SlideShare ist ein Scribd-Unternehmen logo
1 von 33
Downloaden Sie, um offline zu lesen
Airbnb | Seattle
By Christine
Where Traveling Meets Living
Data
Sets
Seattle, Washington
Airbnb Listings 2016
City of Seattle
Demographic 2010
What variables influence price?
Hypothesis:
For Demographics: If there are more gen x / gen y present in a region, then
the price for listings will rise.
For Reviews: If there are more reviews for a listing, then the price for a
listing will rise.
Listings in
the Seattle
Area
Listings in
the Seattle
Area
DEMOGRAPHICS
Total
Listings: 3818
1. Downtown
- 530 Listings
-Avg. Price 154.41
2. Central
- 369 Listings
- Avg. Price 128.34
3. Magnolia/ Queen Anne
- 367 Listings
-avg. price 159.20
Listings by neighborhood
and price
Age Bins by Percentage of Population by Neighborhood
Demographic by Price Statistics
Analysis of price by demographic
Hypothesis: Incorrect
Evidence : Weak
R-Squared : explains 53.21% of the variation of outcomes around the mean.
Price of
Airbnb
listings
Presence of Gen
X and Gen Y
Decreased Price
Presence of Gen z,
baby boomers, and
silent increased price
Reviews
Panes Line Coefficients
Row Column p-value DF Term Value StdErr t-value p-value
Number O
f Reviews
Price < 0.0001 140758 Price -0.055362
0.001076
9
-51.4085 < 0.0001
intercept 29.6654 0.170649 173.838 < 0.0001
trend lines:
Review by price Statistics
Analysis on price by reviews slide
Hypothesis: Incorrect
Rather the price of the listing could potentially be a contributing factor
to determine the amount of reviews a listing receives.
Evidence: Fairly Strong
R-Squared: Explains very little of the Variation of outcome around mean
Next Steps
For Demographics:
- Overgeneralization of areas that individually would otherwise be significantly
different.
- Recent demographics data
For reviews:
-Consider outliers that may skew data for reviews
-Account for age of listings and the amount of reviews
Q & a
Extra slides
Q & A
1. Capitol Hill %14.85
Total Listings: 3818
Listings per
Neighborhood Group
2. Downtown %13.38
3. Central %9.66
4. Queen anne %7.73
5. Ballard %6.02
HOW DOES THIS KNOWLEDGE BENEFIT
AIRBNB
POTENTIAL SOLUTIONS
Airbnb already well established amongst millennials, because the
company is built on the idea of designing for trust, maybe reach/attract
a larger demographic.
AVAILABILITY 365
LISTINGS PER NEIGHBOURHOOD
ROOM TYPE and NEIGHBORHOOD
Total Listings:
3818
1.
Bro
adw
ay
SUPPLY& DEMAND
Supply of Airbnb
listings
Demand for
Airbnb listings
Demand for
Airbnb listings
Supply of Airbnb
listings
Demand for
Airbnb listings
Supply of Airbnb
listings
How Demographics and Reviews Influence Airbnb Listing Prices in Seattle
How Demographics and Reviews Influence Airbnb Listing Prices in Seattle

Weitere ähnliche Inhalte

Andere mochten auch

Measuring the Success of Your Community
Measuring the Success of Your CommunityMeasuring the Success of Your Community
Measuring the Success of Your CommunityCMX
 
Estimating the impact of airbnb on the hotel deena
Estimating the impact of airbnb on the hotel   deenaEstimating the impact of airbnb on the hotel   deena
Estimating the impact of airbnb on the hotel deenaDeenadhayalan Pongiyanan
 
Everything You Need to Know About Airbnb Key Exchanges: Guesty Hosting Academy
Everything You Need to Know About Airbnb Key Exchanges: Guesty Hosting AcademyEverything You Need to Know About Airbnb Key Exchanges: Guesty Hosting Academy
Everything You Need to Know About Airbnb Key Exchanges: Guesty Hosting AcademyGuesty, Inc.
 
Douglas Atkin - How To Create A Powerful Community Culture
Douglas Atkin - How To Create A Powerful Community CultureDouglas Atkin - How To Create A Powerful Community Culture
Douglas Atkin - How To Create A Powerful Community CultureFeverBee Limited
 
Original airbnb pitch deck (2008)
Original airbnb pitch deck (2008) Original airbnb pitch deck (2008)
Original airbnb pitch deck (2008) Slidebean
 
AirBNB - Belonging in the City
AirBNB - Belonging in the CityAirBNB - Belonging in the City
AirBNB - Belonging in the Citymiramarcus
 
airbnb Pitch Deck - Redesigned
airbnb Pitch Deck - Redesignedairbnb Pitch Deck - Redesigned
airbnb Pitch Deck - RedesignedSlidebean
 
The Evolution of Airbnb's Frontend
The Evolution of Airbnb's FrontendThe Evolution of Airbnb's Frontend
The Evolution of Airbnb's FrontendSpike Brehm
 

