Final ReportWithCoverNoAppendices

Prairie View, TX
Communi-Versity
Economic Development
Strategic Plan
February 2011
Prepared For:
PRAIRIE VIEW ECONOMIC DEVELOPMENT CORPORATION
P.O. BOX 817
44500 U.S. Business 290
PRAIRIE VIEW, TX 77446
FRANK D. JACKSON, MAYOR OF PRAIRIE VIEW
PREPARED BY
TEXAS ENGINEERING EXTENSION SERVICE
KNOWLEDGE ENGINEERING DIVISION
Point of Contact:
Joan Quintana
Economic Development Program Director
Joan.Quintana@teexmail.tamu.edu
(979)458-6720

PRAIRIE VIEW ECONOMIC DEVELOPMENT
STRATEGIC PLAN
February 2011
PREPARED FOR:
PRAIRIE VIEW ECONOMIC DEVELOPMENT CORPORATION
P.O. BOX 817
44500 U.S. Business 290
PRAIRIE VIEW, TX 77446
FRANK D. JACKSON, MAYOR OF PRAIRIE VIEW
POINT OF CONTACT:
TEXAS ENGINEERING EXTENSION SERVICE
KNOWLEDGE ENGINEERING
301 Tarrow Street
College Station, Texas 77840
Joan Quintana, Economic Development Program Director
Joan.Quintana@teexmail.tamu.edu
(979)458-6720

Table of Contents
Background.............................................................................................................................................3
Prairie View Community Assessment Summary .......................................................................................5
Prairie View A&M University Economic Opportunities Assessment Summary ..........................................7
Economic Development Values, Strategic Goals and Objectives.............................................................12
Action Plan............................................................................................................................................14
Next Steps.............................................................................................................................................17

Prairie View Economic Development Strategic Plan Page 3
BACKGROUND
The City of Prairie View believes collaboration with Prairie A&M University and other stakeholders will
enhance overall quality of life for citizens, create jobs, and stimulate the community’s economic growth.
This collaboration has come to be known as “Communi-Versity”, a joint venture of the community and
the university which brings together leadership from the City, Prairie View A&M University (PVAMU),
the Federal Reserve Bank of Houston, the Texas Engineering Extension Service (TEEX), and private sector
expertise such as that of George Johnson Development. The purpose of Communi-Versity is to create an
advisory board focused on continuing the economic development process in Prairie View. For additional
information on Communi-Versity meetings, please see Appendix A, Communi-Versity Meeting Notes.
The City of Prairie View partnered with Texas Engineering Extension Service (TEEX) to design a university
based economic development strategic plan. TEEX served as the facilitator for community visioning,
market research, and for the development of Prairie View’s Comprehensive Economic Development
Strategic Plan.
In order to document and analyze the current state of Prairie View, creating a “snapshot” of sorts, TEEX
conducted a community assessment as the initial step of the strategic planning process (See Appendix
B, Prairie View Community Assessment, 2010). The community assessment provides an examination of
the community and an economic profile through several distinct but interrelated components such as
community demographics, income statistics, industrial profiles and an audit of infrastructure, financial
vitality and other local assets. The assessment also provides a baseline against which to measure
progress as community leaders execute the strategic plan.
TEEX launched the strategic planning process with the Community Visioning Workshop (See Appendix C,
Prairie View Visioning Session Participants) in Prairie View, held July 20, 2010. Sixty participants
provided input during the Community Planning Workshop on areas they felt would have the most
positive impact on Prairie View’s future. The Prairie View City Council members invited community
stakeholders (developers, business leaders, university faculty/researchers, land owners/citizens, and
PVAMU students) to a public forum in order to identify the community’s challenges, to discover notable
assets and to establish a “community” vision. The community visioning workshop was designed by TEEX
to document a community’s perceived strengths, weaknesses, opportunities and threats to prosperity.
Through the workshop, TEEX captured the dreams and concerns of the community by allowing
attendees to voice a vision for community development and economic prosperity. TEEX asked attendees
the following questions.
• What would you like to preserve about Prairie View?
• What would you like to change about Prairie View?
• What does Prairie View look like six years from now?

