5. CONCEPT ONE – USES AND REASONS
The style here is simply and effective and is in trend of your warm
audience due to its humor and simplistic messages in this
style.
- Bright, bold colors to grab attention.
- Short and snappy messages to remember.
- Mascots that people would remember and or like and grow fond
to.
- The format is simple and allows audience to look at everything
without being bored and looking away.
These are at least some elements I want to bring from this concept
to the final pitch.
6. TIMESCALE, BUDGETING AND PRODUCTION
PROCESS
The timescale of production would be about 3 weeks long.
-the photographer and shoots taking place the first week, for taking images
of the food and models used, post production editing of the raw assets,
additional time for extra shoots if needed.
-Second week being the editing and graphical week of 20 hours worth of
work.
-The third week would be finalizing looks with the client, getting
measurements for the print and adding last touches or changes.
The price of this 3 week period would be around £800 all together, £100 for
the 1250 fliers, £275 for the graphic designers at pay rate of £11 an hour
for 25hours, £250 for the shoot and all elements involved and £75 for
the model, with an extra £50 as bleed costs for extra areas for a safety
net
7. RISK ASSESSMENT FOR ANY SHOOTS
The risk of the food getting on equipment could be a possible issue and
breaking or ruining kit.
Another issue could possibly if the model or crew are allergic to any of the
ingredients and causing them to be unable to shoot or have a reaction
to the food.
To tackle these issues I would have sure the food is handled by only one
person and that there is a perimeter to the food so no enters its space
and ruins it or it gets on something else.
And I would hire crew who are not allergic to the ingredients.
8. LEGAL AND ETHICAL ISSUES
Ethical issues with this adept that people may get offended by the Mexican
themes and find them stereotypical and unfair.
Legal issues may come with not being able to use certain images due
someone else owning them, or copy right of an already existing
company logo.
9. FEED BACK
From the feedback we have deiced to proceed with concept one, due the
feedback of Luis liking the simple look and slogan and the color
scheme.
However down the three concepts Luis liked all three so we are going to
put the best elements of all three in concept one
10. RESOURCES
-Software: Photoshop, illustrator.
-Psychical elements on shoot: photographer, nanna Mexico, runners, team
leader manger to make sure everything is on smooth sailing.
- Post production: photo editor, typographer.
- - client print assets.
11. PERSONAL ACTIVITY
I will be leading the photo editing process which will take around a week
from the assets coming in from the get go then till the end process of
Charlie doing the typography and alignments and the print process.