Andere mochten auch (13)

Airbnb pitch
Airbnb pitchAirbnb pitch
Airbnb pitch
 
Measuring the Success of Your Community
Measuring the Success of Your CommunityMeasuring the Success of Your Community
Measuring the Success of Your Community
 
Estimating the impact of airbnb on the hotel deena
Estimating the impact of airbnb on the hotel   deenaEstimating the impact of airbnb on the hotel   deena
Estimating the impact of airbnb on the hotel deena
 
Everything You Need to Know About Airbnb Key Exchanges: Guesty Hosting Academy
Everything You Need to Know About Airbnb Key Exchanges: Guesty Hosting AcademyEverything You Need to Know About Airbnb Key Exchanges: Guesty Hosting Academy
Everything You Need to Know About Airbnb Key Exchanges: Guesty Hosting Academy
 
Douglas Atkin - How To Create A Powerful Community Culture
Douglas Atkin - How To Create A Powerful Community CultureDouglas Atkin - How To Create A Powerful Community Culture
Douglas Atkin - How To Create A Powerful Community Culture
 
Airbnb
Airbnb Airbnb
Airbnb
 
Airbnb: Redesign Case Study
Airbnb: Redesign Case StudyAirbnb: Redesign Case Study
Airbnb: Redesign Case Study
 
Original airbnb pitch deck (2008)
Original airbnb pitch deck (2008) Original airbnb pitch deck (2008)
Original airbnb pitch deck (2008)
 
Airbnb deck
Airbnb deckAirbnb deck
Airbnb deck
 
AirBNB - Belonging in the City
AirBNB - Belonging in the CityAirBNB - Belonging in the City
AirBNB - Belonging in the City
 
airbnb Pitch Deck - Redesigned
airbnb Pitch Deck - Redesignedairbnb Pitch Deck - Redesigned
airbnb Pitch Deck - Redesigned
 
Airbnb and the Hotel Industry
Airbnb and the Hotel Industry Airbnb and the Hotel Industry
Airbnb and the Hotel Industry
 
The Evolution of Airbnb's Frontend
The Evolution of Airbnb's FrontendThe Evolution of Airbnb's Frontend
The Evolution of Airbnb's Frontend
 

Ähnlich wie How Demographics and Reviews Influence Airbnb Listing Prices in Seattle

ECONOMICS 201 Introduction to MicroeconomicsNUMBER ONE {60 poin.docx
ECONOMICS 201 Introduction to MicroeconomicsNUMBER ONE {60 poin.docxECONOMICS 201 Introduction to MicroeconomicsNUMBER ONE {60 poin.docx
ECONOMICS 201 Introduction to MicroeconomicsNUMBER ONE {60 poin.docxjack60216
 
06 16 08 Sc Kansas City Presentation
06 16 08 Sc Kansas City Presentation06 16 08 Sc Kansas City Presentation
06 16 08 Sc Kansas City Presentationnptech
 
Hpm Present Md
Hpm Present MdHpm Present Md
Hpm Present Mdquantcomps
 
Real Estate's Big Data Revolution: The New Way to Create Value
Real Estate's Big Data Revolution: The New Way to Create ValueReal Estate's Big Data Revolution: The New Way to Create Value
Real Estate's Big Data Revolution: The New Way to Create ValueHouseCanary
 
Amanda McMillan RETSO 2011 Presentation
Amanda McMillan RETSO 2011 PresentationAmanda McMillan RETSO 2011 Presentation
Amanda McMillan RETSO 2011 PresentationAmanda McMillan
 
TIM Day - Pietro Labriola
TIM Day - Pietro LabriolaTIM Day - Pietro Labriola
TIM Day - Pietro LabriolaTIM RI
 
Webinar - The Science Behind Hotel Room Pricing
Webinar - The Science Behind Hotel Room PricingWebinar - The Science Behind Hotel Room Pricing
Webinar - The Science Behind Hotel Room PricingDuetto
 
Data Enrichment Series: Data Enrichment Using Spectrum OnDemand
Data Enrichment Series: Data Enrichment Using Spectrum OnDemandData Enrichment Series: Data Enrichment Using Spectrum OnDemand
Data Enrichment Series: Data Enrichment Using Spectrum OnDemandPrecisely
 
Conductor — Storytelling with Data
Conductor — Storytelling with DataConductor — Storytelling with Data
Conductor — Storytelling with DataSemrush
 
Customer for Life
Customer for LifeCustomer for Life
Customer for LifeTom Blefko
 
Big Data Revolution: Increasing Transparency to Risk and Valuation
Big Data Revolution: Increasing Transparency to Risk and ValuationBig Data Revolution: Increasing Transparency to Risk and Valuation
Big Data Revolution: Increasing Transparency to Risk and ValuationHouseCanary
 
Paradise Hills – Neighborhood Report (05.15)
Paradise Hills – Neighborhood Report (05.15)Paradise Hills – Neighborhood Report (05.15)
Paradise Hills – Neighborhood Report (05.15)Phillip J. Blanks
 