After a successful Community Planning workshop, TEEX staff documented the input from attendees,
carefully including all ideas and visions (See Appendix D, Community Economic Development Priorities
Matrix). The document was presented to a smaller group of stakeholders who were then asked to
provide rankings of each idea based upon their feelings as to the importance of each idea, resulting in a
combined prioritized listing of potential economic development activities. The majority of the subjects
proposed had high rankings; however, increasing retail developments, growing African-American
heritage tourism, and creating housing projects were among the top priorities.
TEEX then hosted a Leadership Review Workshop in College Station on December 14, 2010 in order to
review the Matrix Ideas for Prairie View in combination with the Prairie View A&M University
Opportunities Assessment (See Prairie View A&M University Opportunities Assessment). The result of
the Leadership Review Workshop was preliminary economic development strategies for the City of
Prairie View, and the appraisal of the strategic projects, functions, and tasks that must be completed to
realize the vision from the stakeholders at the visioning session.
The complete findings and recommendations of this effort are presented in this plan in addition to the
Community Economic Development Priorities Matrix, Rankings Map, and Prairie View Community
Assessment.
Based upon input received from workshop attendees, the monthly Communi-Versity meetings, and
several weeks of additional research and documentation, TEEX has compiled this Prairie View Economic
Development Strategic Plan.

PRAIRIE VIEW COMMUNITY ASSESSMENT SUMMARY
Prairie View is a community of 7.22 square miles, located on 4,620 acres in Waller County, Texas, just 45
miles northwest of Houston. Prairie View is served by the major highway US 290 and, according to the
Texas Department of Transportation, thousands of people travel on this highway each day.
Approximately 5,576 residents currently call Prairie View home. According to the Texas Water
Development Board, Prairie View, Waller County and Texas will continue to grow in population over the
next 40 years by 56%, 174%, and 102% respectively. There are 35 small businesses located within the
City of Prairie View as well as Prairie View A&M University (PVAMU), which is the city’s largest business,
with 1200 employees. The City of Prairie View lacks retail development, housing, and recreational
activities for the students; therefore, neighboring cities benefit economically from the PVAMU student
and faculty population.
According to the Office of Financial Aid at PVAMU, the average student spends over $2,000 each year on
personal expenses and travel. The direct economic impact of PVAMU on Waller County is estimated at
$155,799,683 per year. This impact is associated with $61.01 million in faculty and staff wages and
salaries, $64.64 million in other institutional spending (including construction), $20.78 million in
spending by undergraduate students, $7.45 million in spending by graduate students, and $1.91 million
in spending by visitors. The direct economic impact of PVAMU on the greater Houston region is
estimated at $214.92 million per year. This impact is associated with $61.01 million in wages and
salaries for faculty and staff, $64.64 million in other institutional spending, $51.45 million in spending by
undergraduate students, $30.57 million in spending by graduate students, and $7.26 million in spending
by visitors to the University.1
PVAMU enrolls over 8,203 students every year; therefore, the student
population has the potential to enhance the economy of Prairie View since they are the primary
consumer population in the city.
The following summary of key findings of the community assessment provides a snapshot of life in
Prairie View today.
• Prairie View is part of the Waller Independent School District (ISD) along with the communities
of Hockley and Waller. Waller ISD is classified as “recognized”, the second highest possible
rating in the Texas Accountability Ranking System according to the Texas Education Agency.
• The district has a dropout rate consistently lower than the state and regional averages. The 2008
dropout rates were:
o Waller ISD 6%
o Regional average 11.8%
o State average 10.5%
1
The Economic Impact of Prairie View A&M University on Waller County, the Houston-Baytown-Sugar Land MSA, and the State
of Texas

• The 2008 Per Capita Personal Income in Waller County was $32,642. This ranked 104th among
the 254 Texas counties. The 2008 PCPI in Texas was $37,809.
• The Texas Department of Transportation (TXDOT) projects the population of Houston to
increase by 64% between 2006 and 2035, which will drastically increase traffic on the city’s
major highway, US 290. The population of the Highway US 290 corridor between Loop 610 and
FM 2920, currently approximately 543,000 people, is projected to expand to 888,000 by 2035.
• Eighty-one percent of Prairie View jobs are held by workers younger than 55. Forty-three
percent of these jobs employ workers age 29 or younger and 38% by individuals aged 30-54.
• Statistics show that 89% of Prairie View workers live outside of Prairie View. Seventy-five
percent of these workers live in Harris County (20% of Prairie View workers live in Houston),
11% live in Waller and 3% living in Hempstead.
• Prairie View’s largest population group is comprised of persons aged 20-40. This age group
encompasses the greatest share of the labor force and is likely associated with Prairie View
A&M University. PVAMU, the city’s largest employer, has approximately 1200 employees.
• The Texas Higher Education Coordinating Board mandated PVAMU must increase the number of
students by 17% by Fall 2015 and 35% for the Fall of 2020.
• In 2008, Waller County had a total personal income (TPI) of $1,174,130. This TPI ranked 77th in
the state and accounted for 0.1 percent of the state total.

