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Kodachrome is now gone.
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Kodachrome RIP
1.
2.
3.
On the 22th
of June 2009, Kodak announced that Kodachrome will be terminated.
4.
After 74 years,
this legendary brand came to an end.
5.
6.
Kodachrome was the first successfully
mass- marketed colour film.
7.
The brand received
global recognition from the 1950s and on.
8.
Kodachrome became highly
appreciated among professionals for its colour accuracy.
9.
The film had
an amazing longevity – 50 years after the images had been taken they would still remain accurate.
10.
It lost market
shares to Fuji’s Velvia in the 1980s and 1990s, but remained as a strong brand up until the rise of digital imaging.
11.
A 35mm Kodachrome
transparency corresponded to approximately 20 Megapixels.
12.
Thus, in terms
of image quality, analogue photography has up until now in most applications offered a higher performance.
13.
But that did
not matter much since digital imaging was cheaper and offered much simpler handling.
14.
With the rise
of digital imaging from the late 1990s and on, sales started to decline rapidly…
15.
In the end,
Kodachrome generated only a negligible amount of revenues for Kodak…
16.
… And a
company in trouble could not keep such a product alive any longer.
17.
Just like Henry
Ford brought cars to the people, Kodak made colour film affordable and user-friendly.
18.
Those days of
growth and rising profits are long gone now for Kodak…
19.
… and many
former Kodak buildings have been demolished in recent years.
20.
Paul Simon’s song
’Kodachrome’ from 1973 can serve as a tribute to the brand.
21.
When I think
back on all the crap I learned in high school Its a wonder I can think at all
22.
And though my
lack of education Hasn’t hurt me none I can read the writing on the wall
23.
Kodachrome They give us
those nice bright colors They give us the greens of summers
24.
Makes you think
all the worlds a sunny day, oh yeah I got a Nikon camera I love to take a photograph So mama don’t take my kodachrome away
25.
If you took
all the girls I knew When I was single And brought them all together for one night
26.
I know they’d
never match My sweet imagination And everything looks worse in black and white
27.
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29.
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32.
33.
34.
35.
36.
37.
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43.
44.
More information
From Kodak ABC News Paul Simon’s ’Kodachrome’
45.
Image attributions
46.
Christian Sandström is
a PhD student at Chalmers University of Technology in Gothenburg, Sweden. He writes and speaks about disruptive innovation and technological change. www.christiansandstrom.org christian.sandstrom at chalmers.se