2015 Mid-Year Viewpoint_Orange County_Multifamily
2015 Mid-Year Viewpoint_Orange County_Multifamily2015 Mid-Year Viewpoint_Orange County_Multifamily
2015 Mid-Year Viewpoint_Orange County_MultifamilyCourtney Bergk
 
Harnessing Innovation for the Digital World
Harnessing Innovation for the Digital WorldHarnessing Innovation for the Digital World
Harnessing Innovation for the Digital WorldIgnitionOne
 
Mining the Undiscovered Market: Using Location and Consumer Data to Target Gr...
Mining the Undiscovered Market: Using Location and Consumer Data to Target Gr...Mining the Undiscovered Market: Using Location and Consumer Data to Target Gr...
Mining the Undiscovered Market: Using Location and Consumer Data to Target Gr...Precisely
 

Ähnlich wie How Demographics and Reviews Influence Airbnb Listing Prices in Seattle (20)

CompCruncher CVR Sample Valuation
CompCruncher CVR Sample Valuation CompCruncher CVR Sample Valuation
CompCruncher CVR Sample Valuation
 
ECONOMICS 201 Introduction to MicroeconomicsNUMBER ONE {60 poin.docx
ECONOMICS 201 Introduction to MicroeconomicsNUMBER ONE {60 poin.docxECONOMICS 201 Introduction to MicroeconomicsNUMBER ONE {60 poin.docx
ECONOMICS 201 Introduction to MicroeconomicsNUMBER ONE {60 poin.docx
 
06 16 08 Sc Kansas City Presentation
06 16 08 Sc Kansas City Presentation06 16 08 Sc Kansas City Presentation
06 16 08 Sc Kansas City Presentation
 
Hpm Present Md
Hpm Present MdHpm Present Md
Hpm Present Md
 
Real Estate's Big Data Revolution: The New Way to Create Value
Real Estate's Big Data Revolution: The New Way to Create ValueReal Estate's Big Data Revolution: The New Way to Create Value
Real Estate's Big Data Revolution: The New Way to Create Value
 
Amanda McMillan RETSO 2011 Presentation
Amanda McMillan RETSO 2011 PresentationAmanda McMillan RETSO 2011 Presentation
Amanda McMillan RETSO 2011 Presentation
 
Pride22
Pride22Pride22
Pride22
 
TIM Day - Pietro Labriola
TIM Day - Pietro LabriolaTIM Day - Pietro Labriola
TIM Day - Pietro Labriola
 
Webinar - The Science Behind Hotel Room Pricing
Webinar - The Science Behind Hotel Room PricingWebinar - The Science Behind Hotel Room Pricing
Webinar - The Science Behind Hotel Room Pricing
 
Data Visions Big Data Visual Analytics Tool
Data Visions Big Data Visual Analytics ToolData Visions Big Data Visual Analytics Tool
Data Visions Big Data Visual Analytics Tool
 
Data Enrichment Series: Data Enrichment Using Spectrum OnDemand
Data Enrichment Series: Data Enrichment Using Spectrum OnDemandData Enrichment Series: Data Enrichment Using Spectrum OnDemand
Data Enrichment Series: Data Enrichment Using Spectrum OnDemand
 
Conductor — Storytelling with Data
Conductor — Storytelling with DataConductor — Storytelling with Data
Conductor — Storytelling with Data
 
Customer for Life
Customer for LifeCustomer for Life
Customer for Life
 
Big Data Revolution: Increasing Transparency to Risk and Valuation
Big Data Revolution: Increasing Transparency to Risk and ValuationBig Data Revolution: Increasing Transparency to Risk and Valuation
Big Data Revolution: Increasing Transparency to Risk and Valuation
 
HackerOne_Report
HackerOne_ReportHackerOne_Report
HackerOne_Report
 
Paradise Hills – Neighborhood Report (05.15)
Paradise Hills – Neighborhood Report (05.15)Paradise Hills – Neighborhood Report (05.15)
Paradise Hills – Neighborhood Report (05.15)
 
2015 Mid-Year Viewpoint_Orange County_Multifamily
2015 Mid-Year Viewpoint_Orange County_Multifamily2015 Mid-Year Viewpoint_Orange County_Multifamily
2015 Mid-Year Viewpoint_Orange County_Multifamily
 
Harnessing Innovation for the Digital World
Harnessing Innovation for the Digital WorldHarnessing Innovation for the Digital World
Harnessing Innovation for the Digital World
 
Marketful 101
Marketful 101Marketful 101
Marketful 101
 
Mining the Undiscovered Market: Using Location and Consumer Data to Target Gr...
Mining the Undiscovered Market: Using Location and Consumer Data to Target Gr...Mining the Undiscovered Market: Using Location and Consumer Data to Target Gr...
Mining the Undiscovered Market: Using Location and Consumer Data to Target Gr...
 

How Demographics and Reviews Influence Airbnb Listing Prices in Seattle