PRAIRIE VIEW A&M UNIVERSITY
ECONOMIC OPPORTUNITIES ASSESSMENT SUMMARY
Prairie View A&M University, originally Alta Vista Plantation, was established as the Alta Vista
Agricultural and Mechanical College of Texas for Colored Youth on August 14, 1876. The University,
which is the second oldest public university and the oldest state supported Historically Black College
and University (HBCU) in Texas, has a rich history and culture that dates back to the Post Antebellum
Period. Because Prairie View A&M University is the major driver of the City of Prairie View economy, an
assessment of opportunities to further enhance the University’s economic impact on the community is a
logical function of the community’s economic strategy development process. To perform the economic
opportunities assessment, TEEX conducted interviews with deans, department heads, faculty and
researchers to identify and assess the research and educational opportunities within the University that
might have potential for great economic impact. TEEX sought to uncover potential opportunities for
economic development such as commercializing university innovations from research activities and/or
technology and research endeavors that can offer both the university and the city opportunities for
growth and development.
To begin this process, TEEX first interviewed Dr. Willie Trotty, Prairie View A&M University’s Vice
President for Research and Development. Dr. Trotty provided insight into some of the university’s key
research successes and areas of expertise and provided a list of faculty and staff to start TEEX series of
interviews. In all, TEEX interviewed the following members of Prairie View A&M University faculty and
staff, gaining considerable insights into the resources within the university that could potentially
contribute to economic growth within the community. Appendix E, PVAMU Interviewee Minutes
provides a summary of all interviews conducted.
• Dr. Raul Cuero: Agricultural Research Scientist
• Dr. McWhinney: Research Scientist, Nutritional Biochemistry
• Dr. Sukesh Aghra: Chemical Engineering Professor
• Dr. Tian-sen Huang: Research Scientist Solar Observatory
• Dr. Fredrick Richards: Dean of Agriculture and Human Sciences
• Dr. Kendall Harris: Dean of the College of Engineering
• Dr. Adela Mora-Gutierrez: Agricultural Researcher
• Dr. Munir Quddus: Dean of the College of Business
• Dr. Ikhlas Sabouni: Dean of the School of Architecture
• Dr. Kevin Storr: Physicist/Professor
• Dr. Akel Kahera: Community Development Interim Dean and TIPHC Director
• Dr. Abburi Kumar: Department Head, Physics & Professor, Electrical & Computer
• Dr. Harriete Block: Biology Department Head
• Dr. Betty Adams: Head of Nursing Program
• Dr. Hyacinth Rodney: Dean, College of Juvenile Justice & Psychology

