It's not enough to just "Tweet" on Twitter. You should know how to best use your 140 characters. With these tactics, you can write Tweets that drive traffic and convert!

1. Twitter Optimization
Best Practices for Profiles, Tweets, etc.

2. What Is Your Goal? Engagement!
Priority #1 = Link Clicks Next, Public Sharing
Replies Retweets

3. Impressions → Clicks → Conversions

4. How Do You Get The Most Engagement?
Write “Perfect Tweets”
Short, effective headline-style copy
Tag the right #hashtags and @users
Send at the best time for people to see it

5. Basics of Tweet Length
No longer than 140 characters, including text & links.
Tweet
Text
+
(11 - 20 characters)

6. Common Tweet Lengths
Brief (28-30 characters)
Succinct, declarative statements or questions.
Example: “This movie is the worst ever!”
Long Copy (140 characters)
Conversational, detailed, full sentences, links
Example: “Congrats to @FriendName at
@Startup! It was only a matter of time for them to
raise funding - their product has so many
satisfied customers! bit.ly/SampleLink”

7. How Should You Approach Writing Tweets?
Empower Users To Engage With Your Tweets
Simply, Ask! Leave Room For Comments

9. How Should You Approach Writing Tweets?
Show up in Notifications & Searches
Mention @Users Use #Hashtags & Keywords

11. When Do You Send Tweets?
Think About The
Work Day
Commute
Lunch
After Work

12. When Do You Send Tweets?