DT1

1. Design challenge 1
Thu 14th
– Mon 19th
September 2016
Image and Anchorage

2. Preparing Minds
• What do the following words mean?
– Media Language
– Representation
– Institutions
– Audience
– Encode
– Decode
– Denotation/ Signifier
– Connotation/ Signified
– Anchorage
• Give an example for each

6. Dumb Ways To Die
• Australian public service campaign
• Appeared in newspapers, local radio, outdoor
advertising, throughout Metro Trains and on Tumblr
starting Nov 2013
• "The aim of this campaign is to engage an audience
that really doesn’t want to hear any kind of safety
message”
• According to Metro Trains, contributed to a more
than 30% reduction in "near-miss" accidents by
January 2013

7. Your challenge
• Come up with a poster designed to promote one of
the following:
– School uniform
– Punctuality
– Not dropping litter
• Consider image and anchorage
• Think about denotation and connotation
– What signifiers will you use?
• How will text link to image?
• You have until the end of Monday’s lesson