• Dr. Godson Osuji: Research Scientist, Biochemistry
• Dr. Michael Gyamerah: Chemical Engineering professor
• Dr. Ananda Amarasekara: Professor of Chemistry and Research Scientist
• Dr. Ronald Boyd: Professor Chemical Engineering
Based on the findings from interviews with faculty, TEEX identified promising areas to further assess and
validate Prairie View’s potential to compete and distinguish itself. Areas reviewed for market
competitiveness included:
• African American heritage research, education and tourism
• Agriculture research and development / food and nutrition
• Science Technology Engineering and Math education for minorities
TEEX identified activities in Texas and throughout the U.S. that can provide models for programs at
Prairie View. Considering PVAMU’s expertise and resources and given the local and/or regional demand
for research and/or development activities in the identified markets, TEEX defined specific opportunities
for enhanced community and university collaboration that have a high likelihood to impact the growth
of jobs and wealth creation in Prairie View and for enhancing PVAMU’s ability to attract research and
development funding to the university.
Prairie View A&M University Opportunity Recommendations
Following a number of workshops, faculty interviews and meetings, as well as market reviews to validate
recommendations, TEEX identified the best opportunities for Prairie View A&M University to enhance
the local and regional economy. Pursuit of each of these areas will require ongoing and, in some cases,
enhanced collaboration between the university and community leaders if both are to realize the
greatest possible impacts.
African American Heritage Preservation, Research, Education and Tourism Development
The Prairie View A&M University is home to the Texas Institute for the Preservation of History and
Culture. The mission of the Texas Institute for the Preservation of History and Culture is to collect,
preserve, study and make available for research, records, documents, artifacts and other items relating
to the history and culture of Texas with emphasis on the contributions of African Americans throughout
the state. The Institute also encourages the collection and preservation of disappearing materials such
as historic buildings, written documents, vernacular architecture, burial sites and oral histories.
Although the Institute has received recognition for its documentaries and research efforts on the Wyatt
Chapel Cemetery located on the north side of Prairie View A&M University, the Institute has great
potential to become a hub for African-American heritage preservation, education, research and tourism.
When benchmarking African-American heritage tourism throughout the United States, TEEX identified a
number of research entities and tourism opportunities in other states and a number of trails and

heritage sites throughout Texas. The Texas Historical Commission (THC) released a booklet in December
2010 that includes information about more than 150 locations throughout Texas with significant
connection to African American history in the state. THC also released a web site,
www.africanamericansintexas.com with information from the booklet and about the Texas Heritage
Trails program.
That the Institute exists at Prairie View and that Texas has invested in the African Americans in Texas
website and tourism booklet, are both indicators of a strong interest in African American culture and
history preservation in Texas. Furthermore, the creation of the National Museum of African American
History and Culture, Smithsonian will open opportunities for significant traveling exhibits from the
Smithsonian Collection. Prairie View should position itself to serve, not just as site for hosting such
exhibits, but also as a library and repository in support of scholarly research and education activities.
Finally and significantly, Prairie View A&M University and the City of Prairie View will benefit
significantly by placing emphasis on the creation of tourism experiences to attract visitors to the
community.
Toward these ends, the Communi-Versity economic development strategy committee adopted a grand
yet noble vision for an African American Heritage Village at Prairie View, Texas. It is envisioned that the
park would both literally and figuratively connect the university and the community with a roughly 80-
acre development including walking trails, exhibit halls, eateries, retail and outdoor amphitheatre. A
foundational element of the Village is an African American Heritage Library and Museum which would
become the new home of the Texas Institute for the Preservation of History and Culture.
All aspects of the Heritage Village will provide insight into and the opportunity to experience African
American culture, past and present. “Soul food” restaurants, shopping, demonstration sites, exhibit halls
and even the amphitheater will emphasize African American folk art, musical performances, traditional
meals, and so on. The exhibits would be chronologically arranged so that visitors can “walk through” the
history of African-Americans and their culture. In an interview on this topic, Prairie View Mayor Frank
Jackson explained the origins of African-Americans from the nations of Africa to the present, noting the
subsequent transmutations and the progressive advancements of the culture within Western
Civilizations, in order to present a comprehensive overview of the various phenomena of the African-
American experience. A summary outline of historical milestones to be featured in the Heritage Village is
included in Appendix F, Heritage Village Milestones along with a rendition of the proposed concept.
The impact of this development on both the University and community – not to mention Texas and the
U.S. – will be profound. No such experience exists anywhere in the nation. And by developing the
experience as a part of the University and community, the Heritage Village will provide recreational
venues for students and members of the community and visitors and create sustainable jobs and
opportunities for small business owners. Research and education jobs will also be created as the
Institute grows in prominence and collections. The Brown Foundation of Houston and the National
Endowment for the Humanities (NEH) are key funding targets for the advancement of Heritage Tourism

