1. A P P S E A R C H A N A LY T I C S
May 2011
App Search Analytics | May 2011 1

2. A B O U T C H O M P ’ S A P P S E A R C H A N A LY T I C S
Welcome to the eighth edition of
Chomp’s App Search Analytics Report!
Chompʼs technology powers the most advanced search engine for native and web apps across the
worldwide iOS and Android markets. The metrics outlined in this report provide insight into app search
trends across iOS and Android using Chompʼs on-device search functionality within the US during the
month of May.
Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition of
App Search Analytics refers to data collected May 1 - 31 but references previous months for trending
and comparison purposes.
To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts
App Search Analytics | May 2011 2

3. A N A LY T I C S H I G H L I G H T S U M M A R Y
May Spotlight
App Search Usage Trends
Think app search and mobile web trends are the same? Think again. See how traffic patterns vary
across Chomp by time of day and day of week with an inside look at how our app search metrics
stack up against Googleʼs mobile search graphs.
Current Event Related Queries
The query for ʻbibleʼ made a strong showing in the month of May, especially leading up to the
predicted rapture on May 21st. There are 1,700+ bible related apps across both app stores.
See how traffic patterns vary across Chomp by time of day and day of week. Plus, see how our
metrics stack up against Googleʼs mobile search graphs.
International Search Trends (& top apps!)
With the explosion of apps globally, Chomp offers a snapshot of unique queries by country and
shares top app downloads across Android and iOS abroad. From the UK to Saudi Arabia, app
seekers showcase an array of interests from dating to books and personal finance.
App Search Analytics | May 2011 3

4. A N A LY T I C S H I G H L I G H T S U M M A R Y
App Search Analytics
Top Queries
After seven straight months of non-app name query domination, app names make headway with 11%
growth across iOS and Android. 13 different game varieties including ʻadventure gamesʼ, ʻshooting
gamesʼ and ʻboard gamesʼ appear in the top 25 lists.
App Monetization
Paid app downloads on Android increase 2% but decrease by 1% on iOS. App sales prove a worthy
strategy for developers with paid apps; Camera+ reduces from $1.99 to $0.99 and earns the #1 spot on
the iOS Chomp 55. Coincidence? We think not!
Best in Category
Android users want utilities at the same rate as entertainment while trends on iOS remain consistent.
Top three categories across both platforms are entertainment, games and utilities...though not
necessarily in that order.
The Chomp 55
Find out which iPhone and Android apps won the hearts and minds of Chomp users during April.
Five (or more) of the top 10 ten Chomp 55 apps are paid for the third month in a row (iOS).
Androidʼs top 10 gets diverse, featuring apps from five different categories
App Search Analytics | May 2011 4

5. APP USAGE METRICS
App Search Analytics | May 2011 5

6. 7 D AY S N A P S H O T: S E A R C H T R A F F I C ( C H O M P )
App Search Demand Persists Beyond Weekends
The snapshot below compares Chomp app search traffic over a seven day week to a graph released by
Google via their Inside Search event in June. While Googleʼs mobile web traffic peaks primarily on
weekends, Chomp traffic skews high during both early and late days of the week.
Chomp
Google
Mon Tue Wed Thurs Fri Sat Sun
App Search Analytics | March 2011 6

7. 2 4 H O U R S N A P S H O T: S E A R C H T R A F F I C
Chomp Searches Stay Consistent Throughout the Day.
Below is a side-by-side comparison of Chomp hourly usage and mobile web browsing via Google. With
gradual searches in the morning and peaks between 1pm and 11pm, the timing of usage across Chomp
illustrates less variance in usage patterns than the Google mobile web graph.
Chomp
traffic
Google
5am 7am 9am 11am 1pm 3pm 5pm 7pm 9pm 11pm 1am 3am
App Search Analytics | March 2011 7

8. CURRENT EVENT APP SEARCHES
App queries correlate with real time events.
May marked predictions of a rapture and subsequent trending app queries for ʻbibleʼ. The highest
traffic day occurred on May 20th, one day prior to the predicted rapture. Similar queries such as
ʻbiblesʼ resulted in similar daily traffic patterns throughout May.
Predicted Rapture
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
App Search Analytics | May 2011 8

