Streamline content for your users & you

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Christa Werle

Using elements of content strategy and UXD to lead from within for a library research site re-design.

Technology Design

Streamline
Content for Your
Users & You
Christa Werle, Sno-Isle Libraries
cwerle@sno-isle.org

Where we were:
● 30 subject categories (2012)
● 4 proposed subject categories
● 1000+ recommended websites (2010)
● 150 recommended websites (2012)
● 14 recurring user feedback themes
● Usability study #1 - baseline
○ I didn’t feel like I had a clear sense of what direction to go.
○ I need immediacy and it’s not here. I have to read to understand the
difference between everything and that doesn’t work for me.

Who is your
audience?
100 librarians & 672,000 public

What are you
going to say?
(that matters)

Review Team
Meeting
Content creators, designer, developer,
project manager.

Usability Study #2 Results
● Headed in the right direction!
● I hadn't really thought about using the library for this
information
● It is set up well.
● I really like it.
● The site is cheerful, upbeat, attractive and welcoming.

Research Page Usage
2011: 458419
2012: 746304
= 62.8% increase

Resources
Cotler, Emily and Kelly Goto. Web ReDesign
2.0: Workflow That Works. Berkeley: New
Riders, 2005. Print.
Budiu, Raluca and Jakob Nielsen. Mobile
Usability. Berkeley: New Riders, 2012. Print.
Novak, David. Taking People With You: The
Only Way to Make Big Things Happen. New
York: Penguin, 2012. Print.

Contact Me
Christa Werle
Sno-Isle Libraries
o: 360-651-7160, m:425-446-2387
cwerle@sno-isle.org
www.linkedin.com/in/cwerle/

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Streamline content for your users & you

1. Streamline Content for Your Users & You Christa Werle, Sno-Isle Libraries cwerle@sno-isle.org

2. Where we were: ● 30 subject categories (2012) ● 4 proposed subject categories ● 1000+ recommended websites (2010) ● 150 recommended websites (2012) ● 14 recurring user feedback themes ● Usability study #1 - baseline ○ I didn’t feel like I had a clear sense of what direction to go. ○ I need immediacy and it’s not here. I have to read to understand the difference between everything and that doesn’t work for me.

3. Team own it.

4. Who is your audience? 100 librarians & 672,000 public

5. What are you going to say? (that matters)

6. Where will you say it? content & design

7. Content creators work.

9. Designers & developers work.

10. Review Team Meeting Content creators, designer, developer, project manager.

11.

12.

13.

14. How often? think resources

15. Is it working? usability & analytics

16. Usability Study #2 Results ● Headed in the right direction! ● I hadn't really thought about using the library for this information ● It is set up well. ● I really like it. ● The site is cheerful, upbeat, attractive and welcoming.

17. Research Page Usage 2011: 458419 2012: 746304 = 62.8% increase

18. Resources Cotler, Emily and Kelly Goto. Web ReDesign 2.0: Workflow That Works. Berkeley: New Riders, 2005. Print. Budiu, Raluca and Jakob Nielsen. Mobile Usability. Berkeley: New Riders, 2012. Print. Novak, David. Taking People With You: The Only Way to Make Big Things Happen. New York: Penguin, 2012. Print.

19. Contact Me Christa Werle Sno-Isle Libraries o: 360-651-7160, m:425-446-2387 cwerle@sno-isle.org www.linkedin.com/in/cwerle/

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