2. 3
harnesses the passion and spirit
of collegiate athletics to showcase
the Conference and its member
institutions around the world, while
giving student-athletes access
to transformative life experiences
and impactful cultural exchanges.
Competitive sports events outside
the U.S., Pac-12 Networks content
distribution, people-to-people
exchanges, and educational
initiatives are among the many
Pac-12 Global activities that
support Pac-12 members’ robust
international strategies.
PAC-12 GLOBAL
Across Pac-12 institutions, international
students make up roughly 14 percent of the
student body.
More than 21,000 undergraduate and
graduate students at Pac-12 institutions
are from China.
If the Pac-12 were its own nation, it would
have finished fifth in the medal count
at the 2008 Beijing Olympic Games and
the 2012 London Olympic Games, ahead
of Germany, Australia, and France.
Each Pac-12 athletic team is able to participate
in international tours once every four years
for cultural and competitive experiences.
The 2015 Pac-12 China Game represented
the first regular season contest ever in
China by a major U.S. sports league,
collegiate or professional.
Pac-12 Networks content can be seen any-
where in the world with more than 850 live
sporting events distributed internationally
through media partnerships that include
YouTube, EverSport, and LeSports.
PAC-12 GLOBAL FAST FACTS
3. 54
2011:
Pac-12 Global is founded,
leveraging the power of
elite collegiate athletics
to support its members’
international initiatives
AUGUST 2012:
UCLA Men’s Basketball
trip to China
MARCH 2013:
Pac-12 hosts U.S.-China
Symposium on Collegiate
Sports Development
JUNE 2013:
Pac-12 Volleyball
All-Stars trip to China
AUGUST 2013:
California Women’s
Basketball trip to China
MARCH 2014:
Pac-12 hosts second
U.S.-China Symposium
on Collegiate Sports
Development
AUGUST 2014:
Pac-12 Men’s Basketball
All-Stars trip to China
FEBRUARY 2015:
Pac-12 partners with
LeSports to stream men’s
basketball
games in China
AUGUST 2015:
Beijing Normal University
women’s soccer team
travels to U.S. to take
on Arizona State and
California
OCTOBER 2015:
LeSports streams the first
college football game
in China: California vs.
Washington State
NOVEMBER 2015: The
Pac-12 becomes the first U.S.
sports league, collegiate or
professional, to host a regular
season contest in China as
Washington defeats Texas in
the inaugural Pac-12 China
Game presented by Alibaba
SEPTEMBER 2015:
Pac-12 Networks begins
international distribution
partnership with EverSport
AUGUST 2014:
Pac-12 Networks begins
international distribution
partnership with YouTube
MAY 2015:
Alibaba Group signs on
as the presenting partner
of the 2015 and 2016
Pac-12 China Games.
MARCH 2015:
Pac-12 hosts third
U.S.-China Symposium
on Collegiate Sports
Development
JUNE 2014:
Pac-12 Volleyball
All-Stars trip to China
AUGUST 2013:
Arizona State Men’s
Basketball trip to China
AUGUST 2012:
Bayi Women’s Volleyball
Team travels to U.S. to
take on California,
Stanford, UCLA, and USC
AUGUST 2012:
Pac-12 begins partnership
with Federation University
Sport China (FUSC), an
arm of the Chinese Ministry
of Education and the
Chinese governing body
for collegiate athletics
PAC-12 GLOBAL TIMELINE:
5. 98
MAKING HISTORY:
The 2015 Pac-12 China Game
The Pac-12 became the first U.S. sports league, collegiate or professional, to host a regular
season contest in China. The game also proved to be a seminal educational exchange
for student-athletes and offered a vehicle for Pac-12 member institutions to deepen their
academic ties with China.
The game exposed the Chinese to new aspects of American sports culture, sparked
interest in and awareness of the Pac-12 and collegiate sports, and spawned new
investment in developing a Chinese college sports system.
ALIBABA PARTNERSHIP:
The Pac-12’s partnership with Chinese-based online commerce leader Alibaba included
a private round table discussion with founder Jack Ma, innovative digital marketing
campaign, grassroots outreach, and game distribution on Alibaba’s Youku Tudou.
The Pac-12 is the first sports property to partner with Alibaba in such a deeply
integrated manner.
ALIBABA CAMPUS EXPERIENCE:
Student-athletes completed an educational seminar on Chinese business at the
Alibaba Group’s campus in Hangzhou. The seminar focused on societal, cultural,
and business trends taking place across China.
CULTURAL ACTIVITIES:
The student-athletes and university delegations participated in a series of
cultural activities in Hangzhou and Shanghai, including visits to ancient temples
and city landmarks, as well as an evening city tour on the Huangpu River.