9. I N T E R N AT I O N A L S E A R C H T R E N D S
ʻFreeʼ was the #1 search term across all countries sampled on Android.
The snapshot below represents the top queries and subsequent app downloads on select
countries around the globe through the Chomp app on Android. Top queries in Saudi Arabia infer
the need for localized apps.
Top App Queries by Country Top App Downloads by Country
United Kingdom Canada Saudi Arabia United Kingdom
“free” “free” “free” • FX Camera
“games” “games” “chat” • Angry Birds
“top apps” “free apps” “top apps”
Canada
“adventure games” “top apps” “gps navigator” • Slice It!
“utilities” “puzzle games” “islam” • FX Camera
“puzzle games” “utilities” “theme”
“free apps” “musical instruments” “dating” Saudi Arabia
• Wisepilot - GPS Navigator
• Movies
Germany
Germany India Australia • Angry Birds
“free” “free” “free” • Bonsai Blast
“games” “entertainment” “games”
India
“calendar” “fun” “top apps” • Angry Birds
“fun games” “camera” “free apps” • TubeMate You Tube Downloader
“productivity” “top apps” “productivity”
“utilities” “games” “adventure games” Australia
“rpg games” “music” “utilities”
• Star Traders RPG
• Words With Friends Free
App Search Analytics | May 2011 9

10. I N T E R N AT I O N A L S E A R C H T R E N D S
App search abroad shows more diversity on iOS.
The snapshot below represents the top queries and subsequent app downloads on select countries
around the globe through the Chomp app on iOS. While five of six listed countries queried for ʻgameʼ a
larger diversity of search terms are noticed in iOS app searchers abroad vs Android.
Top App Queries by Country Top App Downloads by Country
United Kingdom Canada Saudi Arabia United Kingdom
“games” “games” “games” • Gunman
“free” “board games” “adventure games” • Ramp Champ
“adventure games” “free apps” “islam”
Canada
“doodle” “adventure games” “chat” • Adobe Photoshop Express
“business” “puzzle games” “kids games” • Doodle Movie Challenge
“entertainment” “utilities” “books”
“movies” “simulation games” “travel” Saudi Arabia
• Opera Mini Web browser
• Labyrinth Lite Edition
Germany
Germany India Australia • Lego Star Wars the Complete Saga cheats
“music” “dial” “games” • Bordatlas
“expenses” “productivity” “shooting games”
India
“music streaming” “contacts manager” “adventure games” • Google Earth
“business” “puzzle games” “free” • Free Music Download Lite
“rss” “contact” “client”
“personal finance” “books” “voice” Australia
“star wars” “free games” “productivity”
• Adobe Photoshop Express
• TapDefense
App Search Analytics | May 2011 10

11. CHOMP SEARCH METRICS
App Search Analytics | May 2011 11

12. ANDROID QUERIES
The “Top Queries” list shows the top 25 entries typed into the Chomp search Top Queries
• free
box on Android devices during May. *Note: no app names were entered
• Games
though “facebook” was in the #44 position followed by “twitter” at #72. • top apps
• free apps
Non-App Name vs. App Name • Utilities
• Entertainment
• adventure games
• puzzle games
• free games
16% • rpg games
• books
• fun
• music
• Productivity
• chat
• texting
• action games
• calendar
84% • movies
• Social Networking
• Photography
• utility tools
• camera
Non-App Name • business
Android - May 2011 App Name • 3d games
App Search Analytics | May 2011 12

13. iPHONE AND iPOD QUERIES
The “Top Queries” list shows the top 25 entries typed into the Chomp search Top Queries
box on iOS devices in May. Compared to April the ratio of non-app name vs • Games
• adventure games
name queries shifted 9% in favor of name searches. • puzzle games
• Entertainment
Non-App Name vs. App Name • free apps
• Utilities
• Productivity
• books
• free
• free games
20% • Business
• music
• Photography
• Social Networking
• chat
• shooting games
• Lifestyle
• movies
80% • board games
• fun games
• fashion
• kids games
• camera
Non-App Name • to do list
iOS - May 2011 App Name • calendar
App Search Analytics | May 2011 13

14. A N D R O I D A P P D O W N L O A D S : F R E E V S PA I D
On Chomp, only 5% of all Android Downloads were paid, a 2% increase over April. The $0.01 - $5
prices points grew by a combined 1.8% with the $1.00 range earning a 0.9% overall increase. The paid
app with the highest number of referrals was Beautiful Widgets for 1.99.
1.7% 0.01 - 1.00
1.5% 1.01 - 2.00
5%
Paid 0.6% 2.01 - 3.00
0.3% 3.01 - 4.00
0.4% 4.01- 5.00
0.1% 5.01 - 6.00
0.1% 6.01 - 7.00
0.0% 7.01 - 8.00
95% Free 0.0% 8.01 - 9.00
0.1% 9.01 - 10.00
0.1% Other
App Search Analytics | May 2011 14

