Presentation by Dr. Bettina Schleicher, Chair BPW International Equal Pay Day Taskforce

1. Equal Pay Day
Workshop - BPW Awareness Campaign
29th February, CSW 56, New York
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

2. Subjects I want to discuss
• 1. Facts
• 2. EPD Awareness Campaign
• 3. The Spread of EPD
• 4. Interesting ideas how to reach a
large number of people
• Dr Bettina Schleicher
• BPW e.V., Past President 2004-2008, Chair, Equal Pay Day Taskforce

3. Basic Facts
• A wage gap exists at all
levels, in all countries
• Lower wage rates = lower
lifetime earnings
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chai, Equal Pay Day
Taskforce BPW International

4. International Pay Gaps (2010)
Data published by the Parliament of Canada
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany , Chair Equal Pay Day
Taskforce BPW International

5. Reasons for the Income Gap
• Gender stereotypes
• Gender roles
– Women working part-time
– Working in lower-paying trades
– Interrupting careers more often for care-giving in their
families
– Fewer women work in executive positions than men
– Not negotiating salaries as much as men
• The way boys and girls choose their careers
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

6. EPD Awareness Campaign
In 2009, BPW started
the Equal Pay Day
Awareness Campaign
at the 53r Commission
on the Status of
Women in NY
New York 2009
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

7. EPD Awareness Campaign
• Works for the introductions of more EPDs worldwide
• Has established networking for worldwide activities
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

8. Multiply:
Calculate an EPD
52
weeks/year
5 working
days/week
An EPD marks the end of the period of extra
Your days in the year that women must work in
country‘s order to achieve the same wages that men
wage gap
(in %) earned the previous fiscal year
The number of additional days women must work to earn
men‘s wages—the last of these days after the end of the
financial year is the Equal Pay Day!
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day 8
Taskforce BPW International

9. What we do on EPD?
• 1. Go public about equal pay
• 2. wear red bags
• 3. organize events
• Dr Bettina Schleicher
• BPW e.V., Past President 2004-2008, Chair, Equal Pay Day Taskforce

10. What We Want to Achieve
• A transparent salary system for companies
• Equal number of women on committees or in executive
positions as men
• Inform women so they can act with more confidence
• Improved conditions for working mothers
• Discrimination-free job evaluation
• More women in full-time jobs
EPD Bielefeld,
Germany 2011
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International 10

11. The Spread of EPD
Since then other BPW federations have
established their own Equal Pay Days:
• 2009 Austria, France, The Netherlands, The UK,
Australia, Switzerland
• 2010 Belgium, Czech Republic, Poland, Estonia,
Finland, Hungary, New Zeland, Italy, Luxembourg
 2011 European
Comission, Korea,
European Union, Canada,
Argentina, Greece
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

12. EPD 2011 was very successful
worldwide
Korea on the 21st of May 2011
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

13. Australia on the 1st of September 2011
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

14. New Zealand on the 18th of February 2011
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

15. Switzerland on the 11th of March 2011
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

16. Canada on the 18th of March 2011
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

17. Germany on the 25th of March
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

18. The USA on the 12th of April 2011
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce

19. Austria on the 13th of April 2011
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

20. France on the 15 of April 2011
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

21. EPD 2012 is going to be
even more successful
• 2nd March : 2nd European Pay Day
• 5th March: NEW! Ukraine
• 7th March: Switzerland
• 15th March: France
• 18th March: Canada
• 23rd March: Germany
• 26th March: Belgium
• 29th March: NEW! Bulgaria
• 5th April: Austria
• 14th April: The UK
• 15th April: Italy
• 15th April: Spain
• 17th April: The USA
• 4th June: NEW! Japan
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

22. Interesting ideas how to reach
a large number of people
• Estonia 15th of April 2010 - restaurants and cafes offer the
same meals for 2 different prices. Estonian language gives a
humorous chance playing on content words. The word „gap“ means
also „salmon“. So most of the restaurants offered salmon=gap
sandwiches, salads or soup. Meals, snacks „with dill“ refer to male
and „without dill“ to female
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

23. • Giant Slalom in Germany,
• Hildesheim organized a bike race through the
number “23” for the wage gap percentage.
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

24. Lining national monuments

25. Brandenburg Gate

26. American Embassy Berlin
Brandenburg Gate

27. American Embassy Berlin

28. • Berlin, Germany
Shops offer 23 % discount for women
at an „Unhappy Hours“ and others,
like cafes, hairdressers, wellness
clubs and gyms.
• www.23-procent.de updates a list of
participating stores every year
• 2010 – over 40 participating stores
• 2011 – about 90 participating stores
• 2012 - we are expecting over 100 !!!
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

29. • Germany, Equal Pay Day 2011 with
IKEA
Women‘s favourite IKEA articles at
23 % (pay gap in Germany) reduced
price for one week in 45 IKEA chain –
stores.
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

30. Red „ London Bus“ in Göttingen,
Germany
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

31. • Movie evening in
Switzerland and Germany:
„We want sex“ is a british
movie, that dramatises the
Ford sewing machinists
strike of 1968 that aimed for
equal pay for women
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

32. • It is important to involve the male
Members of Parlament and politicians
in the compain of EPD because „pay
equity is everyone’s issue“
• Mambers of Parlament, • Male politicians for • Member of
New Zealand EPD, Australia Parlament,
• Dr Bettina Schleicher Germany
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

33. Don‘t forget the red EPD
balloons and postcards
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

34. Release red air balloons

35. Catchy video clips for EPD:
• Austria: http://www.youtube.com/watch?v=mnbizpT3q_c
• Belgium:
http://www.youtube.com/watch?v=QG67ZFBO1DE&feature=relmfu
http://www.youtube.com/watch?feature=player_embedded&v=xCc1
B5M76Kg
• http://www.youtube.com/watch?v=d3R8kwauHgQ
• The USA:
• http://www.youtube.com/watch?v=mJITEj_qIkE&feature=related
• http://www.youtube.com/watch?v=6yad6r_xC00&feature=related
• Australia:
http://www.youtube.com/watch?v=gLln3KmMT7M&feature=player_e
mbedded
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

36. • Create your national Equal Pay Day website like:
• Switzerland: www.equalpayday.ch
• Germany: www.equalpayday.de
• Austria: www.equalpayday.at
• Austrialia: www.equalpayday.com.au
• Belgium: www.equalpayday.be
• Czech Republic: www.equalpayday.cz
• Update all news about the EPD campaign in your
country on the international activity portal
www.equal-pay-day.com
that helps propagate the EPD awereness campaign
by showing the Equal Pay Day Events from all
over the world
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International

37. Thank you for your attention
• Dr Bettina Schleicher
• Past President 2004-2008 BPW Germany, Chair Equal Pay Day
Taskforce BPW International