Omni-channel marketing infographic for banking

1. IBM Commerce for Banking – Omni-Channel Marketing
Marketing & Merchandising
80%
of CEOs think they
deliver a superior
customer experience...
...but only 8%
of customers agree
58%
of banks customers say
that digital channels are
their preferred channels
Omni-channel marketing delivers compelling marketing interactions
that improve banking customer acquisition and retention rates and
maximize profitable customer revenue growth
Customer insight
Use advanced analytics for a deeper
understanding of customers
Seamless brand
engagement
Design consistent marketing
experiences across all
customer touch points
Personalized
marketing
Capitalize on new
technologies to stimulate
15% - 30%
higher campaign ROIs
20% - 40%
Reduced marketing
costs are typical
10% - 50%
increase in response rates
Financial
Advisors
Branch
SMS
Online
Banking
and Bill Pay
Social
Media
Call Centers
ATMs
and
Kiosks
ChatMobile
Banking
Apps
Email
94%
of outperforming bank
CEOs look to innovative
business and operating
models to pursue
disruptive strategies and
revenue from new sources