SlideShare ist ein Scribd-Unternehmen logo
1 von 32
 
[object Object],[object Object]
First the format Then the region Lastly the station
Who we are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Radio in the US ,[object Object],[object Object],[object Object],[object Object]
The Radio Optimizer Method ,[object Object],[object Object],[object Object]
Our Strategy ,[object Object],[object Object]
Influence / Presence ,[object Object]
Products ,[object Object],[object Object],[object Object],[object Object]
The market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
The 8 Formats Its behavior in 2009
News/Talk ,[object Object],[object Object],[object Object],[object Object],[object Object]
Classical Music ,[object Object],[object Object]
News Music ,[object Object],[object Object],[object Object]
News Classical ,[object Object],[object Object],[object Object],[object Object]
Jazz ,[object Object],[object Object],[object Object],[object Object]
AAA ,[object Object],[object Object]
News Jazz ,[object Object],[object Object],[object Object]
Variety Music ,[object Object],[object Object]
The audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Profile ,[object Object],[object Object],[object Object]
The Regions ,[object Object],[object Object],[object Object]
New England Middle Atlantic South Atlantic
East N Central West N Central South Central
Mountain Pacific
Mexico Tourism Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Regional mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reports and proof of performance ,[object Object],[object Object],[object Object]
Our Value ,[object Object],[object Object],[object Object],[object Object]

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (6)

Audience in pakistan
Audience in pakistanAudience in pakistan
Audience in pakistan
 
Pandora
PandoraPandora
Pandora
 
Live Music Streaming Opportunity Valuation
Live Music Streaming Opportunity ValuationLive Music Streaming Opportunity Valuation
Live Music Streaming Opportunity Valuation
 
Audience.2
Audience.2Audience.2
Audience.2
 
Audience
AudienceAudience
Audience
 
The State of Webradio: Pandora vs. Apple
The State of Webradio: Pandora vs. AppleThe State of Webradio: Pandora vs. Apple
The State of Webradio: Pandora vs. Apple
 

Ähnlich wie Radio Optimizer

Introduction To Radio Advertising
Introduction To Radio AdvertisingIntroduction To Radio Advertising
Introduction To Radio Advertisingdrgradioguy
 
Ihop
IhopIhop
IhopPPW
 
Audiences hamzaa new
Audiences hamzaa newAudiences hamzaa new
Audiences hamzaa newkinghamzaa
 
Audiences hamzaa new
Audiences hamzaa newAudiences hamzaa new
Audiences hamzaa newkinghamzaa
 
Audiences hamzaa new
Audiences hamzaa newAudiences hamzaa new
Audiences hamzaa newkinghamzaa
 
AAM 103 Radio Research
AAM 103 Radio ResearchAAM 103 Radio Research
AAM 103 Radio Researchantoniettar
 
"RADIO IS VISIBLE"
"RADIO IS VISIBLE""RADIO IS VISIBLE"
"RADIO IS VISIBLE"brandklub
 
Why Choose Radio?
Why Choose Radio?Why Choose Radio?
Why Choose Radio?ben_sumner
 
This Is Cincinnati Public Radio
This Is Cincinnati Public RadioThis Is Cincinnati Public Radio
This Is Cincinnati Public Radioperrybradley
 
Online Radio Advertising
Online Radio AdvertisingOnline Radio Advertising
Online Radio AdvertisingEvi Katsoulieri
 
Rab Digital Presentation
Rab Digital PresentationRab Digital Presentation
Rab Digital PresentationTheMarketMan
 
Audience information
Audience informationAudience information
Audience informationLucasjwarren
 
HBCUX Network Overview 2015
HBCUX Network Overview 2015HBCUX Network Overview 2015
HBCUX Network Overview 2015HBCUX Network
 
Portland Children's Museum Media Plan
Portland Children's Museum Media PlanPortland Children's Museum Media Plan
Portland Children's Museum Media PlanEuri Park
 

Ähnlich wie Radio Optimizer (20)

Introduction To Radio Advertising
Introduction To Radio AdvertisingIntroduction To Radio Advertising
Introduction To Radio Advertising
 
Ihop
IhopIhop
Ihop
 
Audiences hamzaa new
Audiences hamzaa newAudiences hamzaa new
Audiences hamzaa new
 
Audiences hamzaa new
Audiences hamzaa newAudiences hamzaa new
Audiences hamzaa new
 
Audiences hamzaa new
Audiences hamzaa newAudiences hamzaa new
Audiences hamzaa new
 
AAM 103 Radio Research
AAM 103 Radio ResearchAAM 103 Radio Research
AAM 103 Radio Research
 
What is y country
What is y countryWhat is y country
What is y country
 
"RADIO IS VISIBLE"
"RADIO IS VISIBLE""RADIO IS VISIBLE"
"RADIO IS VISIBLE"
 
MTVMediaPlan
MTVMediaPlanMTVMediaPlan
MTVMediaPlan
 
Tv vs Radio trends
Tv vs Radio trendsTv vs Radio trends
Tv vs Radio trends
 
Why Choose Radio?
Why Choose Radio?Why Choose Radio?
Why Choose Radio?
 
Media Plan Project
Media Plan ProjectMedia Plan Project
Media Plan Project
 
Media audiences
Media audiencesMedia audiences
Media audiences
 
This Is Cincinnati Public Radio
This Is Cincinnati Public RadioThis Is Cincinnati Public Radio
This Is Cincinnati Public Radio
 
Lotus Fresno Media Kit
Lotus Fresno Media KitLotus Fresno Media Kit
Lotus Fresno Media Kit
 
Online Radio Advertising
Online Radio AdvertisingOnline Radio Advertising
Online Radio Advertising
 
Rab Digital Presentation
Rab Digital PresentationRab Digital Presentation
Rab Digital Presentation
 
Audience information
Audience informationAudience information
Audience information
 
HBCUX Network Overview 2015
HBCUX Network Overview 2015HBCUX Network Overview 2015
HBCUX Network Overview 2015
 
Portland Children's Museum Media Plan
Portland Children's Museum Media PlanPortland Children's Museum Media Plan
Portland Children's Museum Media Plan
 

Kürzlich hochgeladen

GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdflior mazor
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Evaluating the top large language models.pdf
Evaluating the top large language models.pdfEvaluating the top large language models.pdf
Evaluating the top large language models.pdfChristopherTHyatt
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 

Kürzlich hochgeladen (20)

GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Evaluating the top large language models.pdf
Evaluating the top large language models.pdfEvaluating the top large language models.pdf
Evaluating the top large language models.pdf
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 

Radio Optimizer