A short presentation prepared for the OnlineMarketingMagic event in Windsor on 17/11/09. The theme was making the most of your Christmas Promotion and I wrote the slides to give people a checklist for any type of Marketing activity they\'re planning. Hope you enjoy it and all feedback welcomed. thanks

1. Attractive
Marketing
Helping you find and
keep your customers
www.markdharris.co.uk

2. Why my presence?
 Who?
Marketing at ICI Dulux Paints, London
Energy, O2 (Mobile) & SpinVox (Mobile)
 What?
Supporting local business with Marketing
 How?
Translating your unique offer into
marketing that attracts your customers
 Where?
A Premium Car brand, software co,
to a photographer going online

3. Today’s Christmas list…
 Growing online presence
 Planning your present list
 Wrapping your present
 Posting your presents
 Your presents…

4. Growing online presence…
 88% research online before buy
 Word of Mouth moved from Pub
 Social Media develops TRUST
 TRUST before BUY
 RELATE before TRUST
 COMMUNICATE before RELATE
 Customers into Ambassadors

5. Business presence online…

6. Planning your present list…
 What do your ideal customers need?
 What are you offering them?
 Why they need yours?
 Who else using yours?
 How get yours?
 Why buy yours now?
 PS - Why not?

7. Wrapping your present…
 An OUT-STANDING offer
 Keep CUSTOMER CENTRAL
 Inject your Unique PERSONALITY
 DIFFERENTIATE, don’t discount
 Free TASTER
 INTERACTIVE online and in-store
 ENCOURAGE early-bookers

8. Your Christmas presence…
 CONSISTENT Customer Experience
 Make ONLINE unique
 ENGAGE with customers
 Website, Blog, E-news
 Twitter, BLUK, LinkedIn, Facebook
 Google AdWords, F2F, In-store tasters
 How the experts do it …

10. Your presents …
 Need help with your promotions?
 Free planning consultation (worth £125)
 FIRST 3 PEOPLE
 Free Attractive Marketing Takeaway
www.markdharris.co.uk

11. Questions please…
www.markdharris.co.uk