in Prairie View. Visits to Washington D.C. to seek NEH support are anticipated to take place during the
first quarter of 2011.
STEM Education Targeting Minority Populations
To ensure that the United States remains a leader in the global economy, experts say the nation must
engage and motivate more students in science, technology, engineering and mathematics, focusing on
girls and minorities in particular to help fill future job demands2
. PVAMU is ideally suited to address the
need to attract and graduate larger numbers of minorities in science and engineering due to the
successes of the Colleges of Engineering and Education and the high population of minority students at
the University.
In the short term, programs will bring together the university’s education, engineering and science
faculty to form innovative student programming and teacher training seminars and conferences. These
conferences would take advantage of expertise and resources on campus to benefit teachers and
conference participants. PVAMU resources that may be utilized include the Solar Observatory, as well as
other specialized physics and engineering laboratories, providing an additional source of funding to
support the facilities while providing teachers and other participants with unique learning laboratories.
In the longer-term, the creation of a Prairie View A&M University K-12 school is desired, by Prairie View
Leaders from the City and University, in order to educate the children of PVAMU faculty and staff,
among others within the region over time. The school will also demonstrate methods and train teachers
on best practices for K-12 STEM education.
The Gates Foundation and the Department of Education are key funding targets for the initial phases;
however, public and private partnerships are required for the University School to come to fruition.
Many models exist throughout the state that can be emulated for the concept of a University School.
Commercialization and Entrepreneurship
PVAMU, predominately the College of Agriculture, is actively working with the Office of Technology
Commercialization of Texas A&M University System in College Station, Texas on a number of licensing
opportunities. These licenses represent major innovations for agriculture and food nutrition that could
become potential opportunities of growth of university research and thus job creation. Prairie View
A&M is fortunate to employ some inventive and passionate researchers who have exhibited a strong
entrepreneurial spirit and are committed to creating ground-breaking developments within their fields.
Given the existing commercialization activity on campus and the enthusiasm of those already working in
this area, TEEX hosted an alumni event on campus featuring Brett Cornwell, Texas A&M University
System Associate Vice Chancellor for Commercialization (See Appendix G, Opportunity Prairie View).
Mr. Cornwell explained the purpose of the Office of Technology Commercialization and addressed
potential entrepreneurs or sponsors of spin out businesses. The event was well attended and as a
2
http://www.eschoolnews.com/2010/04/27/every-child-needed-to-boost-economy/

result, a Prairie View Angel Network is beginning to take shape. The Angel Network is composed of
alumni who invest in and support start-up ventures that are created to support the commercialization of
university intellectual property. This innovation based economic development activity represents a long-
term yet potentially very significant growth area for Prairie View A&M and the community. By engaging
university alumni in these potential investment opportunities, the university brings this important base
of support closer to the community while providing meaningful value to alumni.
To encourage the growth of PVAMU’s fledgling commercialization activity and foster a culture of
entrepreneurship on campus and in the community, the City of Prairie View should continue to partner
with the university to regularly host activities on campus that will foster an innovation eco-system. If
PVAMU leaders continue to provide venues for exchange of innovation, success stories, and best
practices, innovation will naturally grow and awareness of commercialization opportunities will increase,
thus increasing entrepreneurship and business growth.

ECONOMIC DEVELOPMENT VALUES, STRATEGIC GOALS AND OBJECTIVES
The citizens of Prairie View, TX enjoy the small town values that exist within the community and want to
preserve them. They appreciate the sense of family and the friendly, safe, and personal relationships
that characterize their day-to-day interactions. Although the City of Prairie View has an extreme
shortage of housing, commercial developments, and employment opportunities, the city has great
potential for economic expansion due to land availability, interested investors, a growing regional
population and the continued growth of Prairie View A&M University.
Currently, the city’s main corridor, University Drive, has the potential to become the concentration for
commercial and office development as well as small retail developments. The Prairie View City Council
desires to enhance the image along the University Boulevard (between Old Business 290 Highway and
the 1098 intersection) because it is the major gateway to the university and it is symbolically at the
heart of the city. University Drive could become a vibrant and inviting environment for faculty, students,
and residents of Prairie View. The development of well‐endowed gathering places along University
Boulevard will serve the residents of the city and the university community in a manner that is
consistent with sustainability and future economic growth. To alleviate the existing conditions of poor
design, neglect, vandalism and most of all the absence of people, the concept of a well‐planned civic
gathering place will provide a multipurpose social environment to create growth and maintain a holistic
community connection.
Prairie View has contracted with George E. Johnson Development as the city’s development liaison in
order to create a master plan for developing the City of Prairie View. GEJ Development is actively
promoting Prairie View to attract retail, restaurants and housing, with residential developments being
the driving force that would attract businesses to the community.
Values Driving Growth and Prosperity
Through the strategy development process, Prairie View identified core values that will drive the
community’s economic development efforts. All goals, objectives and activities undertaken as part of
Prairie View Economic development should support one or more of these values, namely:
• Maintain and enhance a small town experience
• Sustainable and pedestrian friendly development
• Pride in Heritage: Preservation and celebration of African American heritage
• Collaboration between city and university
Strategic Goals
• Become a community whose small town experience and abundant economic opportunity are
magnets for businesses and individuals wanting to make Prairie View their home

