The document discusses knowledge strategy in a networked society and proposes two propositions: 1) That public value will be more effectively achieved through strategic policies that treat user value as flows across institutions rather than actions based on institution classes. 2) Public value will best be achieved by integrating unrelated institutions into a coordinated strategy. It suggests taking an ecosystem approach to create a public knowledge network and explores how knowledge institutions may need to change to remain relevant in the future.

2. Problem hypothesis Nature and scope of my research Some thoughts on what it all might mean Then let’s talk 1. 4. 3. 2. Agenda

3. Once upon a time, a librarian Director of Cultural Services Libraries Museum and archive Performing arts and cinema Parks and open spaces Sport Who was I?

4. 1991 - First public access to the Internet

5. Once upon a time, a librarian Director of Cultural Services 4,300 public libraries 20,000 terminals ($150m) 30,000 library staff trained ($30m) $75m to create digital services www.peoplesnetwork.gov.uk Director of People’s Network Programme Who was I?

6. Once upon a time, a librarian Director of Cultural Services New strategic government agency www.mla.gov.uk Director of People’s Network Programme Chief Executive of the Museums, Libraries and Archives Council Who was I?

7. Occasional consultant Who am I now?

9. Occasional consultant www.ucl.ac.uk/infostudies/research/ciber Senior Research Fellow “ CIBER research tells us the world as we knew it is being shattered and reassembled by the digital transition, and many of the existing paradigms are bust.” “ It seeks to inform by countering idle speculation, PowerPoint puff and uninformed opinion with the evidence and facts.” Who am I now?

10. Occasional consultant Senior Research Fellow Knowledge strategy in the networked society Chrisbatt.wordpress.com/ PhD researcher Who am I now?

11. What is the problem?

12. The public sector is not good at dealing with the future

13. Will the increasing importance of digital technologies and networks across society require new approaches to public policy formulation, implementation and delivery?

14. Social change

15. Social change

16. Cultural change

17. Fragmentation Disintermediation Participatory culture End of the Enlightenment? Cultural revolution II

18. Music, media, newspapers Utopia or dystopia? App-ization Knowledge is one click away Always on Social revolution

19. Social revolution

20. Music, media, newspapers Utopia or dystopia? Always on Knowledge is one click away Wisdom of the crowd Social revolution

23. Will the increasing importance of digital technologies and networks across society require new approaches to public policy formulation, implementation and delivery? New architectures New policy frameworks New professionals Knowledge and learning in 2050

24. Museums Libraries Archives Universities Colleges Schools Public service broadcasters COLLECTING, CURATING, DISCLOSING CREATING SKILLING CONNECTING INTERPRETING CONNECTING POPULARISING PUBLIC KNOWLEDGE INSTITUTIONS

25. Skyline STATUS QUO PLUS

26. PARTNERSHIPS EXCEPTION NOT NORM Your Paintings Public Catalogue Foundation

28. “ Megaphones of informal learning ” Martin Bean Convergence = competition Who owns the third place? What is a museum website for?

31. The knowledge and learning value chain is highly fragmented

32. Museums Libraries Archives Universities Colleges Schools Public service broadcasters COLLECTING, CURATING, DISCLOSING CREATING SKILLING CONNECTING INTERPRETING CONNECTING POPULARISING Individuals and communities

33. Competition Amazon/Abe iTunes On demand Wikipedia Google Technology On the move Social networking eBooks Bandwidth Aggregation Public Policy Learning Knowledge economy Globalisation Funding pressures Society Fragmentation The crowd Web has the answer 24/7 STATUS QUO 2.0

34. If we did not have libraries, would someone invent them? Straw man argument

35. Why?

36. Public sector does not do synoptic change Anyway, change to what? Lack of broad, long-term strategy Reactive, not proactive Pragmatism, overload, protectionism

37. That the delivery of public value through knowledge and learning based on the binary relationship between institution and user will become more and more ineffective and expensive as online channels become the preferred user choice. PROPOSITION ONE

