1. Facebook Upgrades…
Again

6. #1: Cover photos
1. Great opportunity for strong first impression
2. Size- 850 x 315 pixels
3. Cannot contain the following:
• Price or purchase information
• Contact information
• Reference to user interface elements
• Calls to action
4. Need help? Use my friends at TweetPages.com

7. #2: Timeline
1. Updates appear in two columns
2. Updates appear in chronological order

8. #3: Highlighting posts
1. Good way to call attention to specific post
(like an image)

9. #4: Pinned posts
1. Pinned posts appear at the top of Timeline
2. Pinned posts appear at the top for 7 days
3. You can only pin one update at a time
4. Suggestion: use for promotions, special
offers, and important updates

10. #5: Milestones
1. Use Milestones to tell a story about your
company
2. Highlight important company events
3. You can add Milestones to Timeline from the
past

11. #6: Tabs are now “Apps”
1. No more tabs on the left navigation
2. Apps go from 520 pixels wide to 810 wide
3. Current apps will still function after 3/30
4. Use as “call to action” buttons (111x74)
5. Only 4 show at a time
• You can have 12 total
• 2 are default (photos and likes)

12. #7: No more default landing pages
1. New visitors to your Page will land on your
Timeline by default
2. You no longer have control of where you
“land” visitors

13. #8: Messaging
1. Your fans can now send you a message instead
of posting only on your wall
2. One more inbox to manage
3. Easier for customers, etc to reach out to you
(more effective customer service)

14. #9: Admin panel
1. Now appears on the top of your Page
2. Shows notifications, new likes, messages and
your Insights

15. #10: Advertising
1. “The content is the ad”
2. “Premium ads” for 25k/month
• Ads in the news feed
• Mobile ads
• Ads on the log out page
• Reach Generator
3. Reach Generator
• 75% reach versus 16% reach

16. Your next steps:
1. Create a cover photo and profile picture for your
Page (TweetPages.com)
2. Update or delete your tabs (now “apps”)
3. Create a strong 1st impression by pinning a post
4. What Milestones can you share?

17. Thursday, March 29th at 8:00 PM EST/5:00 PM PST
www.GetSocialRadioShow.com