15. i O S A P P D O W N L O A D S : F R E E V S PA I D
Developers offering paid iOS apps saw downloads decrease by 1%, compared to April. The $.99
price point has grown a combined 2.4% since April. While on the whole, apps priced above $14.99
decreased by .4%, the $31.99 segment represents 35% of the ʻOtherʼ price points ($16.99 - $899.99).
9.2% 0.99
16% 2.9% 1.99
Paid 2.0% 2.99
0.3% 3.99
0.8% 4.99
0.2% 5.99
0.2% 6.99
0.1% 7.99
0.0% 8.99
84% Free
0.3% 9.99
0.1% 14.99
0.3% Other
App Search Analytics | May 2011 15

16. M O S T P O P U L A R A N D R O I D C AT E G O R I E S
Games hold strong but ʻutilitiesʼ evens the score with ʻentertainmentʼ. Other positive trends
occurred in books (+1.3%), travel (+.4%), business (+.4%) and education (+.2%). The category
with the highest loss was games (-2.0%).
27.1% games
16.3% utilities
2%
2% 16.3% entertainment
3%
games 7.8% social networking
3%
27% 5.4% music
3%
5.3% productivity
lifestyle 4.4% lifestyle
4%
3.2% photography
productivity 3.1% books
5% 2.8% travel
2.3% healthcare & fitness
music
1.6% news
5%
1.0% business
utilities 0.9% finance
social networking
16% 0.8% sports
8%
0.7% weather
entertainment 0.6% education
16% 0.3% medical
App Search Analytics | May 2011 16

17. M O S T P O P U L A R i T U N E S C AT E G O R I E S
Category rankings on iOS stay consistent. While entertainment and games continue to capture
41% of the category market share, medical, finance and weather remain on the bottom three
positions with only 1.7% of the combined total. Shifts occurred only between books and news.
21.8% entertainment
18.6% games
2%
2% 8.4% utilities
2%
2% entertainment 8.0% lifestyle
2% 22% 7.8% productivity
3% 6.6% social networking
4% 4.9% reference
3.8% photography
4% 3.7% music
2.9% education
5% 2.3% travel
2.1% business
social networking games 1.8% healthcare & fitness
7% 19%
1.5% navigation
1.5% books
productivity 1.4% news
8% sports
utilities 0.9%
lifestyle
8% 8% 0.7% medical
0.7% finance
0.3% weather
App Search Analytics | May 2011 17

18. THE CHOMP 55- Android
App Search Analytics | May 2011 18

19. C H O M P ’ S T O P 5 5 O F M AY - A n d r o i d
Congratulations to Chompʼs top 55, our list of the most popular Android apps in May!
These apps have captured the hearts and minds of Chomp users over the past month.
1 Lookout Mobile Security Free Utilities #12 April, #27 March
2 Dictionary.com Free Books Chomp 55 debut
3 Google Maps Free Travel #7 April, #1 Mar
4 Google Reader Free News #32 in April
5 GO SMS Pro Free Social Networking #9 in April
6 Dolphin Browser HD Free Social Networking #23 April, #30 March
7 Zedge Ringtones & Wallpapers Free Utilities Chomp 55 debut
8 Pandora Internet Radio Free Music #14 in April
9 Google Translate Free Utilities #43 in April
10 Google Sky Map Free Books Chomp 55 debut
App Search Analytics | May 2011 19

20. C H O M P ’ S T O P 5 5 O F M AY - A n d r o i d ( 1 1 - 5 5 )
11 Angry Birds Seasons #39 in April 34 Advanced Task Killer
12 Movies #24 in April 35 Opera Mini Web Browser
13 The Weather Channel 36 Twitter
14 Angry Birds Rio #37 in April 37 Androidify
15 LauncherPro #34 in April 38 Facebook for Android
16 TweetDeck (Twitter, Facebook) #1 April, #40 March 39 Shazam
17 IMDb Movies & TV 40 Adobe Photoshop Express
18 Flash Player 10.3 41 ASTRO File Manager #8 in April
19 Yelp 42 SoundHound ($4.99) #49 in April
20 Barcode Scanner 43 Google Translate
21 Evernote 44 AppBrain App Market
22 Words With Friends Free 45 WhatsApp Messenger #30 in April
23 TuneIn Radio #17 in April 46 Google Voice #50 April, #46 March
24 Google Goggles 47 Bump
25 JuiceDefender - battery saver #29 April, #28 March 48 Paper Toss
26 Handcent SMS #16 in April 49 Jewels #25 in April
27 SoundHound #42 in April 50 Gmail #55 April, #2 March
28 Unblock Me FREE 51 Firefox
29 Google Docs 52 ColorNote Notepad Notes #46 in April
30 Backgrounds 10,000 Wallpapers 53 Speedtest.net Mobile #11 in April
31 Adobe Reader #26 in April 54 GO Launcher EX #5 in April
32 Google Chrome to Phone #36 in March 55 Fruit Slice #2 in April
33 GasBuddy - Find Cheap Gas #10 in April
App Search Analytics | May 2011 20

