1. Creative
serviCes
turn to vertis communications
to create consumer desire
Bring your complex marketing ideas to Manufacturers, retailers, and agencies turn
life with results-driven creative from Vertis to Vertis Communications for the best talent
Communications. We develop appropriate and the highest quality design, photography,
and intelligent marketing programs through and conceptual image creation available in
targeted messaging and design—both in the industry. Our award-winning artists and
print and interactive media. Vertis transforms photographers create advertising images
the complexities of marketing strategy into through photography, photo illustration,
engaging and responsive communications and creative imaging techniques. At the core
that match your company, your strategy, of their expertise is an artistic sensibility for
and your customers. executing your concept that combines new
technologies and time-tested art direction.
Demanding attention for your brand and
creating desire starts with smart design, Speed-to-market is an advantage and a reality
Partnering with clients to
photography, and creative imaging services for our clients—Total Digital Workflow™
solve the most comPlex,
from professionals in direct marketing, is an adopted process at Vertis for getting
time-sensitive marketing
retail advertising, and packaging. Balancing the job done. Vertis Communications, as a
challenges through
imagination with design execution, we create marketing partner to our clients, understands
consulting, creative,
compelling communications that reflect your the value of achieving brand-centric
research, direct,
brand vision. Our communications experts communications while minimizing costs
media, technology, and
incorporate insightful thinking from the and hassles along the way. Our unique styles,
Production services.
start and easily integrate into your creative depth, and diversity—all connected through
development. And Vertis knows how to keep rapid collaboration services—provide a
vertis communications
to a budget without sacrificing quality. peace-of-mind marketing solution for
is your marketing Partner
getting the job done.
for the toughest jobs.

2. a nationwide clothing
retailer wants to use its
sales transactional data in
the creation of a Predictable
one-to-one variable direct
marketing Program, for
In every way, the scope of talent at Vertis increasing store visits and
can cover your creative needs. Winning the share of wallet.
attention and response of customers is the
reason why more marketers look to Vertis a business-to-consumer
Communications for their creative. Together retailer seeks a holistic,
we can transform complex strategies into cost-effective aPProach
tangible successes. to creative, PhotograPhy,
and PrePress-to-final file
Calculate. Communicate. Captivate. release with a totally digital
When a consumer feels a certain affinity workflow.
to your communication, it is the result of
good work. We refer to it as Experiential turn to vertis communications
Marketing—rich marketing intelligence to transform the comPlexities
that is translated into ingenious design for If you are looking for strategic thinking, Motivate consumers with insightful of marketing strategy into
connecting the essence of a brand to the research, and deliverables integrated into packaging design
creative that engages
psyche of the customer. a complete marketing communications In the impersonal retail environment,
customers and drive results.
solution, Vertis Communications is powerful packaging design is the key to
Creating consumer desire requires a process the answer. connecting customers with your brand
that aligns your brand essence with the and motivating a purchase. At Vertis
retail channel—we call it Brand Linkage. Increase response through persuasive Communications, we leverage known
direct marketing
With the ever-increasing array of consumer consumer shopping behaviors and patterns
Informed by our proven research and market
touch-points, it is critical to make a strong to unite retail environments with your
insights, we develop engaging and responsive
connection that drives consumers to you. product’s retail identity.
direct marketing programs that resonate with
Our strategic-thinking creative team
your consumers. By aligning your business This strategy results in packaging that
understands these market conditions and
needs with our unique understanding of speaks specifically to your customers’
consumer behaviors and follows this well-
consumer behavior, we not only recommend lifestyles and needs—creating personal
defined path. They possess vast brand and
the right strategies to connect with your motivation to purchase.
retail marketing experience combined with a
customer base—we deliver the compelling
passion for intelligent creative. This winning
communication vehicles that drive response.
combination generates customer response,
over and over again.

3. Creative that drives retail traffic
Uniting incisive consumer intelligence,
consumer-centric design, and targeted
distribution, Vertis Communications’ creative
masters transform your mass-marketed
advertising inserted products into highly
targeted communications. Our imaginative
creative is shaping the way consumers
interact with advertising inserted products.
Innovatively leveraging brand equity and
design implementation, we capture the
essence of your brand and reach shoppers
with more meaningful communications.
If you want to improve the performance
of your advertising inserted products,
outmaneuver the competition, drive store
traffic, and get better results, turn to us.
With the imaginations of our award-
winning professionals, we provide
unique artistic vision for:
• Retail advertising
• Direct marketing
• Catalog marketing
• Brand extension
• Packaging
• Photography
• Creative imaging
In every way, our creative talent at
Vertis Communications can cover your
communication needs.
call 800.577.8371 to learn more.
250 West Pratt Street, Baltimore, MD 21201 | vertisinc.com
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