4. @catrjones
@unrulymedia
In conjunction with leading academics, we
have identified the metrics that most
significantly influence shareability, and used
VVC data to weight them and develop our
proprietary Unruly ShareRankTM algorithm.
References: unrulymedia.com/further-reading
5. @catrjones
@unrulymedia
Unruly ShareRankTM helps
create contagious content
Predict earned media & use
content characteristics to
inform distribution
strategy
Optimize video
content to
intensify
shareability
Unruly ShareRankTM
IDEATION PRODUCTION PRE-TESTING DISTRIBUTIONRESEARCH
Test your recent content &
compare it to your sector
and competitors to inform
content strategy
6. @catrjones
@unrulymedia
Shareability Factors
Basic Emotions Primal responses Cognitive Responses
Intensity Emotional Valence schema disruption
Social Motivation Memorability Enjoyability
MEDIUM favourability interpanel agreement
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