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A.E.R.O. Lead Generation


         Acquire.   Engage.   Convert.




                                 Page 1
A.E.R.O. Lead Generation Program
Everyday thousands of companies are searching
the Internet for your solutions?




  We help them find you.   Sell your product value.   Deliver quality leads.




        Acquire.                 Engage.                   Convert.




                                                                               Page 2
Research & Strategy
We begin by conducting research and building the optimal strategy.


         We integrate your existing program(s) with our
         modular system to manage costs

         Conduct competitive analysis

         Establish your media strategy

         Define tactical programs to
         Acquire. Engage. Retain. Optimize.

         Configure the A.E.R.O. lead generation platform
         and integrated tracking program




                                                                     Page 3
Acquire
Essentially, we put you at the right spot at the right time with the right message.


              Content Networks




                                                Search Engines




             Social Media




                                                                                      Page 4
Acquire   Engage
Where we align each message and creative to talk directly
to each prospects need.




                                                                 Page 5
Engage
Offering solutions in a compelling way that fulfills that
need and pulls them deeper into your value proposition.

                                       Product Demo



   Landing Page

                                                            Thank You Page




                                        Details Page
                                                                             Page 6
Engage            Convert
Each message encouraging them to take a simple action
that delivers even more value.
                                                        Offer
                   Demo




                                                                     Page 7
Dynamic Content Optimization
And each template landing page within the conversion model
collecting critical information


                                                                 Optimizer
                                                              Performance Tracking
                                                             Dynamic Content Delivery




                                                                                        Page 8
Dynamic Content Optimization
that allows us to continuously optimize several to several hundred combinations of
headlines, descriptions, demos, images and offers delivering the highest conversion rates.




                                                                               CRM




                        Data Collection                   Optimization
                        points of data collection




                                                                                             Page 9
Lead Capture
Resulting in quality leads guided directly into your A.E.R.O.
prospect database or integrated into your Salesforce account.




                                                                         Page 10
A.E.R.O. Sales Funnel
Our expert analysts monitor the A.E.R.O. platform recommending tactical program
enhancements at each critical stage of the process.


    Acquire.               Engage.               Retain.        Optimize.




                                                                                  CRM




            Reach               Opportunities         Leads          Sales



                                                                                        Page 11
Measurable Return Value

Leading to optimal conversion which
you can monitor from anywhere, at
anytime showing exactly how much
return you are generating from each
marketing dollar.




                                                    Page 12
Where to Start

Where To Start
  Free Evaluation To Establish a Baseline


                                            Affordable A.E.R.O. Lite Program using
              Trial Program                 Limited Variations and Templates


                                            Reach ROI-based Objectives Proving
           3-Month Assessment               Return Value Upfront




                                            Expanded Dynamic Content for
         Advanced Program                   Optimal Performance Against
                                            Multiple Target Groups




                                                                              Page 13
Where to Start

Need More Information?

      View Demo at motiva79.com

                     OR

     Call a Motiva79 Consultant at
             888.667.8594




                                      Page 14

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Motiva79 AERO Lead Generation

  • 1. A.E.R.O. Lead Generation Acquire. Engage. Convert. Page 1
  • 2. A.E.R.O. Lead Generation Program Everyday thousands of companies are searching the Internet for your solutions? We help them find you. Sell your product value. Deliver quality leads. Acquire. Engage. Convert. Page 2
  • 3. Research & Strategy We begin by conducting research and building the optimal strategy. We integrate your existing program(s) with our modular system to manage costs Conduct competitive analysis Establish your media strategy Define tactical programs to Acquire. Engage. Retain. Optimize. Configure the A.E.R.O. lead generation platform and integrated tracking program Page 3
  • 4. Acquire Essentially, we put you at the right spot at the right time with the right message. Content Networks Search Engines Social Media Page 4
  • 5. Acquire Engage Where we align each message and creative to talk directly to each prospects need. Page 5
  • 6. Engage Offering solutions in a compelling way that fulfills that need and pulls them deeper into your value proposition. Product Demo Landing Page Thank You Page Details Page Page 6
  • 7. Engage Convert Each message encouraging them to take a simple action that delivers even more value. Offer Demo Page 7
  • 8. Dynamic Content Optimization And each template landing page within the conversion model collecting critical information Optimizer Performance Tracking Dynamic Content Delivery Page 8
  • 9. Dynamic Content Optimization that allows us to continuously optimize several to several hundred combinations of headlines, descriptions, demos, images and offers delivering the highest conversion rates. CRM Data Collection Optimization points of data collection Page 9
  • 10. Lead Capture Resulting in quality leads guided directly into your A.E.R.O. prospect database or integrated into your Salesforce account. Page 10
  • 11. A.E.R.O. Sales Funnel Our expert analysts monitor the A.E.R.O. platform recommending tactical program enhancements at each critical stage of the process. Acquire. Engage. Retain. Optimize. CRM Reach Opportunities Leads Sales Page 11
  • 12. Measurable Return Value Leading to optimal conversion which you can monitor from anywhere, at anytime showing exactly how much return you are generating from each marketing dollar. Page 12
  • 13. Where to Start Where To Start Free Evaluation To Establish a Baseline Affordable A.E.R.O. Lite Program using Trial Program Limited Variations and Templates Reach ROI-based Objectives Proving 3-Month Assessment Return Value Upfront Expanded Dynamic Content for Advanced Program Optimal Performance Against Multiple Target Groups Page 13
  • 14. Where to Start Need More Information? View Demo at motiva79.com OR Call a Motiva79 Consultant at 888.667.8594 Page 14