Presented to the Kentucky Nonprofit Leadership Forum. Discussed what is new in marketing and social media for 2013 and 2014. We discussed integrated marketing communications, inbound marketing, content marketing, social media, email marketing, YouTube or video marketing, and how to marketing to Millenials.
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Marketing and Social Media - What's New in 2013 and 2014
1. Marketing & Social Media – What’s
New?
presented for Kentucky Nonprofit
Leadership Forum
October 23, 2013
2. VP, Media + Marketing
with LEAP
12 years of experience in marketing,
both traditional and digital
MBA from University of Louisville
Adjunct Professor at Spalding
University
@christy_belden
Speak and present on a numerous
digital marketing topics
www.linkedin.com/in/christybelden
www.christybelden.com
25. Tips
• Start small
• Try to connect donors, volunteers, participants to email, donations,
social media
• Segment groups and provide unique opportunities for each group
52. Tips
• Must have a detailed social media strategy
• Have a person, or a team, devoted to social media – This is not an
intern
• Executive management needs to make social media a priority – Both
personally and professionally
• Start budgeting for social media advertising
• Think outside Facebook
• Use hashtags
70. Stats for Nonprofits and Millennials
• Nearly half of respondents follow 1-5 organizations on social media, while threequarters of them Like, retweet or share social content
• More than 60% of respondents said they liked when nonprofits shared stories
about successful projects or the people they help.
• Roughly two-thirds of respondents stated they receive email or e-newsletters
from 1-5 different nonprofits
• As a result of an email request, 52% signed a petition or pledge and
donated, while 49% shared or forwarded news or updates
• 51% of Millenials have visited a nonprofit’s website and connected with them on
social media
• 83% of respondents said they own smartphones, with 80% of this group noting
they prefer nonprofits to have a mobile-friendly website.
Source: Hubspot, 2013 Millennial Impact Report
72. Takeaways
• Be Everywhere
• Make your messaging relatable, relevant, sharable
• Your website is your home
• Mobile, mobile, mobile
• 80/20 rule when posting on social media
• Create
• Be Authentic
74. Resources - Books
Youtility – Jay Baer
The New Rules of Marketing & PR – David Meerman Scott
The Art of SEO – Eric Enge, Stephen Spencer, Rand Fishkin
75. Resources - Blogs
• Kivi’s Nonprofit Communications Blog – www.nonprofitmarketingguide.com
• Social Brite – www.socialbrite.org
• 2013 eNonprofit Benchmarks Study – www.e-benchmarksstudy.com