1. An introduction to Chilli Sauce
A marketing inspiration company
chris@chillisauceinspiration.com
www.chillisauceinspiration.com
+61406 045424

2. About Chilli Sauce
Chilli Sauce is a marketing inspiration company
A dash of Chilli Sauce puts spice into marketing plans AND
provides inspiration for the people that write them
2.
Learning/
Training
Insights in Action
Innovation
Brand Building
Presentation Skills
Workshop design and
facilitation
Insight Creation
Innovation
Strategic Planning
1.
Marketing
Solutions
Our offer
Insight
Innovation
Brand Strategy
3.
Blended
Programmes

3. 1. Marketing Solutions
• We solve thorny marketing, innovation, branding and strategy
problems. We focus on facilitation, especially getting diverse
groups of stakeholders to share their ideas and then work
together to solve the challenge
• Some of the challenges we‟ve tackled
– Innovation – to generate and craft new product concepts
based on the idea of energy
– Strategy – create and prioritise a series long term growth
opportunities that will drive incremental sales
– Insight Creation – to harness existing research data (and
the collective brain power of senior marketers) to
generate an insight that will unlock growth
• Powerful insights/ideas/decisions and actions
• Buy-in from key stakeholders
Output
A quick and easy way to
experience the Chilli Sauce
approach

4. Marketing Solutions – Case Study*
BRIEF: Create a new brand strategy for one of Australia’s
favourite cereal brands
What we did
1. Myth Busting
Review of current research to get the facts
2. Hypothesis Generation (Workshop)
Co-create a long list of strategic opportunities for growth
3. Analysis
Quantify the size of prize for each option
4 Decision-time (Workshop)
Prioritise the opportunities using pre-agreed criteria
Results
“This brand is now back in
growth. The project helped us
identify a completely new
target audience and paved the
way for a new product that has
helped us enter a whole new
category”
* Chilli Sauce is a new company so this case study refers to work carried out by us in a former
life in a parallel universe

5. 2. Learning/ Training
(1 day off-the-shelf modules)
• Insights in Action
• Innovation and Ideation
• Brand Building
• Presentation skills
• Workshop design and facilitation
Our training menu
A highly efficient way of injecting new skills and
ideas, the training is interactive, intensive and
blends theory, case studies and hands on
application.
Our menu includes
core marketing skills
and broader
management skills

6. Training and Learning – key principles
• Balance of theory, case studies and
hands on exercises
• Lots of pauses for questions, feedback
and discussion
• Teach in small groups – 10-15
attendees
• Use simple tools and make sure they‟re
applied with passion
• Where possible use real live business
issues as test cases or the tools
• Follow up down the track to ensure
the ideas get embedded and used.
Our training is hands-on, pacey and interactive!
Client feedback*
”What a great day! The tools are
easy to use and apply and the way
they were explained was really
clear ”
* Chilli Sauce is a new company so this case study refers to work carried out by us in a former
life in a parallel universe
”This course is one of my favourite
courses I’ve ever taken. I believe
that it is designed to be very
practical and I have no doubt that I
will be able to use the tools to
increase my strategic thinking "

7. 3. Blended Programmes
(learning and doing combined)
Our aim is to solve the challenge AND arm
clients with powerful tools to apply to similar challenges in the
future
1. Planning
– Identify the „task at hand‟ and agree which
tools to use to solve it (these may be your
existing tools or new ones)
2. Training/Doing
– Share the tools and techniques via training
workshops
– Facilitated application of the theory to the
agreed challenges via project teams
3. Embedding
– Work with project teams to refine and craft the
plans and embed the training
Typical Project Flow
It’s like a 2 for 1 deal!
You get stuff you can use and
tools to apply to future
challenges.

8. Blended Programme– Case Study*
BRIEF: Accelerate the transformation of our company from
commodity supplier to brand-led manufacturer via creation
of a Marketing and Innovation Academy
What we did
1. Deep dive
Review what’s working and what needs to change
2. Design and development
Created a tailor-made set of frameworks for four key
disciplines: strategic planning insight
generation, innovation and brand building
3. Deployment
Roll out the frameworks via training, e-
learning, animated videos and support for brand plan
writing
Results
"Brilliant! The whole programme
was nicely tailored to the way we
work . The new tools are
particularly helpful for helping us
structure our thinking"
* Chilli Sauce is a new company so this case study refers to work carried out by us in a former
life in a parallel universe
This programme touched over 400 people from
marketing, innovation, category management and sales

9. Lower Blood Sugar Levels
Eating chillies can have a very positive impact
on people that are overweight or suffer from
diabetes
Improve Heart Health,
Chillies can have a dramatic impact on your
health by helping to boost circulation and also
act as a thinner to help protect against strokes.
Acts as a Therapeutic & Relaxant
Studies now reveal that Chillies can have a
Therapeutic effect on the body, allowing one to
relax more easily.
Help to Burn Fat
Capsaicin is a thermogenic compound,
and increases the metabolic rate,
which aids in the fat
burning process.
What
Chilli Saucetm
delivers*
Insight Innovation and Strategy
Training and Learning
Blended learning/doing programmes
Chilli Sauce is a new company but these are some of the clients
we’ve worked with in a previous life and in a parallel universe
What chilli
peppers deliver
Summary

10. Training Course Specifics
• Insights in Action
• Innovation and Ideation
• Workshop Design and Facilitation

11. Insights in action: did you know?
• “Insight” is a word that is so widely misunderstood and
misused - it needs defining up front
• Insight generation requires a clear process, supported
by simple tools (our process is called “S.N.I.B.”)
• An insight is an answer to a quantified, prioritised
strategic question
• Insights are generated by teams (not individuals)
• One insight is better than two
• Insights are powerful single minded sentences that
inspire, direct and connect to a business need
• You can‟t sell insights (they need an accompanying
“big bold idea” to turn them into dollars!
These principles
underpin our “Insights
in Action” course
Learning Programme - Details

12. Innovation and Ideation: did you know?
• Creativity doesn‟t deliver practical commercial outputs
unless it‟s given the „freedom‟ for a tight brief!
• Many of us have either forgotten or feel unable to bring
out their “inner creative”. But we all have it within.
• Creative behaviours such as
„building‟, „signalling‟, „prototyping‟ and „connecting‟
help to reveal hidden creative talents
• The human brain naturally reinforces the connections it
makes. What‟s needed t build creative ideas is
punchy, provocative STIMULUS. It helps to break old
stale connections and generate new ideas
• An idea isn‟t an idea unless you can draw it
• Creative thinking doesn‟t mix with analytical thinking.
They need to be kept in separate spaces!
These principles
underpin our
“Innovation and
Ideation” course
Innovation Programme - Details

13. Workshop Design and Facilitation: did you know?
• Just like a formal meeting, workshops need clear
structure, planning and preparation
• The facilitator‟s role is to focus on process – not output
• A group „forms‟ in the first few minutes of a workshop, so
it‟s vital that the facilitator sets the session up correctly
from the very first moment
• Attending a workshop can feel threatening. Lots of
positive feedback and encouragement gives people
“permission” to say what they think
• Creative workshops produce ideas and broad
direction. It‟s unlikely they‟ll deliver detailed
recommendations or decisions.
These principles
underpin our
“workshop facilitation”
course
Programme Details

14. Chris Meredith
+61 406 045 424
chris@chillisauceinspiration.com
www.chillisauceinspiration.com