• Celebrate our African-American heritage through preservation, education and tourism
development
• Actively pursue collaboration with Prairie View A&M University in order to create high quality
jobs and encourage innovation
• Build and sustain distinctive and attractive communities with a strong sense of place
• Create affordable housing opportunities and choices for a range of household types, family size
and incomes
• Encourage citizen and stakeholder participation in development decisions
Objectives
1. Attract housing and retail developments to Prairie View and enhance community infrastructure
2. Advance the science, technology, engineering and math education of the region’s minority and
underprivileged children
3. Encourage entrepreneurship in Prairie View; support existing business and attract new ones
4. Become the state’s hub for African American heritage preservation and cultural tourism
5. Promote Prairie View

ACTION PLAN
The Prairie View community is poised for prosperity and growth and has a clear vision for strengthening
their economy. The following action steps are intended to provide focus for Prairie View economic
development activities going forward.
Objective 1: Attract housing and retail developments to Prairie View and enhance community
infrastructure.
Action Steps Measure of success Time
frame
1A. Encourage and support housing
development
Increase number of rooftops and
housing typologies thus increasing
population
1 – 3 years
1B. Continue efforts to open a Farmers
Market
Partnership with County, USDA and
Agriculture Dept with PVAMU is
established
A Farmers Market is to be located in
Prairie View
1 year
1C. Develop University Drive “Main Street” with eateries, benches,
sidewalks and retail with community
and university connectivity
1 - 3 years
1D. Transit Oriented Development Continued collaboration with Houston
Metro and Waller County; plans
developed for intercity transportation
service
1 – 3 years
1E. Establish entertainment and recreational
venues
Committee established to develop
strategy for attraction and
recruitment of entertainment and
recreational activities
1 year
1F. Build, attract and recruit medical care
industry
Explore partnerships with established
regional medical facilities to open 24
hour satellite clinic in Prairie View
3 years
1G. Enhance broadband accessibility Explore and apply for grant
opportunities for building high speed
internet capabilities
1 year
1H. Improve mail service Continued avocation of zip code for
residents and businesses in Prairie
View
1 year
1I. Build and recruit financial institutions FDIC banking institution with full
banking service in Prairie View
2 years
1J. Develop city parks system Develop and implement a Master Park
Plan for the city
1 – 2 years

Objective 2: Advance the science, technology, engineering and math education of the region’s
minority and underprivileged children
frame
2A. Develop a Prairie View University School/
Prairie View University High School
Committee developed to establish
comprehensive plan for high school
1 year
2B. Develop partnership with Gulf Coast
Workforce
Workforce training site in Prairie View
for youth and adults
2 years
Objective 3: Encourage entrepreneurship in Prairie View; support existing business and attract new
businesses
frame
3A. Develop a Business Attraction strategy to
focus on restaurants and retail
Attraction strategy implemented
resulting in increase in sales tax
revenue
2 years
3B. Leverage university research and
education programs for economic
development
Enhance active partnership between
PVAMU and the city
The City of Prairie View and PVAMU
leaders host 2 activities per year that
will foster an innovation eco-system
1 year &
ongoing
3C. Foster and support a culture of
entrepreneurship within the university and
community
Establishment of a formal program of
entrepreneur support services
Collaboration between SBDC,
Cooperative Extension Program and
emerging entrepreneurs
2 years
Objective 4: Become the state’s hub for African American heritage preservation and cultural tourism
frame
4A. Document and celebrate history of
Prairie View through tourism
Committee established that is actively
developing and promoting heritage
festivals and events
Within 6
months &
ongoing
4B. Pursue development of African American
Heritage Village
Joint PVAMU and City of Prairie View
committee actively working to secure
planning and development funds
Within 6
months &
ongoing
4C. Attract and build lodging and
accommodations
Implement the Master Plan developed
by George E. Johnson, Inc.
1- 3 years