COMMUNITY ENGAGEMENT:
The Washington men’s basketball team participated in a clinic and
scrimmage with Special Olympics athletes from the Shanghai Pudong
Special Education School.
FULL U.S. COLLEGE BASKETBALL EXPERIENCE:
The Pac-12 China Game featured the authentic “Pac-12 experience”
complete with elite competition, passionate alumni, cheerleaders,
mascots, and in-game entertainment.
HIGH-LEVEL SUPPORT:
Former NBA star Yao Ming, Alibaba Group CEO Jack Ma, UCLA
Legend Bill Walton, and University of Washington President Ana
Mari Cauce actively participated throughout the week of events.
MEDIA COVERAGE:
The Pac-12 China Game attracted national media coverage in
China, including top Chinese TV segments, high profile print
media stories, and influential Chinese digital articles.
7. 1312
LE SPORTS PARTNERSHIP:
The Pac-12 has an exclusive two-year partnership with
LeSports, China’s leading digital sports platform, to live
stream more than 250 sporting events across four Pac-12
sports, including football and men’s basketball, through
the 2016-17 academic year. Le Sports has a monthly
viewership of more than 70 million people per month.
YOUTUBE AND EVERSPORT PARTNERSHIP:
Through partnerships with EverSport and YouTube, Pac-12
Networks content is available 24 hours a day in more than
200 countries across every platform.
PAC-12 CHINA GAME:
Through its partnership with Alibaba, the Pac-12 China
Game will be distributed across multiple digital and linear
channels in Mainland China. In addition the game will be
broadcast live in the U.S. on ESPN.
EVENTS MEDIA
ALL-STAR WOMEN’S VOLLEYBALL
CHINA TOUR:
In June 2016, a Pac-12 All-Star women’s volleyball
team travels to China to play against Chinese
competition in Beijing, Nanjing, and Shanghai,
combining elite athletics with cultural and
educational events.
CAL FOOTBALL, SYDNEY CUP:
In August 2016, Cal’s football team battles Hawaii
in Sydney, marking the first college football regular
season game ever played in Australia.
2016 PAC-12 CHINA GAME:
Stanford and Harvard tip off the 2016-17 regular
season in Shanghai for the second annual Pac-12
China Game presented by Alibaba.
CHINESE SOCIAL MEDIA PRESENCE:
The Pac-12 continues to build its presence in China
via social media accounts like Weibo and WeChat.
During the week of the Pac-12 China Game, 8 million
people viewed Pac-12 content on these platforms,
and more than 100 pieces of content were created
to inform the Chinese about the Pac-12’s events
in China.
PAC-12 GLOBAL IN THE NEWS:
Pac-12 Global projects have attracted coverage by
leading sports and business media outlets, including
Sports Illustrated, USA Today, Bleacher Report, Sports
Business Journal, NBC Sports, Bloomberg, and CNN Money.
ACADEMIC MARKETING, PR & SOCIAL
FEDERATION OF UNIVERSITY SPORTS OF
CHINA (FUSC) PARTNERSHIP:
Headquartered in Beijing under China’s Ministry
of Education, the Federation of University Sports of
China (FUSC) is the solely authorized national
organization for university sports. Since 2011, the
Pac-12 and FUSC have collaborated on various
initiatives to advance the integration of sports and
education in China.
COACHING EDUCATION PROGRAM:
The Pac-12, along with the Chinese Scholarship
Council and the FUSC, has developed a three-month
training platform for Chinese coaches to study
at Pac-12 universities. Coaches from the University
of Utah and Arizona State University will train
200 Chinese coaches on strategies and techniques
in men and women’s basketball, track & field,
swimming, and cheerleading.
SPORTS AND EDUCATION SUMMIT, SHANGHAI:
Each year, the Pac-12 and FUSC facilitate discussions
about the challenges and opportunities presented
by combining sports and education both in the U.S.
and China. The events feature panel discussions,
speeches, and case studies by officials from Pac-12
and Shanghai universities, the FUSC, and the
Chinese Ministry of Education, as well as Yao Ming
and Bill Walton.
8. 1514
Explore additional competitive sporting events and
platforms to support Pac-12 member institutions’
global strategic initiatives.
Partner with more content distribution platforms
throughout the world to showcase 850+ events across
nearly 30 men's and women's sports.
Develop merchandising and licensing opportunities
to leverage the iconic brands of Pac-12 member
institutions globally.
Create events and media platforms to engage the
Conference’s global alumni network and create
Pac-12 ambassadors worldwide.
Leverage Pyeongchang 2018, Tokyo 2020, and
Beijing 2022 to reinforce the Pac-12’s global
presence and Olympic Games success.
PAC-12 GLOBAL
LOOKING FORWARD
