13. We are all social customers
• We share our thoughts, likes +
dislikes
• On the web, our voices carry
beyond our kitchen table
• Now, we go online to learn about
products + services
• Trust like-minded people with
common interests + experiences
• Synthesize many
different ideas
14. Your brand is your promise
• Each conversation as an opportunity
to share your journey
• People don’t want the hard sell
• Take the time to build trust + relationships
• Your success is your story
• Whoever has the best story wins
15. Use your head + heart
• We believe our friends more than polished
brands + sales pitches
• We require others to share their opinions,
hobbies + life
• Lead with your ears, not your message
• It’s about empathy + rapport
16. Business is human
Be generous, helpful + share knowledge:
– What are your values
– What are you offering
– What makes you unique
– What inspires you
– What you do better than anyone
– Who loves to associate with you
17. What we want
• service
• insights
• rewards for loyalty
• exclusive content
• provide feedback
• community
• honest info + reviews
• no-fuss purchases
18. E-mail is your digital glue
Over 1 billion e-mails sent each 24 hours:
• more important than ever
• drives traffic to websites, blogs + other sites
• embed videos, photos, podcasts
• targeted content produces results
19. From subject line to signature
Make every word, image + link count :
• Balance of personable + professional
• Provide value
• Be human, authentic, helpful
• Keep it short
• Get consent
20. Facebook dominates social media
• Reaches more than half of the world’s global audience
• 3 out of every 4 minutes spent on social media
• 1 in every 7 minutes spent online
!
!
21. No longer a nice to have
make it your virtual kitchen table:
• it’s not build it + they will come
• customer service + great content
• be real, not polished
• photos, more photos + videos
• inspiration
• motivation
22. 5 things to keep in mind
! focus on building community + not just
products
! asking people to like your updates works!
! questions tend to flat
! 50% of clicks happen within first hour
! weekends are magic
26. Each 60 seconds
• 600+ new videos
• 35 hours of content
• YouTube is the world’s 2nd largest search
engine
• Find + share great content
• Epicure 2.0 is about bringing your stories
to life
http://youtu.be/bGFflwe4mtI
27. Reaches 1 in 10 people worldwide
• easy, digestible bites
• perfect listening + business intelligence
tool
• your photo + description lends credibility
• new customer service
• reputation management
• canary in the coalmine
28. Storytelling for blog posts is key
Blog is your brand story headquarters:
• best place to have conversations
• relationships + community building
• be passionate + excited online
• listening, responding + helping
• it’s not about SELL, SELL, SELL
38. Strategies for success
Social business do’s:
• be generous, helpful + authentic
• check Epicure’s Facebook + Twitter daily
• encourage others + lead by example
• keep up on what’s happening
• subscribe to Epicure’s blogs
39. Epicure + You = social contract
Social Business don’ts:
• spam your friends
• engage in arguments
• use logo as your profile picture
• strong political or religious views
• offensive language
• share company secrets
40. The way forward
• take time to review handout
• explore online resources
• social media toolkit + guidelines
• training modules
• consultant suite
• all about co-creation + collaboration