Objective 5: Promote Prairie View
frame
5A. Update and maintain the appearance of
and content on Prairie View web site
Content updated and content about
economic development added and
regularly updated
Within 6
months &
ongoing
5B. Use online and social media networks to
promote city and engage stakeholders
Social media presence established and
actively managed
1 year
5C. Engage PVAMU Alumni in the economic
development/business development process
PVAMU Alumni invest in commercial
developments
PVAMU Alumni are recruited for C-
level talent for university technology
start-ups
1 – 3
years
5D. Continually update the community and
region on Prairie View progress
Hold event to celebrate adoption of
the Prairie View Economic
Development Strategic Plan
City hosts quarterly Town Hall
meetings
City leaders communicate progress as
opportunities arise at community
events
Within 6
months
Ongoing
Ongoing

NEXT STEPS
Ultimately, this Strategic Plan provides the foundation for and insight on priority activities that need to
be pursued. The following next steps will establish a strong basis for moving forward and implementing
Prairie View’s Economic Development Strategic Plan:
1. Review the plan with stakeholders and those involved in adoption of the plan;
2. Adopt the Prairie View Economic Development Strategic Plan; and
3. Promote and celebrate completion and implementation of the plan.
Upon adoption of the plan, TEEX staff will make recommendations and assist in scheduling meetings
with state and federal agencies and will accompany leaders to Austin to advocate for funding.
GOVERNMENT RESOURCES & FUNDING OPPORTUNITIES
In order to fully and effectively implement a successful Economic Development Strategic Plan, Prairie
View would benefit greatly from researching and utilizing available government resources and
funding opportunities. Pursuing such funds needs to be approached in a united and coordinated
manner. Below are key departments or organizations which offer resources and funding applicable to
Prairie View recommended initiatives.
US Department of Agriculture – Rural and Community Development (www.usda.gov)
• Home Financing in Rural Areas
• Water-Environment Programs
• Community Facilities Loans and Grants
• Essential Utility Services
• Infrastructure and Rural Development Policy
• Rural Energy Loans and Grants
• Rural Development State Office
• Rural Economy
National Endowment for the Humanities
• Sustaining Cultural Heritage Collections
Helps cultural institutions meet the complex challenge of preserving large and diverse holdings of
humanities materials for future generations by supporting preventive conservation measures that
mitigate deterioration and prolong the useful life of collections
• America's Historical and Cultural Organizations
(Planning and Implementation Grants) Supports the development of humanities content and
interactivity that excite, inform, and stir thoughtful reflection upon culture, identity, and history in
creative and new ways
• America's Media Makers
Grants for Media Projects: Development Grants and Production Grants.

• Digital Humanities Start-up Grants
Program Is Designed To Encourage Innovations in the Digital Humanities
The Brown Foundation
Texas Historical Commission- (http://www.thc.state.tx.us/index.shtml)
• American Tourism Partnership Grants
http://www.thc.state.tx.us/grantsincent/graht.shtml
• Texas Historical Commission's Military Sites Program
http://www.thc.state.tx.us/militarysites/milprogram.shtml
• History Museums Grants
http://www.thc.state.tx.us/grantsincent/gramus.shtml
• Certified Local Government Grant
http://www.thc.state.tx.us/grantsincent/graclg.shtml
Texas Department of Housing and Urban Development - (www.hud.gov/local)
• Community Development Block Grant (CDBG)
(www.hud.gov/offices/cpd/communitydevelopment/programs/)
Texas Association of Community Development Corporations - (www.tacdc.org)
Department Of Education
• Texas Education Agency
• 2011-2012 Public Charter School Start-Up Grant
Bill and Melinda Gates Foundation
National Association of Charter School Authorizers (NACSA)
• Awards funds to Independent School Districts that have charter schools
Michael and Susan Dell Foundation
• Awards funds to Independent School Districts and charter schools
Center for Educational Innovation – Public Education Association (CEI-PEA)
Preserve America – (www.preserveamerica.gov)
• Matching Grant Program
• Save America’s Treasures
Economic Development Administration, U.S. Department of Commerce - (www.eda.gov)

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