21. THE CHOMP 55- iOS
App Search Analytics | May 2011 21

22. C H O M P ’ S T O P 5 5 O F M AY - i O S
Congratulations to Chompʼs top 55, our list of the most popular iPhone apps in May!
These apps have captured the hearts and minds of Chomp users over the past month.
Trends in the far right column are tracked month-over-month, or in this case October – May.
1 Camera+ $1.99 Photography #8 Apr, #17 Feb, #2
Jan
2 The Moron Test $0.99 Entertainment #35 in Dec
3 Fruit Ninja Lite Free Games Chomp 55 debut
4 OpenTable Free Travel Chomp 55 debut
5 Read It Later Pro $2.99 News #3 in March
6 Find My iPhone Free Utilities #11 in Nov
7 Reeder $2.99 News #25 Jan, #25 Dec,
#40 Nov
8 Lose It! Free Healthcare & #20 in April
Fitness
9 Retina Wallpapers HD w Glow... Free Entertainment #35 Apr, #23 Feb,
#38 Dec
10 RunKeeper Free Healthcare & #53 in Jan
Fitness
App Search Analytics | May 2011 22

23. CHOMP’S TOP 55 OF APRIL - iOS (11 - 55)
11 The Moron Test: Section 1 33t WordSearch Unlimited Free
12 Sol Free Solitaire 35 FML Official
13 Fandango Movies - Times & Tickets 36 Waze GPS & traffic (#48 Apr, #28 Mar, #31 Feb, #18 Oct)
14 Apple Store (#53 Mar, #31 Dec) 37 Dictionary.com - Dictionary & Thesaurus (#17 Apr)
15 Game Dev Story (#3 Apr, #55 Feb, #15 Oct) 38 Epicurious Recipes & Shopping List (#41 Mar, #43 Feb)
16 SoundCloud 39 Wikipanion
17 Emoji Free! 40 redbox (#13 Feb)
18 HeyTell (#6 Dec) 41 Netflix (#46, Apr, #22 Mar, #18 Feb, #28 Jan, #33 Dec, #22 Nov, #24
Oct)
19 Dropbox (#20 Feb, #31 Jan, #33 Dec, #22 Nov, #24 Oct) 42 AroundMe
20 Engadget 43 WebMD Mobile (#54 Apr, #4 Mar)
21 Instagram (#14 Apr, #47 Mar, #30 Dec, #14 Nov, #19 Oct) 44 Sky Burger (#55 Apr, #55 Mar, #53 Nov)
22 Plants vs. Zombies (#28 Apr, #36 Feb, #49 Jan, #43 Dec) 45 Key Ring Reward Cards
23 Tiny Wings (#9 Apr, #19 Mar, #4 Feb) 46 Facebook (#11, Apr, #37 Mar, #25 Feb, #23 Jan, #19 Dec, #3 Nov,
#29 Oct)
24 Tumblr (#21 Apr) 47 PayPal (#53 Feb)
25 RedLaser (#50 Feb) 48 Mega Jump
26 Cut the Rope (#38 Apr, #38 Feb, #18 Jan, #26 Dec, #12 Nov, #20 Oct) 49 Allrecipes.com Dinner Spinner (#6 Apr)
27 TuneIn Radio Pro 50 Angry Birds (#15 Apr, #32 Mar, #39 Feb, #42 Nov, #37 Oct)
28 Amazon Mobile (#40 Mar, #42 Feb, #32 Dec, #39 Nov, #19 Oct) 51 MyTown (#49 Apr)
29 Cut the Rope Lite (#24 Apr, #30 Mar, #19 Jan, #52 Dec, #17 Oct) 52 Wikipedia Mobile (#51 Apr, #48 Mar #15 Feb)
30 Pocket God 53 Trainyard Express (#36 Dec, #21 Nov, #47 Oct)
31 WolframAlpha (#50 Oct) 54 StumbleUpon! (#6 Mar, #21 Feb)
32 Hipstamatic (#38 Nov, #21 Oct) 55 Pulse News for iPhone
33t Speedtest,net Mobile Speed Test
App Search Analytics | May 2011 23

24. THANK YOU! For questions, comments or additional
information, please email robin@chomp.com
App Search Analytics | May 2011 24