2. Social Media Defined
• What is it?
– Social Media is the future of
communication, a countless array
of tools/platforms that increase
and enhance the sharing of
information. It includes text,
photos, audio, video.
There is no other low-cost promotional method out
there that will easily give you large numbers of
visitors.
10/22/2011 XD Web Solutions :: http://xdwebsolutions.com
3. Social Media Defined
• How it helps?
• Social media marketing is an excellent way to get
people to your main presence and look at what you
have to offer.
Personal Business
Find jobs Increase Website Traffic
Personal networking/dating Business networking
Connect with friends Branding/Reputation Mgmt
Online communities Customer service
Marketing/Promotion
“Participation in social media shows the human side of your company…” -toprankblog.com
10/22/2011 XD Web Solutions :: http://xdwebsolutions.com
5. Social Media Defined
• Why Use Social Media?
– Broken traditional model
• 34% of US homes have a DVR to skip commercials
• $44 of junk mail is discarded without being opened
• 72% of Americans are on the DNC Registry
• Radio advertising in North America fell 17.6% in ’09
– Rewards to transform your marketing
• 93% of Americans want you to be on social media
• Facebook is the 3rd largest country in the world
• 2/3 of the Globe visit social platforms
10/22/2011 XD Web Solutions :: http://xdwebsolutions.com
6. Social Media Defined
• Why Use Social Media?
– Social site interaction is the 4th most popular
online activity – in front of email (personal)
• Social media is like Word of Mouth – ON STEROIDS!
10/22/2011 XD Web Solutions :: http://xdwebsolutions.com
7. How Is It Different?
10/22/2011 XD Web Solutions :: http://xdwebsolutions.com
8. Credit photo - All rights reserved by RadarDDBuk
10/22/2011 XD Web Solutions :: http://xdwebsolutions.com
9. 10/22/2011 XD Web Solutions :: http://xdwebsolutions.com
10. Myths of Social Media
1. My customers don’t use social media
– 81% of U.S. adults with an Internet connection
use social media in some form or function.
Further, last year’s Forrester study of B2B
technology buyers found that they use social
media nearly twice as much as U.S. adults overall.
- Forrester Social Technographics® report
10/22/2011 XD Web Solutions :: http://xdwebsolutions.com
11. Myths of Social Media
2. A Facebook page is all I need
– Social House on Rented land
– Expanded Social Media Strategy
– Facebook realities
10/22/2011 XD Web Solutions :: http://xdwebsolutions.com
12. Myths of Social Media
3. Social Media isn’t measurable
– Selecting Metrics (fans, followers, connections)
– Social Media-Only Promos (coupons, codes)
– Social Engagement Applications (Google Alerts,
Radian 6)
• Quantitative - the number of people in the network,
the growth rate of your network
• Qualitative - who is in the network, what ideas are
discussed in the networks
10/22/2011 XD Web Solutions :: http://xdwebsolutions.com
13. Social Media Cases
• Disasters
– http://www.penn-olson.com/2010/07/22/30-
social-media-business-case-studies/
• Case Studies
– http://www.penn-olson.com/2010/07/22/30-
social-media-business-case-studies/
10/22/2011 XD Web Solutions :: http://xdwebsolutions.com
14. Making Money with
Social Media
You don’t…directly!
• It’s all about:
• Branding/Reputation
• Trust/Integrity
• Relationships/Creating connections
• Credibility/Education
• Market Research
• Inbound Marketing
• Recruitment
10/22/2011 XD Web Solutions :: http://xdwebsolutions.com
15. Making Money with
Social Media
• Maximize Value
– Tell your story, not your product
– Listen more than you talk
– Favorite Quote
“You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug people one at a time to get attention (sales)
OR you can earn attention by creating something interesting
and valuable and publishing it online for free: a YouTube video,
a blog, reports/whitepapers, photos, eBooks, etc.”
by David Scott at Freshspot Marketing
10/22/2011 XD Web Solutions :: http://xdwebsolutions.com
16. Get Started
• The Process
Involve
• Goals • Listen
• Setup • Connect • Repeat
• Content
Plan Measure
10/22/2011 XD Web Solutions :: http://xdwebsolutions.com
17. Critical Success Factors
• Small Business owners who successfully use
Social Media:
• COMMIT weekly resources (time, budget)
• GENERATE engaging content
• DON’T use EVERY platform
• CONNECT and build relationships
• BALANCE with other forms of marketing
• MEASURE!
10/22/2011 XD Web Solutions :: http://xdwebsolutions.com
18. Summary
• Get a Plan!
• Get Social!
• Get Involved!
• Get Measured!
• Rinse and Repeat!
Social Media Will Change Your Business
Social Media is a Journey Not a Destination
10/22/2011 XD Web Solutions :: http://xdwebsolutions.com
19. See You Online!
• Web: xdwebsolutions.com
• Twitter: @xdwebsolutions
10/22/2011 XD Web Solutions :: http://xdwebsolutions.com
20. Credits
• Jay Baer, Destroying the 7 Myths of B2B Social Media
• Slide 8 Photo credit, RadarDDBuk
• Scott Marvin Marketing, Importance of Social Media Marketing
• Social Profit Landscape Quadrant, Don Crowther with Social Profit
Formula
• Lee Odden, toprankblog.com
• Case Studies, Penn Olson
• Social Media Statistics, Cone
• Inbound Marketing Summit
10/22/2011 XD Web Solutions :: http://xdwebsolutions.com
Hinweis der Redaktion
Avoid previous disasters and be successful by following the process