38. That public value will best be achieved by strategic policies that treat end user value as the product of managed flows across institutions rather than as actions based on classes of institutions: the integration of unrelated institutions into a co-ordinated strategy . PROPOSITION TWO

39. Institutional architecure Value flows Exchange relationships

40. PUBLIC KNOWLEDGE Resources that enable people to understand and learn more about themselves and the world LEARNING The apprehension of knowledge to advantage Public policy Knowledge processes Boundary exchange

41. Methodology

42. Museums Libraries Archives Universities Colleges Schools Public service broadcasters COLLECTING, CURATING, DISCLOSING CREATING SKILLING CONNECTING INTERPRETING CONNECTING POPULARISING PUBLIC KNOWLEDGE INSTITUTIONS How to start a collective debate about knowledge institutions in 2050

43. PEST/SWOT TRIANGLE Shared value flows Boundary exchanges Target audiences Common policy and outcomes Partnerships already in play Mission overlap

44. Public knowledge ecosystem model

45. PUBLIC NETWORK THEORY Organisation theory Policy science Political science Policy networks Policy communities Public network management

46. Hypothesis Ecosystem model Exploration Evaluation/outcomes Networking tool Network theory

47. Managed network environment Radical options review Build toolkit for strategic thought Possible examination of futures studies The skills of the new professional THE EXPLORATION (possibilities)

48. The library in the age of Amazon and Google The app-ization of public service Product before process The museum as school The barefoot knowledge worker STRATEGIC THINKING Browsecasting

49. The future value of knowledge institutions depends on much more than their relationship with technology Citizens and technology Other knowledge institutions Status within information society policy The coming revolution

50. 1. KNOWLEDGE: the raw material of the future Economy development Personal well-being/happiness Creativity and imagination Social capital Discovery and understanding The knowledge revolution

51. 1. KNOWLEDGE: the raw material of the future Education is not enough Informal learning is lifelong Learning to cope and survive Learning just for fun 2. LEARNING: the engine of progress The knowledge revolution

52. 1. KNOWLEDGE: the raw material of the future Content first, institution second Partnering the crowd Inclusion and special needs 2. LEARNING: the engine of progress 3. RELEVANCE: Knowledge must be presented to meet people’s learning needs The knowledge revolution

54. Digipedia Project Digitisation, Curation and Two-Way Engagement Tredinnick, L. Digital Information Cultures Shirky, C. Here Comes Everybody Keen, A. The Cult of the Amateur Leadbeater, C. We Think Postman, N. Building Bridges to the Eighteenth Century Galaxy Zoo Great War Archive Steve: The Museum Social Tagging Project Guardian MPs Expenses crowdsourcing Trafigura and Twitter Europeana Strategic Content Alliance BBC/Public Catalogue Foundation BBC and Open University BM/BBC History of the World in 100 Objects Edgeless University Open University on You Tube Open University on iTunesU Libraries of the Future Beyond Current Horizons REFERENCES www.digipedia13.orangeleaf.org http://www.jisc.ac.uk/publications/reports/2009/digicurationfinalreport.aspx 2008, Chandos 2008, Penguin 2006, Doubleday www.wethinkthebook.net/home.aspx 1999, Vintage Books http://www.galaxyzoo.org/ www.oucs.ox.ac.uk/ww1lit/gwa/ www.steve.museum/ mps-expenses.guardian.co.uk/ www.guardian.co.uk/media/pda/2009/oct/13/twitter-online-outcry-guardian-trafigura www.europeana.eu/ www.jisc.ac.uk/contentalliance http://www.guardian.co.uk/media/2009/jan/28/bbc-digitalmedia www.open2.net/ www.bbc.co.uk/ahistoryoftheworld/ http://www.demos.co.uk/files/Edgeless_University_-_web.pdf www.youtube.com/user/TheOpenUniversity Access via iTunes http://www.futurelibraries.info/content/ www.beyondcurrenthorizons.org.uk/ SLIDE 8 8 17 18 18 18 18 21 21 21 22 22 26 26 26 27 27 28 28 28 29 30