staff = a generous VMC staff…

26. Twitter + email + friendly competition…

28. If you get paid to say nice things about
your agency, find folks who don’t and use them!

29. When others tell your story, retell it!

30. Social media cannot exist on its own…
50 presentations in 30 days to
department meetings, staff
gatherings, Q n’ A…
Lots of 1:1
communicati
on using
the
“telephone”
or “face to
face”
(different
than
Facebook)

31. …and lunch cannot be served through social
media. Yet.

32. Facebook and Twitter. Kid stuff?

33. How I use twitter
33

34. So, what’s the ROI here?

35. “Chris keeps me in the loop with goings-on at
VMC through his constant updates, so when we
wanted to partner with a local hospital, I thought
of VMC first.”
- Ned Finkle, VP Strategic Marketing, NVIDIA
“Chris, you are the heart and soul of Valley
Medical Center.”
- Hon. Liz Kniss, President, Santa Clara County
Board of Supervisors

37. Chris;
Having almost lost my daughter to MRSA I know first hand about the
problem of infections in hospitals.
It's nice to know that VMC is on the top of the problem.
Lou

38. Why you have to do this…
 You are not in complete control of your message
anymore
 You are no longer believable
 You need a seat at the table
 There is no going backward…this is how people
communicate now.

39. It doesn’t even take that much time…
iMovie, hi-def camera, obnoxious executive director

40. Thank you for your kind attention!
Echristopher.wilder@hhs.sccgov.org
www.vmcfoundation.org
www.wildersideofhealth.blogspot.com
408-885-5201